With Taco Bell’s mobile ordering application showing check growth of 30 percent, the chain is bringing digital ordering to a newly overhauled Web site as it continues to ramp up digital innovation.
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Ecommerce sites for major retailers are being torpedoed by iPhone ad-blockers, with content missing – in some cases, the entire site does not show up – broken links and non-functioning shopping carts, casting a pall over mcommerce sales just as the holiday season is heating up.
Overstock.com has narrowed the gap between desktop and mobile conversions by adopting one-tap checkout and after-delivery payment for smartphone users.
A recent audit of 500 leading mobile retail sites by Pure Oxygen Labs shows a significant jump in the number of sites using responsive design, surpassing the prevalence of dynamic serving – which many agree provides the better mobile experience.
Apparel manufacturer and retailer Joe Fresh has taken its blog into mcommerce to capitalize on consumer interest in editorial content related to fashion and the convenience of mobile shopping.
Motel 6 saw conversion rates for mobile booking jump 21 percent over the past year, thanks to the brand’s decision to optimize the checkout experience by introducing a new site with responsive Web design.
Urban Outfitters’ Terrain home-and-garden brand received a mobile-friendly Web makeover that takes consumers to items faster and more simply, helping to drive a sharp rise in smartphone conversions and mobile revenue.
United Airlines has revealed the beta version of its new United.com site, which is touch-friendly across all platforms and provides customized travel history widgets, suggesting that filtering options for streamlined booking and a unified experience are functions sought by travelers.
Choice Hotels is putting the spotlight on its revamped mobile-optimized Web site with a slew of new features, including additional information on amenities, more imagery and advanced filtering options, as well as a streamlined checkout for members of its loyalty program, suggesting that mobile loyalty still reigns supreme in the travel sector.
Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator.