Armani uses narrative campaign to introduce eyewear line
Italian fashion label Giorgio Armani is highlighting its Frames of Life eyewear collection with a narrative story told through text and a video.
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BMW pursues carbon neutrality via solar carport
German automaker BMW is assuaging remaining criticisms of electric vehicles with a solar carport concept that brings its i series closer to carbon neutrality.
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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
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Peninsula Hong Kong heralds Art Basel with neon installation
The Peninsula Hotel Hong Kong is inserting itself into the Art Basel conversation with an art installation projected onto the building’s façade.
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Fortnum & Mason celebrates one year of jewelry to raise product awareness
British department store Fortnum & Mason is hosting a week of events in the Jewelry Room of its Piccadilly store to celebrate the first anniversary of its opening.
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Shelter publication Coastal Living brings imprint to life with $7M Showhouse
Time Inc.’s Coastal Living magazine is offering tours of its $7 million Showhouse to the public to increase interaction and attract new readers, and potential buyers of the Coronado Beach, CA, coastal home.
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Ferrari honors racing heritage with Mille Miglia vintage parade
Italian automaker Ferrari is building solidarity among its owners May 15-18 during the open road endurance tour and race Mille Miglia that honors vintage vehicles.
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Chanel furthers perfume email efforts with mobile ad on The Cut
French fashion house Chanel hoped for last-minute Mother’s Day gifting with a mobile advertisement on New York magazine’s The Cut.
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3D printers, salmon, Michael Kors and Telsa – News briefs
Today in luxury marketing – How a 3D printer called ‘Mink’ could completely make over the $55B beauty industry; Price jump threatens to make salmon a luxury buy; A trip with Michael Kors to the mainland; Tesla dealer fight continues as Missouri weighs sales ban.
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Are self-checkouts paving the way for a new commerce experience?
Mobile payments, particularly in the retail setting, are a great example of an industry that is experiencing change in a slow, gradual way. Just take a look at the progress we have seen in self-checkout.
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