Virgin America is the first United States airline to integrate with Visa Checkout, a platform which does not require consumers to enter in credit card information while completing a purchase online or on a mobile device, proving that the airline industry continues to move quickly into the mcommerce sector.
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Expedia’s announcement of its acquisition of fellow booking company Orbitz arrives on the heels of its recent integration with Travelocity, suggesting that the time has come for travel brands to consolidate in the mobile sector and combine services for a cohesive planning and booking experience.
JetBlue Airways is bolstering its mobile offerings by enabling travelers to purchase snacks, beverages and upgrades to premium seats via Apple Pay, making it the first airline to roll out this feature and suggesting that more will quickly follow as mobile payments cement their status this year.
HotelsByDay, a new mobile application that offers users intra-day hotel options and flexible daytime room stays, hopes to edge out other booking app competitors due to its novel approach at targeting business travelers in need of quiet rooms between flights.
Priceline.com believes that the growing volume of last-minute getaways booked via its services can be attributed to millennials’ browsing tendencies on their smartphones, as well as enhanced booking functions in apps that drive impulse purchases of vacations.
Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.
Mobile application ParkMe, which allows users to find and secure parking spots, now features a payment feature in Dallas for added value.
The Last Minute Travel Deals mobile application has seen more than half a million downloads since its launch in spring 2014, proving that travel apps with booking functions across all transportation and accommodation channels have appeal in an already crowded space.
Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.
As the number of last-minute booking applications grows, travel marketers will need to adopt newer technologies such as Apple Pay and Touch ID to offer streamlined in-app payment options and remain competitive.