NEW YORK – Transit companies flocked to mobile ticketing after Superstorm Sandy caused ticket machine outages all over the Northeast in 2012, inciting a rapid rise in the implementation of mobile transit ticketing, according to Bytemark.
Travel and hospitality
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HotelTonight is changing the way hospitality marketers target consumers by delivering news of $99 room deals to subscribers of its email list as well as users on Twitter and Instagram, proving that social media continues to be a valuable communication channel for travel brands to leverage for last-minute promotions or flash sales.
United Airlines has revealed the beta version of its new United.com site, which is touch-friendly across all platforms and provides customized travel history widgets, suggesting that filtering options for streamlined booking and a unified experience are functions sought by travelers.
Wyndham Hotel Group and Choice Hotels are two of the major hospitality marketers gearing up to drive sales this summer via loyalty program-based promotions on mobile, suggesting that consumers are seeking instant gratification when offering a hotel brand continued business.
Sixty-two percent of luxury hotel brands are lacking either a mobile site or mobile application, according to L2′s latest report.
As the Apple Watch begins showing up on consumers’ wrists, numerous top brands from the travel sector are rolling out wearable applications to enhance their smartphone apps and drive sales via features such as keyless room entry and additional booking options.
Recent data from Hotels.com shows that 50 percent of travelers who book via mobile devices do so for last-minute or next-day stays, proving mobile’s potency for on-the-go users.
Choice Hotels is putting the spotlight on its revamped mobile-optimized Web site with a slew of new features, including additional information on amenities, more imagery and advanced filtering options, as well as a streamlined checkout for members of its loyalty program, suggesting that mobile loyalty still reigns supreme in the travel sector.
Standard International, the parent company of The Standard Hotels, is ramping up to steal third-party booking applications’ thunder via a new in-house app for booking rooms the same night at its properties, suggesting that hotel marketers may need to offer last-minute bookings within their own branded apps.
Booking.com is rolling out the first travel application with booking capabilities for the Apple Watch, enabling consumers to select and book hotel accommodations directly from their wrists while also supplementing the commerce potential of wearables for the travel and hospitality industry.