Web site development

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Motel 6 leverages Spanish-language mobile Web site to boost bookings

October 31, 2014

Motel 6 is streamlining reservation booking in the United States and abroad for on-the-go Spanish-speaking guests by launching a Spanish-language mobile Web site.

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Pfister Hotel lures mobile users with responsive Web, augmented reality

October 15, 2014

Marcus Hotels & Resorts’ flagship property The Pfister Hotel in Milwaukee is channeling mobile through responsive Web design and augmented reality to appeal to younger audiences.

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Trulia focuses on mobile Web to drive app downloads

October 2, 2014

NEW YORK – A Trulia executive at the Mobile Marketing Association’s SM2 Innovation Summit said that bettering the brand’s presence on the mobile Web is just as significant as developments made to its mobile app.

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Louisville Slugger aims for the fence with mobile-optimized Web site

September 19, 2014

Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.

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Foot Locker sports a speedy omnichannel approach with Deliv

September 17, 2014

Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.

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Drizly integrates Web into its mobile-first strategy

September 12, 2014

Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.

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Fashion brands’ mobile faux pas: Unoptimized sites deter sales

September 8, 2014

One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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Juicy Couture fashions mobile-optimized site to meet upscale shoppers’ expectations

August 28, 2014

Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.

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Is retail enthusiasm for mobile apps waning?

August 18, 2014

A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web, pointing to the larger issue of how best to reach shoppers across a multitude of devices.

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