Starwood Hotels and Resorts’ Element brand is driving stays at its properties and rewarding consumers with wearable device prizes as part of a collaboration with Fitbit that asks fitness enthusiasts to take a virtual walk around the world and log their milestones.
Travel and hospitality
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Design Hotels is the latest hospitality marketer to leverage mobile’s ability to upsell hotel stays via room upgrade and amenities offers shown to customers who check-in via their smartphones.
Marriott International is appealing to mobile-savvy Chinese consumers by introducing payment option Alipay at select properties, suggesting there may be an untapped demographic for travel marketers to target.
Genre Hotels is the latest hospitality marketer to embark on integrating a mobile check-in platform, enabling travelers to bypass the front desk and receive relevant offers on their smartphones, proving that upgrade promotions can be catchy at the last minute.
When Airbnb set out earlier this summer to create an Apple Watch application, it initially tried to simply port over its iOS app but quickly discovered this did not provide the best-possible user experience.
Hilton Worldwide is opening its doors to usher in a partnership with ridesharing service Uber by enabling guests to set ride reminders, request vehicles to and from nearby locations as well as explore local scenes via a digital guide powered by Uber within the HHonors loyalty application.
Orbitz is raising the bar for online travel agents on mobile by becoming the first to offer vacation package purchasing options within its application.
BOSTON – An executive from Wyndham at eTail East 2015 explained that while mobile has been a significant disruption for the business, it is helping bring the brand closer to customers during the stay portion of their journey.
Starwood Hotels is teaming up with dating application Hinge as the first major partner for the HingePerks program, which rewards loyal users with branded experiences and products.
Virgin Atlantic is turning a social media contest into a mobile offer for a free cabin upgrade by asking Twitter users to post their best requests, gifting the user with the most creative answer with two one-day upgrades for an already-purchased flight ticket.