Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.
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Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.
The Lucky Group is launching its digital style content on the new LuckyShops.com, which makes all of the items shoppable, entering the brand into a new source of revenue following recent staff layoffs and a kick to the curb from Condé Nast last fall.
Ethel M Chocolates, which maintains multiple stores in Las Vegas, sought to redo its ecommerce Web site to help translate the in-store brand experience online and encourage mobile sales.
Shoe brand Aerosoles is taking advantage of an expected rise in ecommerce sales by enhancing its Web site and rolling out a mobile-optimized site with responsive design, suggesting that consumers are not only browsing footwear options on mobile, but also completing purchases.
Fashion label Calvin Klein has initiated a global ecommerce expansion strategy, for which mobile and social will play significant roles in providing a seamless customer experience.
Supported by an in-store QR code campaign, shoe manufacturer Rockport drove a 350 percent mcommerce increase between Black Friday and Cyber Monday this year compared to last year.
While holiday shoppers resoundingly voted for the convenience of the mobile Web during the Thanksgiving holiday weekend, the surge in traffic is tasking retailers’ sites, with outages and slowdowns experienced by Best Buy, Neiman Marcus, Gamestop, J. Crew and others.
Gap’s plan to launch an online store next summer on Zalando, a European fashion Web site that receives 40 percent of its traffic from mobile, continues the United States brand’s ramp-up of omnichannel services to engage new consumers.
International retailer LamaLoLi, an online retailer of Disney, Star Wars and many other kids’ licensed apparel and accessory products, reports a significant increase in interaction rates and conversion following its launch of a mobile-optimized Web site.