Marcus Hotels & Resorts’ flagship property The Pfister Hotel in Milwaukee is channeling mobile through responsive Web design and augmented reality to appeal to younger audiences.
Web site development
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NEW YORK – A Trulia executive at the Mobile Marketing Association’s SM2 Innovation Summit said that bettering the brand’s presence on the mobile Web is just as significant as developments made to its mobile app.
Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.
Foot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.
Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.
One out of five top fashion brands lacks a mobile optimized Web site, including Adidas’ subsidiary Reebok and clothing retailer American Apparel, according to a new study.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Fashion brand Juicy Couture is overhauling its ecommerce business with an eye toward mobile in light of the expectations of high-end shoppers, who are more commonly shopping on their mobile phones today.
A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web, pointing to the larger issue of how best to reach shoppers across a multitude of devices.
PHILADELPHIA – Responsive Web design was a big topic at eTail East 2014, with many retailers planning to launch responsive sites in time for the upcoming holiday shopping season while others insisted the strategy lacks the necessary customer focus to ensure success.