HotelTonight is ramping up mobile bookings by rolling out the Tonight +1 feature, which allows customers to add a second discounted night to their stay with the tap of a finger.
Travel and hospitality
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Hospitality brand Airbnb is further personalizing the mobile and online experience for hosts via a slew of new features, including competitive pricing and hosting toolkits.
Mobile ticketing for public transportation continues to gain steam, with New Orleans having recently launched a citywide program and Chicago dipping its toes in the water by letting commuter rail riders use tickets on their smartphones.
Expedia is adding another online travel agent, HomeAway, to its digital repertoire, as it aims to compete with Airbnb by offering hotel accommodations as well as forms of private lodging to mobile-savvy travelers.
MGM Resorts is bringing journey touch points to the forefront on mobile by implementing a new personalized service enabling visitors to explore a hotel room before booking and discover local entertainment options.
Hilton Worldwide’s Conrad Hotels and Resorts brand is dipping into enhanced guest personalization via a new mobile-optimized microsite, accessible through its concierge application, that enables travelers to book rooms and select curated itineraries according to interests or amount of available hours.
RANCHO MIRAGE, CA – An Expedia executive at the Mobile Shopping Summit 2015 claimed that mobile marketing automation enables the brand to personalize push notifications, emails and in-application messages, enhancing the shopping journey and driving additional sales.
Starwood Hotels and Resorts’ Element brand is driving stays at its properties and rewarding consumers with wearable device prizes as part of a collaboration with Fitbit that asks fitness enthusiasts to take a virtual walk around the world and log their milestones.
Design Hotels is the latest hospitality marketer to leverage mobile’s ability to upsell hotel stays via room upgrade and amenities offers shown to customers who check-in via their smartphones.
Marriott International is appealing to mobile-savvy Chinese consumers by introducing payment option Alipay at select properties, suggesting there may be an untapped demographic for travel marketers to target.