Web site development

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Burger King cooks up personalized experiences on new responsive site

March 31, 2015

Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator.

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Urban Decay’s mobile conversion jumps 150pc with Pinterest-like experience

March 16, 2015

Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.

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Sephora shapes mobile personalization with tailored, step-by-step experience

March 5, 2015

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.

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LuckyShops.com commercializes editorial with shoppable content

February 10, 2015

The Lucky Group is launching its digital style content on the new LuckyShops.com, which makes all of the items shoppable, entering the brand into a new source of revenue following recent staff layoffs and a kick to the curb from Condé Nast last fall.

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Ethel M brings in-store experience to mobile users

February 6, 2015

Ethel M Chocolates, which maintains multiple stores in Las Vegas, sought to redo its ecommerce Web site to help translate the in-store brand experience online and encourage mobile sales.

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Aerosoles launches mobile-optimized site as mcommerce sales escalate

January 14, 2015

Shoe brand Aerosoles is taking advantage of an expected rise in ecommerce sales by enhancing its Web site and rolling out a mobile-optimized site with responsive design, suggesting that consumers are not only browsing footwear options on mobile, but also completing purchases.

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Calvin Klein revamps ecommerce strategy to address mobile growth

December 22, 2014

Fashion label Calvin Klein has initiated a global ecommerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer experience.

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Rockport’s mobile site redesign drives 350pc growth

December 22, 2014

Supported by an in-store QR code campaign, shoe manufacturer Rockport drove a 350 percent mcommerce increase between Black Friday and Cyber Monday this year compared to last year.

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Mobile Web is retail’s big winner and loser for holiday shopping

December 2, 2014

While holiday shoppers resoundingly voted for the convenience of the mobile Web during the Thanksgiving holiday weekend, the surge in traffic is tasking retailers’ sites, with outages and slowdowns experienced by Best Buy, Neiman Marcus, Gamestop, J. Crew and others.

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Gap bolsters European presence with Zalando mobile Web push

November 25, 2014

Gap’s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand’s ramp-up of omnichannel services to engage new consumers.

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