Online interaction rarely overlaps with offline conversation: report
Italian fashion labels Dolce & Gabbana and Versace are the only brands to rank in the top 10 among luxury retailers across social media platforms and offline, according to a report by Engagement Labs.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Dior celebrates “art of gifting” with cosmetic cityscape
French fashion house Dior is translating its couture craftsmanship into gift giving with a carefully assembled beauty collection.
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Stagnant diamond industry expected to rebound by 2019: Bain
Despite a slowing demand in China, the diamond industry’s revenue value chain grew by 4 percent in 2014 and the first half of 2015, according to a new report by Bain & Company.
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Sotheby’s asks auto enthusiasts to change the channel to “disruptive” auction
International auctioneer Sotheby’s is “disrupting” the auction industry by turning to a new channel.
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Chandon catches up with friends in #BestieWishes bottle campaign
LVMH-owned sparkling wine maker Chandon is encouraging consumers to take time from their busy schedules to get together with friends during the holidays.
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Starwood reels in sustainable catch with latest environmental initiative
Starwood Hotels & Resorts has revealed a guide that will help guarantee that guests make responsible dining choices.
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WSJ. Magazine closes December 2015 with 19pc jump in ad paging
Saint Laurent, Chanel and Hermès were among the brands to take part in the holiday edition of WSJ. Magazine, the final issue of a record year for the lifestyle publication.
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Instagram demonstrates its effectiveness as advertising platform for app installs
Instagram is proving to be a strong advertising platform to drive mobile application installs, with a click-through rate of 0.8 percent compared to Facebook’s rate of 0.6 percent, according to a new report from Nanigans.
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Pomellato, Ferragamo, Mercedes and TCS World Travel – Live news
Luxury Daily’s live news updates from Dec. 10 – Pomellato makes “harmonious” transition to new CEO; Ferragamo pays homage to Hollywood in “Signature” style; Mercedes drives fan attention with branded Super Mario content; TCS World Travel diversifies itinerary with yachting collaboration.
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Chanel, Fairmont, Mulberry and real estate – News briefs
Today in luxury marketing – Chanel issues apology to fair isle knitwear designer Mati Ventrillon; Accor buys luxury Fairmont brands as hotel deals heat up; Mulberry ekes out profit as new creative head Coca settles in; Multimillion dollar homes face the wrecking ball.
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Brands and publishers need to reorient for vertical video
After years of resistance against vertical video, the rising popularity of this unorthodox orientation has begun to push advertisers and publishers to reconsider their video strategies.
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