Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.
Web site development
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One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.
A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web, pointing to the larger issue of how best to reach shoppers across a multitude of devices.
PHILADELPHIA – Responsive Web design was a big topic at eTail East 2014, with many retailers planning to launch responsive sites in time for the upcoming holiday shopping season while others insisted the strategy lacks the necessary customer focus to ensure success.
PHILADELPHIA – Wine and liquor retailer Zachy’s hopes to take its recent successful foray into targeting customers online and extend the reach into mobile with the upcoming launch of a responsive Web site.
PHILADELPHIA – AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results.
Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.
Kimpton Hotels has unveiled a reinvented, fully responsive Web experience that incorporates content from a recently launched travel blog while providing features such as a universally available booking pathway.