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Chanel touts youthful edge in Willow Smith-fronted eyewear spot – Luxury Daily

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August 29, 2016

Willow Smith for Chanel eyewear, fall/winter 2016-17

Willow Smith for Chanel eyewear, fall/winter 2016-17

Chanel touts youthful edge in Willow Smith-fronted eyewear spot
French atelier Chanel is beginning its story with Willow Smith by featuring the youthful ambassadress in an eyewear effort for fall/winter 2016-17.
Click here to read the entire article on Luxury Daily

Louis Vuitton takes supernatural approach for Printemps takeover
French fashion house Louis Vuitton is popping up at department store chain Printemps’ Parisian flagship for a futuristic look at its collections.
Click here to read the entire article on Luxury Daily

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
Click here to read the entire article on Luxury Daily

Christian Louboutin proclaims its Italian appreciation in menswear film
French footwear label Christian Louboutin has brought the “boys of summer” to Naples to pay homage to the Italian city’s legacy of artisanship.
Click here to read the entire article on Luxury Daily

Amazon’s one-stop shop for vehicle owners drives purchases and information
Last week, Amazon launched a mobile-optimized marketplace within its online Web site that focuses on all things automotive, hoping to become a full-service hub for vehicle purchases and information.
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Top 5 brand moments from last week
Brands expanded their horizons, venturing into new selling methods or exploring new worlds.
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Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Click here to read the entire article on Luxury Daily

Prada, Marc Jacobs, Mercedes-Benz and Pirch – Live news
Luxury Daily’s live news from Aug. 26 – Prada anticipates turning point in 2016 after declining H1 revenue; Marc Jacobs launches MTV collection ahead of VMAs; Mercedes-Benz Stadium gets first look in Madden franchise game; Pirch hires from Luxottica Group for presidential position.
Click here to read the entire article on Luxury Daily

Dior, China, Boglioli and Australia – News briefs
Today in luxury marketing – Dior’s Peter Philips takes a hands-on approach; What’s stopping luxury goods groups in China moving from bricks to clicks?; Meet Gucci’s former head of tailoring who’s now revamping Boglioli; Australia binges on luxury cars as living standards drop.
Click here to read the entire article on Luxury Daily

Apple, app-ification and the power of chatbots
Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.
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