The latest iteration of PetSmart’s Web site directly addresses consumer concerns by providing a streamlined checkout experience and same-day delivery, along with mobile optimization.
Web site development
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Whiteflash, a diamond and jewelry retailer, has debuted a new mobile-first Web site, a product of consumers’ growing tolerance for spending high sums on mobile.
As the share of traffic on its homepage is increasingly taken up by mobile, backpack and school supplier Jansport redesigned its Web site to be more mobile friendly, generating a 28 percent click-through rate on its mobile homepage.
Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.
Apparel retailer Kit and Ace used the idea of sliding doors to merge content and commerce on its revamped ecommerce platform, hoping to better meet the needs of mobile users by making each side easily accessible at any point during a visit.
In a reflection of the need for apparel retailers to continuously refresh their shoppable content on digital channels, New York & Company experienced a 44 percent increase in mobile conversions over the past year after implementing a self-service content marketing platform into its mobile site.
In what it is calling a first for the cruise industry, Princess Cruises has introduced a Tinder-like swiping experience for mobile users interested in discovering a vacation that best meets their interests.
Chase is revamping its site to make it more customized for mobile and tablet visitors, with new features including simplified bill paying, a revamped search tool and a redesigned homepage.
Meredith’s online food hub Allrecipes is the latest publication to provide readers options for mobile delivery in a partnership with digital alcohol delivery service Drizly, intertwining recipe content with retail.
Target, Victoria’s Secret and Footlocker are among the retailers with mobile performance issues during the recently holiday weekend as increased traffic taxed more complex sites.