Columbia, Parsons view Dior stylist as link between brand and consumer
NEW YORK – Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.
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Chanel and Neiman Marcus continue Dallas celebration with store window display
As French fashion house Chanel’s time in Dallas came to an end, the brand decided to leave a lasting impression with an exclusive window display in Neiman Marcus’ flagship store.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Bovet launches first US boutique with 50 exclusive timepieces
Swiss timepiece manufacturer Bovet 1822 added its fourth boutique worldwide Dec. 12 with a ribbon-cutting ceremony at The Ritz-Carlton Central Park, New York.
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UK designers customize sweaters for charity to show philanthropic nature
Fourteen London-based fashion labels, including Burberry and Alexander McQueen, partnered with the United Kingdom’s Office of Charity’s organization Save the Children on a collection of sweaters to be auctioned through text to benefit the charity.
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Chandon appeals to fashionable party hosts with The Cut mobile ad
LVMH-owned Domaine Chandon incorporated the holiday season into its mobile advertisement on New York magazine’s The Cut, hoping to become a part of its fashionable readers’ party season.
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WSJ. magazine ends year with 19pc ad increase from year-ago period
Chanel, Hermès and Bulgari advertised in The Wall Street Journal’s WSJ. magazine supplement’s double holiday issue to promote its fine jewelers as the publication’s affluent readership prepared for their holiday purchases.
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Mr Porter illustrates proper shaving etiquette in latest how-to video
Online menswear retailer Mr Porter is teaching its male following the art of shaving with a new social video that promotes products sold by the ecommerce store.
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Maserati boosts expansion plans with Canadian financial services
Maserati North America released its Maserati Financial Services Canada to stimulate sales and give dealers greater latitude.
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49 pc of ultra-affluent US consumers prefer American products and services: study
The latest study installment of The Shullman Luxury and Affluence Monthly Pulse probes consumer habits to get a better sense of Amazon’s impact on luxury.
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Burberry, Hermès, Versace and Christie’s – News briefs
Today in luxury marketing – Luxury brand Burberry appeals against cancellation of distinctive house check trademark in China; Perfumer Christine Nagel to join Hermès; Two investors lead race for Versace minority stake; Art auction to test India’s demand for luxury.
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Delivering on the promise of privacy for advertisers
There is an education gap in consumer privacy across online and mobile, so let us set the record straight.
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