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Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s – Luxury Daily

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August 19, 2016

Kate Moss for Charlotte Tilbury's Scent of a Dream

Kate Moss for Charlotte Tilbury’s Scent of a Dream

Global luxury real estate market begins to correct?
Savvy world travelers are educated on the ways of the world and extremely sensitive to the impact of global events. They understand innately that economic change such as Brexit, unrest such as the refugee crisis and uncertainty such as the United States presidential election affect the global economy. They keep their fingers on the pulse and are ready to turn on a dime if needed.
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Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?
As the summer Olympic Games in Rio de Janeiro come to a close Aug. 21, it is likely that many of the event’s most-decorated athletes are in talks with brands for endorsement contracts.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Dior shares Miss Dior’s floral origin story in mini documentary
French atelier Christian Dior’s new perfume is absolutely blooming with roses from its plantation in Grasse, France.
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Robb Report, Patek Philippe team for rare horology experience via livestream
Lifestyle publication Robb Report is delving into readers’ passion points with the introduction of an online broadcast series presented in real time.
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Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s
Makeup artist Charlotte Tilbury is introducing her eponymous brand’s debut fragrance with an out-of-this-world experience.
Click here to read the entire article on Luxury Daily

Mobile demands convergence of marketing and commerce: Kohl’s exec
BOSTON – An executive from Kohl’s at eTail East 2016 emphasized that while desktop commerce evolved and grew separate from marketing, mobile commerce cannot and to move forward, it is important to intertwine the two disciplines.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
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Luxury Collection, Magellan Jets, King of Prussia and John Varvatos – Live news
Luxury Daily’s live news from Aug. 18 – Luxury Collection building first Armenian hotel; Magellan Jets incentivizes membership with once-in-a-lifetime experiences; Tiffany, Burberry debut expanded boutiques within King of Prussia; John Varvatos unites Guns N’ Roses fans with Hollywood pop-up.
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Porsche, industrial revolutions, US luxury brands and Hong Kong real estate – News briefs
Today in luxury marketing – Porsche drivers fume: Where’s our VW diesel payout?; What does the fourth industrial revolution mean for fashion?; US luxury brands may slow European growth; Luxury home prices in Hong Kong continue to fall but “It’s a gradual downward slope:” Knight Frank.
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Customer support is your brand’s untapped secret weapon
Customer support is not just about dealing with disgruntled customers. It is much more than that. Done right, your customer support reps are in a prime position to help improve nearly every facet of your organization because they have a close pulse on your mobile customers.
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Is your location data actionable?
Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.
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