Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.
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A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web, pointing to the larger issue of how best to reach shoppers across a multitude of devices.
PHILADELPHIA – Responsive Web design was a big topic at eTail East 2014, with many retailers planning to launch responsive sites in time for the upcoming holiday shopping season while others insisted the strategy lacks the necessary customer focus to ensure success.
PHILADELPHIA – Wine and liquor retailer Zachy’s hopes to take its recent successful foray into targeting customers online and extend the reach into mobile with the upcoming launch of a responsive Web site.
PHILADELPHIA – AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results.
Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.
Kimpton Hotels has unveiled a reinvented, fully responsive Web experience that incorporates content from a recently launched travel blog while providing features such as a universally available booking pathway.
NEW YORK – An executive from Citymeals-on-Wheels at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that donations made with mobile devices have increased by more than 300 percent since implementing responsive donation forms last fall.
Fashion retailer bebe announced its upcoming release of a responsive mobile site, aimed to narrow in on personalization to propel the consumer experience.
Champs Sports has seen its mobile commerce sales increase 183 percent since implementing responsive Web design about two months ago as the athletic apparel retailer views mobile as the platform of choice to reach its target audience.