The New York MTA is leaving the era of paper tickets behind by rolling out the eTix application for select Long Island Rail Road and Metro-North lines this June, enabling commuters to purchase transportation tickets anytime, anywhere via their smartphones.
Travel and hospitality
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Mobile booking is continuing its seemingly unstoppable rise, as evidenced by smartphone-enabled travel and transportation purchases making up 29 percent of United States sales in 2016’s first quarter and a prediction that bookings will surge even higher this summer, per a report from Criteo.
A new application, Book. Stay. Go., hopes to shake up the travel sector by enabling users to book accommodations, select their preferred hotel room, skip the front desk and leverage their mobile device as a room key, all within a single platform.
Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel’s surroundings and a room’s potential view through a new integration with Google Maps.
NEW YORK – A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.
Travel search engine Kayak has launched voice-enabled travel search on Amazon Alexa, underscoring the interest in the platform and the potential for natural language processing to support research for products and services.
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.
While 32 percent of overall online payments were made on a mobile device in the first quarter of 2016, in the travel sector, the share drops to 15 percent, pointing to an opportunity to extend the reach of smartphones in the travel experience, according to a new report from Adyen.
NEW YORK – A Southwest Airlines executive at Forrester’s Marketing 2016 Forum explained that in a time of social media and ad blocking, it is imperative that retailers show consumers they can be trusted through their customer service and business practices.
NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described how the airline leverages programmatic data to serve dynamic ads and drive relevant sales, such as sharing a mobile or digital ad when sales drop for applicable flights.