Michael Kors pushes holiday collection, lifestyle via musical collaboration
U.S. label Michael Kors is leveraging its seasonal digital efforts through the second installment in the quarterly Kors Collaborations campaign by calling on musical influencer Alexandra Richards to push the holiday 2012 collection.
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Chanel flaunts J12 timepiece via animated mobile ads
French fashion house Chanel is pushing its J12 white ceramic timepiece through a banner ad on The Cut’s mobile site that reveals an animation displayed over the blog’s content.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Swarovski, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Alfred Dunhill drives holiday sales with feast-themed catalog
British apparel and accessories brand Alfred Dunhill is driving sales by targeting consumers in their homes through its feast-themed holiday gifting catalog.
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98pc of affluent consumers shop online: Unity Marketing
Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.
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Four Seasons targets social-savvy consumers via seasonal chat series
Four Seasons Hotels & Resorts gave social media-savvy consumers ideas for the perfect New Year’s Eve party by partnering with the Foodies’ Night In Twitter chat.
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Louis Vuitton, Prada, Instagram and Las Vegas – News briefs
Today in luxury marketing – Michael Burke named CEO of Louis Vuitton; Aaron Taylor-Johnson tragically unrecognizable in Prada ads; Instagram warns users it plans to use their images in advertising; Las Vegas retailers’ hopes high as tourists purchase luxury items.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Smartphone camera to influence mobile marketing and commerce in 2013
The rapid adoption of smartphones and tablets offers a new opportunity for retailers, banks and insurance providers to take advantage of a feature that is unique to mobile devices and tablets: the camera.
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