Conn’s has rolled out a full-blown mobile site after experimenting with mobile on individual parts of its Web site.
Web site development
Footwear label Jimmy Choo revamped its digital presence with a redesigned Web site that features exclusive video, editorials and news-based content to engage consumers on a level that goes beyond ecommerce.
Premium Swiss chocolate manufacturer and retailer Lindt & Sprungli USA recently launched a redesigned Web site that leverages responsive design to streamline checkout for mobile users.
The Dollar Shave Club recently tested changes to its mobile and desktop site to improve conversion rates and saw a 126 percent increase in conversions on the Samsung Galaxy S3 as well as a 27 percent increase in conversions on the Nexus 7.
LITCHFIELD PARK, AZ –A Tria Beauty executive at the Mobile Shopping Fall Summit said that while responsive design can be a good first step for a mobile site, the format actually caused the online retailer’s conversion rates to drop 50 percent.
Corner Bakery Cafe is providing a seamless and interactive ordering site across desktop, tablet and mobile to create a more personalized experience for consumers.
Staples is overhauling its digital touch points, including a new mobile site and application, to provide a more fluid and simple cross-channel shopping experience that will enable shoppers to start an order in one channel and finish it in another.
Target has redesigned its online magazine A Bullseye View with responsive design so that the retailer can provide optimized experiences on smartphones and tablets.
Kellogg Co. has launched a new mobile and Web experience that integrates into the company’s loyalty program to make it simpler for consumers to receive rewards.
NEW YORK – A Cabela’s executive at the Mobile Marketing Summit: Holiday Focus 2013 unveiled a number of new mobile initiatives that the company will roll out later this year to revamp the brand.