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Chanel ignites ecommerce strategy with mobile-optimized Web site – Luxury Daily

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February 23, 2011

Chanel enters mcommerce space

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Chanel ignites ecommerce strategy with mobile-optimized Web site
French fashion empire Chanel is extending its ecommerce strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
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Harrods uses Oscar-inspired emails to influence purchase intent
With the Academy Awards quickly approaching, London-based Harrods is promoting its luxury products via an Oscar-inspired email newsletter.
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Abandoned cart emails key to win back shoppers: study
Sending abandoned shopping cart emails packed with product images to shoppers is a great way for marketers to differentiate themselves from their competitors while also raising sales by enticing customers back to ecommerce Web sites.
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Less than 5pc of companies excel at delivering customer service excellence: study
A study by J.D. Power and Associates found that luxury brands such as Jaguar, Four Seasons Hotels and Resorts, Mercedes-Benz and The Ritz-Carlton are most widely known for their excellent customer service.
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Robb Report Car of the Year award solidifies magazine’s consulting authority
Luxury lifestyle magazine Robb Report uses its Car of the Year award to woo potential readers and solidify its position as the authoritative automotive consultant.
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Rolls-Royce drives to greener pastures with electric test vehicle
Rolls-Royce is showcasing its bespoke capabilities via a luxury sedan powered purely by electricity at the prestigious Geneva Motor Show.
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Christian Louboutin, Roland Mouret and Swiss watches – News briefs
Today in luxury marketing – Christian Louboutin’s trashy new shoes; Roland Mouret to open flagship; Swiss watch exports rise 16,9pc in January; Macy’s earnings rise.
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