Web site development

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Gap bolsters European presence with Zalando mobile Web push

November 25, 2014

Gap’s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand’s ramp-up of omnichannel services to engage new consumers.

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Disney apparel retailer reaps 80pc conversion rate following mobile optimization

November 11, 2014

International retailer LamaLoLi, an online retailer of Disney, Star Wars and many other kids’ licensed apparel and accessory products, reports a significant increase in interaction rates and conversion following its launch of a mobile-optimized Web site.

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Urban Outfitters’ Free People relaunches mobile site to tackle declining results

November 6, 2014

Urban Outfitters brand Free People hopes to turn around dropping mobile Web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance.

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Motel 6 leverages Spanish-language mobile Web site to boost bookings

October 31, 2014

Motel 6 is streamlining reservation booking in the United States and abroad for on-the-go Spanish-speaking guests by launching a Spanish-language mobile Web site.

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Pfister Hotel lures mobile users with responsive Web, augmented reality

October 15, 2014

Marcus Hotels & Resorts’ flagship property The Pfister Hotel in Milwaukee is channeling mobile through responsive Web design and augmented reality to appeal to younger audiences.

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Trulia focuses on mobile Web to drive app downloads

October 2, 2014

NEW YORK – A Trulia executive at the Mobile Marketing Association’s SM2 Innovation Summit said that bettering the brand’s presence on the mobile Web is just as significant as developments made to its mobile app.

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Louisville Slugger aims for the fence with mobile-optimized Web site

September 19, 2014

Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.

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Foot Locker sports a speedy omnichannel approach with Deliv

September 17, 2014

Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.

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Drizly integrates Web into its mobile-first strategy

September 12, 2014

Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.

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Fashion brands’ mobile faux pas: Unoptimized sites deter sales

September 8, 2014

One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.

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