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Chandon makes it glitter in Elle mobile ad – Luxury Daily

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December 17, 2014

Chandon's pour on the fun

Chandon’s pour on the fun

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Brazilian economic pessimism requires changed strategies: BCG
As its economy is plateauing, Brazil has decreased its spending on luxury goods, trading for necessities, according to new research from Boston Consulting Group.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Bloomingdale’s uses humor to highlight customer service
Department store chain Bloomingdale’s is putting the focus on its sales associates for the holidays with a series of videos featuring a perky, sometimes comically misguided, mascot assisting consumers.
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Chandon makes it glitter in Elle mobile ad
LVMH-owned sparkling wine brand Domaine Chandon is engaging consumers through video advertisements that highlight the brand’s limited-edition holiday bottles.
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Luxury vehicle sales see 7.3pc increase from year-ago
Luxury automobile leases are about 50 percent of all luxury transactions and in some areas the lease market consumes much more of luxury spending, according to a new report from Cars.com.
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Marketers quickly embrace simplicity of Yo app
The quick success of mobile messaging application Yo with brands such as the NBA, Showtime and Sony Pictures is a surprise that highlights how a simple approach sometimes works best on mobile.
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Delvaux, Harper’s Bazaar, Lyst and Cartier – Live news
Today in luxury marketing – Delvaux ups consumer interaction with two-screen holiday effort; Harper’s Bazaar increases contest participation with Instagram tie-in; Lyst consumers spent 68M minutes on platform in 2014; Cartier targets holiday travelers with new airport storefront.
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Holiday sales, niche fragrances, Tag Heuer and fashion designers – News briefs
Today in luxury marketing – Ho-hum economy hits European holiday; Big perfume makers smell threat from niche scents; Tag Heuer enlists partners in smartwatch plan and may make acquisitions; Beware designers: What Frida Giannini’s departure at Gucci tells us.
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5 marketing requirements for luxury customer engagement in 2015
In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences.
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