Toys “R” Us, Amazon and Target attract shoppers with the highest mobile capacity, according to a report from Prosper Insights & Analytics.
Toys and hobbies
Toys “R” Us is launching an exclusive line of cars and play sets that leverages QR codes and a mobile application to give kids a more engaging experience.
Toys “R” Us has announced that it will be expanding its Price Match Guarantee to include prices from online retailers, a move that may be aimed at combatting the expected increase in consumers price checking items via their mobile devices this holiday season.
With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.
Travelocity has rolled out a new feature for its mobile application that leverages the device’s built-in camera to speed up the booking process.
Hasbro’s Nerf line is partnering with Kiip on an in-application mobile couponing campaign that rewards consumers for playing their favorite games.
Hotels.com is making mobile a staple of its new social media-driven sweepstakes that encourages consumers to share content for a chance to win a stay at a beach resort.
Online travel agency CheapOair is running a mobile campaign that not only drives application downloads, but also helps with retention efforts.
Disney is gearing up for the holiday season by revamping its mobile and PC Web sites with new features to let consumers shop its store using their handsets.
Toy giant Mattel has launched a mobile site that lets consumers shop an array of products including toys, games and apparel.