Web site development

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Steve Madden pins brand overhaul ambitions on unique commerce site

April 16, 2014

Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.

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Total Gym drives conversions by tailoring on-site chat for mobile

April 11, 2014

Online retailer and infomercial brand Total Gym Fitness is seeing higher conversions from mobile browsers who interact with brand representatives via chat on its mobile site.

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Travel Trolley crafts mobile site to reach prospective customers

April 2, 2014

Online travel agency Travel Trolley has launched a fully bookable mobile site enabling on-the-go travelers to search and compare prices as well as book and pay for flights directly from their smartphones.

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Expedia.com overhauls site to better meet travelers’ mobile needs

March 28, 2014

Expedia.com’s most significant redesign in over a decade recently debuted to address mobile’s growing role for travelers and boasts faster page loading, smart recommendations and responsive design.

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Barneys removes ecommerce barrier with free return policy

March 27, 2014

Retailer Barneys New York is introducing free returns to its ecommerce services to make online shopping less stressful for its consumers.

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Swarovski fortifies global appeal with trend-conscious microsite

March 26, 2014

Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.

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Anya Hindmarch solves handbag disorganization with ecommerce video

March 18, 2014

British accessories label Anya Hindmarch is showing consumers how to get organized with a new video feature on its Web site.

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Tilly’s sees 40pc increase in mobile conversion after site revamp

March 6, 2014

SAN ANTONIO, TX – A Tilly’s executive at eTail West 2014 said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.

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Staples exec pinpoints accordion-style checkout to win mobile conversions

March 4, 2014

SAN ANTONIO, TX — A Staples executive at eTail West 2014 spoke about the varied ways that the retailer is optimizing the mobile checkout with accordion style performing well so far.

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Crocs earns back mobile investment in two months

March 4, 2014

SAN ANTONIO, TX — Two Crocs executives at eTail West discussed their recent move to a mobile-specific site and how the shoe retailer quickly earned back the money they invested in the medium.

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