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Chase Sapphire boasts brand awareness via exclusive mobile sponsorshipBy
In an effort to introduce a new set of consumers to the Chase Sapphire brand, JPMorgan Chase & Co. is exclusively sponsoring 14 summer-themed radio stations on music service Pandora’s mobile and Internet channels.
The exclusive partnership kicked off on June 20 and will continue through Sept. 4. In addition to the 14 summer-themed genre stations, consumers can also experience the Sapphire Summer Sounds experience to learn more about the company.
“Chase Sapphire was designed to build loyalty by rewarding customers for doing what they already love – dining and travel – as well as offering the benefits, live customer service, flexible redemptions and unique rewards they want,” said Sean O’Reilly, general manager of Chase Sapphire, Wilmington, DE.
“Chase Sapphire’s focus this year is to encourage our cardholders to take advantage of those rewards and benefits, and enjoy themselves a little more,” he said. “We know many Chase Sapphire cardholders – as well as our target audience – are passionate about music and new discoveries, so partnering with Pandora on the Sapphire Summer Sounds program makes sense.
“By providing unique experiences such as limited interruption listening and summer genre stations, we aim to help our cardmembers and Pandora listeners enjoy themselves a bit more, and spark their interest in learning more about the other rewards Chase Sapphire offers.”
Chase Sapphire is a travel rewards card for people who are passionate about travel and dining.
As part of the sponsorship, Pandora listeners can enjoy a full day of limited interruptions with only one advertisement per hour on the Pandora Web platform.
The Chase summer-themed stations include Surf Rock, Carolina Beach Music, 4th of July Radio, Summer Hits of 2000s, Summer Hits of the ‘90s, Summer Hits of the ‘80s, Summer Oldies, Laid Back Beach Music, Country BBQ, Rockin’ BBQ, Hip Hop BBQ, Road Trippin’, Hip Hop Road Trip and Summer Downtempo.
A sponsorship such as this is a great way to garner new customers and let them learn more about the brand.
Word of mouth
Chase Sapphire is spreading the message about this partnership through social media posts on its Facebook page and audio and banner advertisements on Pandora.
“This directs listeners to Sapphire Summer Sounds, a summer -branded station which brings the Chase Sapphire brand and tone to life through a playlist, as well as 14 summer-themed genre stations,” Mr. O’Reilly said.
“Chase Sapphire continues to focus our marketing efforts in the channels and places where our cardmembers are – including the mobile space,” he said.
Rimma Kats is associate editor on Mobile Commerce Daily, New York
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