A report from Strategy Analytics revealed that users of TripAdvisor are three times more likely to have other travel mobile applications, such as those for airlines, downloaded on their mobile devices, suggesting that TripAdvisor is a gateway brand that other travel marketers can leverage to reach more engaged consumers.
Travel and hospitality
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Century 21 Real Estate is aiming to leverage social media as an additional selling tool by partnering with platform Hootsuite, enabling brokers and sales associates to engage in social selling by managing several networks from one dashboard to allow for quick responses via mobile.
One-third of airline boarding passes will be delivered via mobile devices by 2019, supporting efforts to drive mobile ticket purchases, according to a new report from Juniper Research.
Marriott International is gearing up to streamline the check-in process even more for travelers by becoming the first global hotel brand to integrate Apple Pay, displaying further evidence that the mobile payments sector and the hospitality industry are becoming steadily more intertwined.
Expedia.ca, the Canadian branch of the travel conglomerate, is ramping up to drive sales of hotel rooms, trip packages, car rentals and other leisure activities by enticing consumers to join mobile-optimized loyalty platform Expedia+, a tactic that is imperative for any travel marketer.
Virgin America is the first United States airline to integrate with Visa Checkout, a platform which does not require consumers to enter in credit card information while completing a purchase online or on a mobile device, proving that the airline industry continues to move quickly into the mcommerce sector.
Expedia’s announcement of its acquisition of fellow booking company Orbitz arrives on the heels of its recent integration with Travelocity, suggesting that the time has come for travel brands to consolidate in the mobile sector and combine services for a cohesive planning and booking experience.
JetBlue Airways is bolstering its mobile offerings by enabling travelers to purchase snacks, beverages and upgrades to premium seats via Apple Pay, making it the first airline to roll out this feature and suggesting that more will quickly follow as mobile payments cement their status this year.
HotelsByDay, a new mobile application that offers users intra-day hotel options and flexible daytime room stays, hopes to edge out other booking app competitors due to its novel approach at targeting business travelers in need of quiet rooms between flights.
Priceline.com believes that the growing volume of last-minute getaways booked via its services can be attributed to millennials’ browsing tendencies on their smartphones, as well as enhanced booking functions in apps that drive impulse purchases of vacations.