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Chase brings customized log-in screen, new design to Android app

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September 8, 2014

Chase app 185 shotChase’s redesigned application for Android displays a similar look to the previously updated Chase iPhone app, which has seen a 23 percent increase in use compared to last year.

The revamped Android app made its debut today. The Chase Mobile app features streamlined, clean designs to make it easier for guests to check account balances and conduct transactions.

“Today’s customer wants to bank when, where and how they want.  We regularly engage our customers to understand what works for them,” said Lauren Francis, vice president of communications at Chase. “We will continue to use their feedback to prioritize our enhancements and ensure they seamlessly blend with our customers’ everyday life.”

Personalized approach
The new log-on screens are customized to show images based on the user’s location and display friendly greeting messages. Screens include landmarks such as the Brooklyn Bridge for New York City guests and trolley cars for users living in the San Francisco area.

The User ID and password fields will appear over the images on the initial log-on screen in order to streamline the mobile process. Other customizable aspects include new design colors and font options.

The Chase Mobile app allows customers to complete all of the tasks they would on the Web site. Users will be able to find local Chase branches and ATMs and view account balance levels.

“We made sure the most common mobile tasks our customers perform were prominently displayed with the new redesigned app: check balances, transfer funds, pay bills, deposit checks and find ATMs,” said Ms. Francis.

Chase app 400

Sleeker design
Users are also able to carry out tasks with a single swipe. This simplifies functions such as making transfers between accounts at Chase as well as at other qualified institutions.

With 17 million Chase clients using the app, the bank is determined to introduce a sleeker Android design after updating the iOS app in April 2014 (see story).

Chase Mobile’s iPhone app offers a slew of new options as well, including requesting and sending money with Chase Person-to-Person QuickPay and managing the Chase Liquid Card. With customizable alerts and advanced banking capability that allows for wire transfers, the iPhone app received accolades such as #1 Overall Mobile Banking App in 2013, courtesy of Keynote Mobile Banker Scorecard.

“These initial updates to the app were definitely design oriented and strive to make the experience as simple, human and personal for customers, but we will continue to make additional improvements to the app to provide the best UX possible – that will anticipate our customers’ needs, personalize their experiences, and present information in a clear and intuitive way,” said Ms. Francis.

Final Take
Alex Samuely is an editorial assistant on Mobile Commerce Daily, New York

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Alex Samuely is staff writer on Mobile Commerce Daily, New York. Reach her at alex@mobilemarketer.com.

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