Travelocity aims to streamline mobile checkout via image recognition
May 29, 2013Travelocity has rolled out a new feature for its mobile application that leverages the device’s built-in camera to speed up the booking process.
Toys and hobbies
Hasbro ties mobile gaming to in-store traffic via rewards-based coupons
March 20, 2013Hasbro’s Nerf line is partnering with Kiip on an in-application mobile couponing campaign that rewards consumers for playing their favorite games.
Hotels.com marries mobile and social with sweepstakes
February 12, 2013Hotels.com is making mobile a staple of its new social media-driven sweepstakes that encourages consumers to share content for a chance to win a stay at a beach resort.
CheapOair racks up app downloads via mobile sweepstakes
December 10, 2012Online travel agency CheapOair is running a mobile campaign that not only drives application downloads, but also helps with retention efforts.
Disney buckles down on digital to prep for holiday shoppers
October 18, 2012Disney is gearing up for the holiday season by revamping its mobile and PC Web sites with new features to let consumers shop its store using their handsets.
Mattel aims to bolster toy sales via mobile site
June 28, 2012Toy giant Mattel has launched a mobile site that lets consumers shop an array of products including toys, games and apparel.
Toys R Us continues to increase summer sales via bigger QR code push
May 21, 2012Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.
Toys R Us aims to increase mobile sales via iAd campaign
December 30, 2011Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application.
Clutter magazine taps augmented reality for scavenger hunt initiative
November 14, 2011Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys.
Toys R Us targets higher holiday sales with bar code coupons, SMS alerts
November 10, 2010Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale.
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