In a reflection of how mobile is increasingly being used to research travel plans in advance, Omni Hotels & Resorts claims to be the first luxury hotel brand to offer a 24-hour courtesy hold for reservations made through mobile devices.
Travel and hospitality
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As the summer season unfolds, the Last Minute Travel Deals mobile application is unrolling a revamp to offer users a customizable search results list, single-view map and home page that displays rooms available for day-of booking, suggesting that more consumers are searching for same-day accommodations on mobile.
NEW YORK – Transit companies flocked to mobile ticketing after Superstorm Sandy caused ticket machine outages all over the Northeast in 2012, inciting a rapid rise in the implementation of mobile transit ticketing, according to Bytemark.
HotelTonight is changing the way hospitality marketers target consumers by delivering news of $99 room deals to subscribers of its email list as well as users on Twitter and Instagram, proving that social media continues to be a valuable communication channel for travel brands to leverage for last-minute promotions or flash sales.
United Airlines has revealed the beta version of its new United.com site, which is touch-friendly across all platforms and provides customized travel history widgets, suggesting that filtering options for streamlined booking and a unified experience are functions sought by travelers.
Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business.
Sixty-two percent of luxury hotel brands are lacking either a mobile site or mobile application, according to L2′s latest report.
As the Apple Watch begins showing up on consumers’ wrists, numerous top brands from the travel sector are rolling out wearable applications to enhance their smartphone apps and drive sales via features such as keyless room entry and additional booking options.
Recent data from Hotels.com shows that 50 percent of travelers who book via mobile devices do so for last-minute or next-day stays, proving mobile’s potency for on-the-go users.
Choice Hotels is putting the spotlight on its revamped mobile-optimized Web site with a slew of new features, including additional information on amenities, more imagery and advanced filtering options, as well as a streamlined checkout for members of its loyalty program, suggesting that mobile loyalty still reigns supreme in the travel sector.