Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.
Travel and hospitality
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As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive.
Carnival Cruise Line and Greyhound bus company are leveraging mobile applications onboard their transportation vehicles that allow consumers to exchange messages with fellow travelers and purchase tickets to events, respectively, displaying that onboard apps are taking off in popularity.
Hilton Worldwide is marking a new five-year partnership with Live Nation by offering Facebook users a daily opportunity to win prizes including a vacation, hotel stays and tickets to the Grammy Awards, proving that partnerships leveraging social media are key for driving brand awareness and sales.
Indian taxi service Bookmycab.com has introduced an SOS button on its mobile booking application in response to growing demands for enhanced safety features in such services.
Hospitality brand Airbnb is attempting to drive more mcommerce to its mobile Web site by enticing users with a responsive design and more user-friendly features for booking.
Easton’s Group of Hotels, a Canadian hospitality brand, is leveraging a crowdsourced-driven mobile loyalty program to drive more customer traffic to its properties and bolster its community of fans.
Priceline.com has integrated Apple Pay into its mobile application to streamline the reservation process for Express Deals, making it the first major online travel agency to adopt the new payment method, according to the company.
The new Pala Casino Spa and Resort mobile application will allow its administrators to deliver location-based offers to guests and enhance their time spent at the resort.
United Airlines is offering consumers the option of using mileage redemption to pay for in-person purchases at Newark Liberty Airport’s Terminal C restaurants and stores.