NEW YORK – A Southwest Airlines executive at Forrester’s Marketing 2016 Forum explained that in a time of social media and ad blocking, it is imperative that retailers show consumers they can be trusted through their customer service and business practices.
Travel and hospitality
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NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile or digital ad when sales drop for applicable flights.
NEW YORK – An MGM Resorts executive at Forrester’s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable.
The flurry of mobile ticketing innovations seen by marketers in a slew of industries suggests transportation companies will also begin investing more heavily in these solutions, due to the sheer convenience and last-minute purchasing ability they offer.
Parking assistance application Parking Panda is rolling out to Canada, giving Toronto vehicle owners easier control over parking with reservations, payments, price comparison and location search options, alluding to a prominent future for mobile and parking assistance.
Airbnb wants to become a comprehensive travel content destination by adding city guidebooks to the application while also unveiling a new matching system and an international campaign as it looks to lengthen users’ time on the platform.
Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform LiketoKnow.it, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property.
Budget brand Ryanair is the latest airline to employ customer-first mobile features within its application, enabling travelers to take advantage of one-click options for reserving seats and upgrading, as well as rate their flights and boarding processes.
Hilton Worldwide and ride-sharing service Uber are furthering their collaboration by enabling the former’s loyalty members to book a ride directly from the HHonors application, highlighting the lucrative potential of relevant partnerships on mobile.
In what it is calling a first for the cruise industry, Princess Cruises has introduced a Tinder-like swiping experience for mobile users interested in discovering a vacation that best meets their interests.