Top 10 luxury brand social videos of Q4
Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images.
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Barneys returns to its roots with downtown flagship
Specialty retailer Barneys New York has unveiled plans to open a flagship store location in New York’s Chelsea neighborhood to become the go-to shopping destination in downtown Manhattan.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Dolce & Gabbana promotes holiday cosmetics with tutorialized email
Italian apparel and accessories brand Dolce & Gabbana is pushing its limited-edition cosmetic line Sicilian Jewels through an email campaign geared toward achieving the perfect Christmas look.
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Bottega Veneta creates individualized gift guides with Facebook app
Italian apparel and accessories brand Bottega Veneta is asking its Facebook fans to answer a questionnaire to find the perfect gift to ask for or to give to a loved one.
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Lamborghini gradually unveils new model in quasi-reality video series
Italian automaker Lamborghini is working its way through a four-part video series that calls for fans to share to unlock new content leading up to the release of a new model.
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DVF turns to reality TV show to pick brand ambassador
American sportswear brand Diane von Furstenberg is slated to host a reality television show competition to find its next brand ambassador.
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Chanel explores truth of Chanel N°5 with mobile banner ad
French atelier Chanel is enticing readers of New York magazine’s fashion and style blog The Cut to learn about the brand’s iconic fragrance Chanel N°5 and a famous anecdote.
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Van Cleef & Arpels, Daimler, Versace and luxury hotels – News briefs
Today in luxury marketing – Top French court upholds copyright ruling; Daimler gets Aston Martin stake in engine supply deal; Versace hires Anthony Vaccarello; Luxury hotels up their holiday game.
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