Urban Outfitters’ Terrain home-and-garden brand received a mobile-friendly Web makeover that takes consumers to items faster and more simply, helping to drive a sharp rise in smartphone conversions and mobile revenue.
Web site development
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United Airlines has revealed the beta version of its new United.com site, which is touch-friendly across all platforms and provides customized travel history widgets, suggesting that filtering options for streamlined booking and a unified experience are functions sought by travelers.
Choice Hotels is putting the spotlight on its revamped mobile-optimized Web site with a slew of new features, including additional information on amenities, more imagery and advanced filtering options, as well as a streamlined checkout for members of its loyalty program, suggesting that mobile loyalty still reigns supreme in the travel sector.
Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator.
Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.
Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.
The Lucky Group is launching its digital style content on the new LuckyShops.com, which makes all of the items shoppable, entering the brand into a new source of revenue following recent staff layoffs and a kick to the curb from Condé Nast last fall.
Ethel M Chocolates, which maintains multiple stores in Las Vegas, sought to redo its ecommerce Web site to help translate the in-store brand experience online and encourage mobile sales.
Shoe brand Aerosoles is taking advantage of an expected rise in ecommerce sales by enhancing its Web site and rolling out a mobile-optimized site with responsive design, suggesting that consumers are not only browsing footwear options on mobile, but also completing purchases.
Fashion label Calvin Klein has initiated a global ecommerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer experience.