Travel management service Concur is further developing an integrated experience for customers through a partnership with HotelTonight and Lyft in which users can seamlessly expense services through the two mobile applications.
Travel and hospitality
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Toronto Transit Commission, the third largest such agency in North America, has begun enabling payments through mobile devices, suggesting a future in which transit and mobile commerce are more closely linked.
HotelTonight is leading the charge for third-party booking marketers trying to personalize their applications by piloting a concierge feature enabling users to request information about their final destinations and ask for hotel amenities from the front desk.
KLM Royal Dutch Airlines is rolling out an updated mobile application with analysis capabilities designed to anticipate guests’ preferences and needs without prompting, such as suggesting optimal flight seating during the booking process.
Booking.com is joining forces with global multimedia publisher Time Out to roll out a native campaign featuring social media influencers to fuel mobile bookings from spontaneous millennial travelers.
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.
Parking technology manufacturer Cale is easing customers’ payment experience with the introduction of Apple Pay into its terminals, suggesting a possible shift in non-merchandise based payments.
Motel 6 saw conversion rates for mobile booking jump 21 percent over the past year, thanks to the brand’s decision to optimize the checkout experience by introducing a new site with responsive Web design.
NEW YORK – A Qualtrics executive at CXNYC 2015 claimed that JetBlue Airways has done a commendable job of combining transactional data and market research to better understand the customer experience and fuel future enhancements.
Mobile bookers are eclipsing the value of those who book via desktop, with consumers on smartphones 47 percent more likely to book more than three trips than their computer counterparts, according to a survey from Criteo and Phocuswright.