Delta Air Lines’ Fly Delta mobile application is now enabling Canadian customers to purchase flights via Apple Pay and eligible members to request complimentary upgrades, showcasing how airlines are battling third-party booking services for a larger share of travelers’ mobile wallets.
Travel and hospitality
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HotelTonight is kicking off the year’s first quarter with a strong focus on commerce, allowing users to book accommodations on behalf of others and take advantage of augmented in-application chat support options.
Expedia is ramping up engagement and sales within its mobile application by leveraging 3D Touch, which allows users to search hotels, request directions and share their flight status directly from the brand’s icon on their home screens.
Southern California’s commuter rail service Metrolink is the latest public transit system to board the mobile ticketing train, as the transportation industry as a whole moves towards untethered digital systems.
JetBlue is buckling in MasterCard’s MasterPass platform as it ramps up to maximize sales made via the airline’s mobile application, showcasing the necessity of offering travelers multiple payment options.
Southwest Airlines is rewarding members of its frequent flyers program with an easier way to book a flight on mobile, showcasing how integrating loyalty with mobile convenience is an increasingly important strategy for brands.
Global travel brand Worldhotels is ramping up its mobile communication to increase sales through a new program, targeting customers through mobilized emails prior to their stay with deals and promotions.
Booking.com is linking consumers’ New Year’s resolutions to travel bookings via a new mobilized Web site that matches an adventure to a user’s goals.
Expedia is focusing on serving its customers mobile-exclusive deals and making sure they are fully informed on how to save more through its app via a recent update that adds messaging for discount walkthroughs.
Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.