Toys and hobbies

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Build-A-Bear’s 350K in-app sessions highlight importance of additive digital experiences

August 7, 2015

Build-A-Bear has seen more than 350,000 play sessions take place since rolling out its Promise Pets application, proving that its customers are increasingly looking for ways to engage with the brand’s products via digital means.

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Toys R Us integrates app, print coupons and loyalty for new omnichannel experience

August 5, 2015

Toys R Us is tapping visual search company Slyce to enable consumers to take a picture of a receipt, catalog or newspaper coupon and generate a mobile-optimized version to store in the retailer’s application, driving cross-screen marketing and retargeting opportunities.

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Skylanders hosts social contest to promote new tablet-compatible game

November 24, 2014

Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.

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Toys R Us taps QR codes for easy navigation to Thanksgiving deals

November 10, 2014

Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.

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Toys “R” Us crafts sweeping social campaign for annual fundraiser

October 17, 2014

Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.

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Expedia’s Egencia bets on mobile deals to propel bookings

February 5, 2014

Expedia-owned Egencia is rolling out mobile-exclusive deals to its application and mobile site as a way to lure consumers to book from their mobile devices.

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Toys “R” Us hooks coupon redemptions through Passbook-enabled ads

January 7, 2014

Toys “R” Us is significantly streamlining the coupon redemption process with a new mobile advertising campaign that directly integrates Apple’s Passbook so consumers can easily save a limited-time offer.

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Toys “R” Us taps voice recognition to simplify gift giving

December 20, 2013

Toys “R” Us is yet again making it easier to shop this holiday season, with a redesign of its mobile application and a new ad campaign that leverages voice recognition to recommend gifts.

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Toys “R” Us shoppers have high mobile capacity: report

November 25, 2013

Toys “R” Us, Amazon and Target attract shoppers with the highest mobile capacity, according to a report from Prosper Insights & Analytics.

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Toys “R” Us gears up for holiday shopping with mobile-fueled campaign

October 7, 2013

Toys “R” Us is launching an exclusive line of cars and play sets that leverages QR codes and a mobile application to give kids a more engaging experience.

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