Hasbro’s Nerf line is partnering with Kiip on an in-application mobile couponing campaign that rewards consumers for playing their favorite games.
Toys and hobbies
Hotels.com is making mobile a staple of its new social media-driven sweepstakes that encourages consumers to share content for a chance to win a stay at a beach resort.
Online travel agency CheapOair is running a mobile campaign that not only drives application downloads, but also helps with retention efforts.
Disney is gearing up for the holiday season by revamping its mobile and PC Web sites with new features to let consumers shop its store using their handsets.
Toy giant Mattel has launched a mobile site that lets consumers shop an array of products including toys, games and apparel.
Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.
Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application.
Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys.
Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale.
Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members.