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	<title>Mobile Commerce Daily &#187; Toys and hobbies</title>
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		<title>Hasbro ties mobile gaming to in-store traffic via rewards-based coupons</title>
		<description><![CDATA[Hasbro’s Nerf line is partnering with Kiip on an in-application mobile couponing campaign that rewards consumers for playing their favorite games.]]></description>
		<link>http://www.mobilecommercedaily.com/toys-r-us-hasbro-tie-mobile-gaming-to-in-store-traffic-via-rewards-based-coupons</link>
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		<title>Hotels.com marries mobile and social with sweepstakes</title>
		<description><![CDATA[Hotels.com is making mobile a staple of its new social media-driven sweepstakes that encourages consumers to share content for a chance to win a stay at a beach resort.]]></description>
		<link>http://www.mobilecommercedaily.com/hotels-com-marries-mobile-and-social-with-sweepstakes</link>
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		<title>CheapOair racks up app downloads via mobile sweepstakes</title>
		<description><![CDATA[Online travel agency CheapOair is running a mobile campaign that not only drives application downloads, but also helps with retention efforts.]]></description>
		<link>http://www.mobilecommercedaily.com/cheapoair-racks-up-app-downloads-via-mobile-sweepstakes</link>
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		<title>Disney buckles down on digital to prep for holiday shoppers</title>
		<description><![CDATA[Disney is gearing up for the holiday season by revamping its mobile and PC Web sites with new features to let consumers shop its store using their handsets.]]></description>
		<link>http://www.mobilecommercedaily.com/disney-buckles-down-on-digital-to-prep-for-holiday-shoppers</link>
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		<title>Mattel aims to bolster toy sales via mobile site</title>
		<description><![CDATA[Toy giant Mattel has launched a mobile site that lets consumers shop an array of products including toys, games and apparel. ]]></description>
		<link>http://www.mobilecommercedaily.com/mattel-aims-to-bolster-toy-sales-via-mobile-site</link>
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		<title>Toys R Us continues to increase summer sales via bigger QR code push</title>
		<description><![CDATA[Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.]]></description>
		<link>http://www.mobilecommercedaily.com/toys-r-us-continues-to-increase-summer-sales-via-bigger-qr-code-push</link>
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		<title>Toys R Us aims to increase mobile sales via iAd campaign</title>
		<description><![CDATA[Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application. ]]></description>
		<link>http://www.mobilecommercedaily.com/toys-r-us-drives-app-downloads-via-iad-campaign</link>
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		<title>Clutter magazine taps augmented reality for scavenger hunt initiative</title>
		<description><![CDATA[Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys. ]]></description>
		<link>http://www.mobilecommercedaily.com/clutter-magazine-taps-augmented-reality-for-scavenger-hunt-initiative</link>
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		<title>Toys R Us targets higher holiday sales with bar code coupons, SMS alerts</title>
		<description><![CDATA[Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale.]]></description>
		<link>http://www.mobilecommercedaily.com/toys-r-us-aims-for-increased-holiday-sales-with-bar-code-coupons-sms-alerts</link>
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		<title>Toys R Us creates equivalent of holiday registry for kids on iPad</title>
		<description><![CDATA[Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members.]]></description>
		<link>http://www.mobilecommercedaily.com/toys-r-us-brings-holiday-catalog-to-ipad-to-let-kids-create-digital-wish-lists</link>
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