Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.
Toys and hobbies
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Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.
Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.
Expedia-owned Egencia is rolling out mobile-exclusive deals to its application and mobile site as a way to lure consumers to book from their mobile devices.
Toys “R” Us is significantly streamlining the coupon redemption process with a new mobile advertising campaign that directly integrates Apple’s Passbook so consumers can easily save a limited-time offer.
Toys “R” Us is yet again making it easier to shop this holiday season, with a redesign of its mobile application and a new ad campaign that leverages voice recognition to recommend gifts.
Toys “R” Us, Amazon and Target attract shoppers with the highest mobile capacity, according to a report from Prosper Insights & Analytics.
Toys “R” Us is launching an exclusive line of cars and play sets that leverages QR codes and a mobile application to give kids a more engaging experience.
Toys “R” Us has announced that it will be expanding its Price Match Guarantee to include prices from online retailers, a move that may be aimed at combatting the expected increase in consumers price checking items via their mobile devices this holiday season.
With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.