Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate.
Travel and hospitality
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Xerox Corporation is joining the slew of companies leveraging hyperlocal, beacon-driven technology by introducing the Shop and Ride mobile application, which allows Hoboken, NJ commuters to receive relevant offers from 35 nearby merchants along their travel routes.
CheapTickets is enticing travelers to book trips through its mobile application by enabling them to take advantage of split ticketing, a feature that lets users browse for two one-way flights during any round trip search, typically yielding better deals.
LAS VEGAS – Less than a decade ago, many pundits were predicting that it was just a matter of time before human travel agents would be replaced by the electronic kind.
International airline Icelandair has launched the first phase of its mobile messaging bot on Facebook Messenger that drives users to book stopover flights in Iceland while visiting other overseas countries.
Parkopedia and Apple are teaming up to change the way drivers discover parking and use mapping applications with a partnership that brings the former’s vehicle parking information and reservations to the preinstalled Maps app on iPhones.
Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales.
Google’s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines’ and travel providers’ own mobile platforms unless they leverage more predictive analytics and real-time inventory changes.
Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.
Ecommerce platform Grab has joined forces with travel dining provider HMSHost to enable more airport travelers to order food and beverages via their smartphones from the latter’s restaurants, underscoring mobile’s growing integration within travel hubs.