ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Chandon makes it glitter in Elle mobile ad – Luxury Daily

Please click here to register for Luxury Daily newsletters

Brazilian economic pessimism requires changed strategies: BCG
As its economy is plateauing, Brazil has decreased its spending on luxury goods, trading for necessities, according to new research from Boston Consulting Group.
Click here to read the entire article

Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
Click here to read the entire article

Bloomingdale’s uses humor to highlight customer service
Department store chain Bloomingdale’s is putting the focus on its sales associates for the holidays with a series of videos featuring a perky, sometimes comically misguided, mascot assisting consumers.
Click here to read the entire article

Chandon makes it glitter in Elle mobile ad
LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.
Click here to read the entire article

Luxury vehicle sales see 7.3pc increase from year-ago
Luxury automobile leases are about 50 percent of all luxury transactions and in some areas the lease market consumes much more of luxury spending, according to a new report from Cars.com.
Click here to read the entire article

Marketers quickly embrace simplicity of Yo app
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
Click here to read the entire article

Delvaux, Harper’s Bazaar, Lyst and Cartier – Live news
Today in luxury marketing – Delvaux ups consumer interaction with two-screen holiday effort; Harper’s Bazaar increases contest participation with Instagram tie-in; Lyst consumers spent 68M minutes on platform in 2014; Cartier targets holiday travelers with new airport storefront.
Click here to read the entire article

Holiday sales, niche fragrances, Tag Heuer and fashion designers – News briefs
Today in luxury marketing – Ho-hum economy hits European holiday; Big perfume makers smell threat from niche scents; Tag Heuer enlists partners in smartwatch plan and may make acquisitions; Beware designers: What Frida Giannini’s departure at Gucci tells us.
Click here to read the entire article

5 marketing requirements for luxury customer engagement in 2015
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.
Click here to read the entire article

Please click here to register for Luxury Daily newsletters