Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.
Travel and hospitality
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Mobile tickets are set to account for more than one in two ticket transactions on digital platforms by 2019, following a two-fold growth over the next few years as the transportation sector ramps up mobile offerings, according to a new report from Juniper Research.
Hilton Garden Inn is fueling guests to participate in the Garden Getaway Tour, a four-city event which brings consumers to popular city landmarks, by asking them to snap a photo with a Getaway Greeter and share on via their social media applications for a chance to visit the brand’s new property in Hawaii.
Mobile is transforming the hotel check-in experience, with 1 million Marriott International customers having checked in to their rooms on their mobile devices since the option was introduced nearly two years ago.
Delta Air Lines is attempting to entice more Chinese consumers to book with its brand by teaming up with mobile and online payment solution Alipay, suggesting that parent company Alibaba may edge in on other payment options in the airline sector.
Wyndham Hotels is celebrating the revamping of its mobile loyalty program by offering members a flat redemption rate for free hotel stays alongside an updated version of its mobile application, suggesting that hotel brands must offer more readily accessible rewards to drive commerce.
A report from Strategy Analytics revealed that users of TripAdvisor are three times more likely to have other travel mobile applications, such as those for airlines, downloaded on their mobile devices, suggesting that TripAdvisor is a gateway brand that other travel marketers can leverage to reach more engaged consumers.
Century 21 Real Estate is aiming to leverage social media as an additional selling tool by partnering with platform Hootsuite, enabling brokers and sales associates to engage in social selling by managing several networks from one dashboard to allow for quick responses via mobile.
One-third of airline boarding passes will be delivered via mobile devices by 2019, supporting efforts to drive mobile ticket purchases, according to a new report from Juniper Research.
Marriott International is gearing up to streamline the check-in process even more for travelers by becoming the first global hotel brand to integrate Apple Pay, displaying further evidence that the mobile payments sector and the hospitality industry are becoming steadily more intertwined.