Orbitz is raising the bar for online travel agents on mobile by becoming the first to offer vacation package purchasing options within its application.
Travel and hospitality
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BOSTON – An executive from Wyndham at eTail East 2015 explained that while mobile has been a significant disruption for the business, it is helping bring the brand closer to customers during the stay portion of their journey.
Starwood Hotels is teaming up with dating application Hinge as the first major partner for the HingePerks program, which rewards loyal users with branded experiences and products.
Virgin Atlantic is turning a social media contest into a mobile offer for a free cabin upgrade by asking Twitter users to post their best requests, gifting the user with the most creative answer with two one-day upgrades for an already-purchased flight ticket.
Travel management service Concur is further developing an integrated experience for customers through a partnership with HotelTonight and Lyft in which users can seamlessly expense services through the two mobile applications.
Toronto Transit Commission, the third largest such agency in North America, has begun enabling payments through mobile devices, suggesting a future in which transit and mobile commerce are more closely linked.
HotelTonight is leading the charge for third-party booking marketers trying to personalize their applications by piloting a concierge feature enabling users to request information about their final destinations and ask for hotel amenities from the front desk.
KLM Royal Dutch Airlines is rolling out an updated mobile application with analysis capabilities designed to anticipate guests’ preferences and needs without prompting, such as suggesting optimal flight seating during the booking process.
Booking.com is joining forces with global multimedia publisher Time Out to roll out a native campaign featuring social media influencers to fuel mobile bookings from spontaneous millennial travelers.
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.