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Chanel captures consumers’ attention with subtle pop-up video – Luxury Daily

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April 15, 2015

Chanel’s new Girl bag was the focus of the advertisement

Chanel’s new Girl bag was the focus of the advertisement

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114K UHNW individuals relocated to UK over past decade
NEW YORK – Last year, 15 people per day joined the ranks of ultra-high-net-worth individuals, a trend that is expected to continue with a predicted 34 percent growth this year, according to The Wealth Report 2015.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Gucci reveals new advertising approach with first Alessandro Michele campaign
Italian fashion house Gucci is moving in a fresh direction with the first advertising campaign from newly appointed creative director Alessandro Michele.
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Luxury brands turn out for Milan Design Week to showcase past and present
Home furnishing and fashion brands alike are showing off their design acumen with displays and events during Milan Design Week and concurrent furniture trade show Salone del Mobile.
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Tiffany boosts watch collection through digital clock tower placement
U.S. jeweler Tiffany & Co. is raising awareness among global jetsetters through a placement on a new digital clock tower in the Los Angeles International Airport.
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Pringle of Scotland celebrates 200th anniversary by educating on history, heritage
British apparel and accessories label Pringle of Scotland is celebrating its 200th anniversary with an exhibition sharing its history at the National Museum of Scotland in Edinburgh.
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Vacheron Constantin promotes Swiss craftsmanship with Milan Expo exhibition
Richemont-owned Vacheron Constantin is supporting Swiss craftsmanship and creativity by presenting an exhibition highlighting students’ work in the Swiss Pavilion of the Milan World Expo 2015.
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Peninsula Hotels celebrates Songkran with Thai citizens
The Peninsula Hotels brought its water guns out this week to join in the joyous celebration of Songkran in Thailand.
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Chanel captures consumers’ attention with subtle pop-up video
French fashion house Chanel is engaging consumers with a pop-up video on the mobile-optimized site of Harper’s Bazaar.
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Wearables, Ralph Lauren, Fortnum & Mason and Emilio Pucci – Live news
Luxury Daily’s live news from April 14 – Wearable ad spend set to increase in light of challenges, opportunities; Ralph Lauren looks to Brazil as global growth accelerant; Fortnum & Mason increases beauty space awareness via newsstand push; Emilio Pucci captures festival season vibe with tie-dye capsule.
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Martin Margiela, German automakers, Dubai and Karl Lagerfeld – News briefs
Today in luxury marketing – Martin Margiela influences young designers; Skyrocketing sales could hurt luxury car makers; From film to fashion, Dubai bids to be creative capital for Arab world; Karl unimpressed with Zoolander stunt.
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How retailers can adopt a mobile-first strategy
According to forecasts from Goldman Sachs, by 2018 the mobile commerce market is expected to reach the same level as ecommerce was in 2013, at $630 billion in sales. And according to Nielsen, nearly 20 percent of all retail sales across the United States are in some way influenced by mobile.
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