Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.
Travel and hospitality
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Hotwire is onboarding several new features into its mobile application to better suit consumers’ needs after identifying some of their typical travel habits, enabling users to book hotel rooms after midnight, choose a bed type when making reservations and secure one-way car rentals.
Virgin is introducing its first loyalty application for all of its British subsidiaries, including Virgin Atlantic and Virgin Media, featuring a heavy gamification component and suggesting that more brands may begin to leverage all-in-one rewards programs on mobile.
Frontier Airlines is modernizing its in-flight services by equipping flight attendants with tablets and a mobile point-of-sale system that creates a faster and more convenient checkout process.
Local merchants are realizing a more powerful stance on mobile search with users increasingly able to directly order services within results, as evidenced by Pingup’s partnership with Yahoo as well as Yelp’s new tie-ups, including with Delivery.com.
The New York MTA is leaving the era of paper tickets behind by rolling out the eTix application for select Long Island Rail Road and Metro-North lines this June, enabling commuters to purchase transportation tickets anytime, anywhere via their smartphones.
Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a report from Criteo.
A new application, Book. Stay. Go., hopes to shake up the travel sector by enabling users to book accommodations, select their preferred hotel room, skip the front desk and leverage their mobile device as a room key, all within a single platform.
Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel’s surroundings and a room’s potential view through a new integration with Google Maps.
NEW YORK – A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.