Toys and hobbies

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Toys R Us taps QR codes for easy navigation to Thanksgiving deals

November 10, 2014

Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.

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Toys “R” Us crafts sweeping social campaign for annual fundraiser

October 17, 2014

Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.

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Expedia’s Egencia bets on mobile deals to propel bookings

February 5, 2014

Expedia-owned Egencia is rolling out mobile-exclusive deals to its application and mobile site as a way to lure consumers to book from their mobile devices.

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Toys “R” Us hooks coupon redemptions through Passbook-enabled ads

January 7, 2014

Toys “R” Us is significantly streamlining the coupon redemption process with a new mobile advertising campaign that directly integrates Apple’s Passbook so consumers can easily save a limited-time offer.

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Toys “R” Us taps voice recognition to simplify gift giving

December 20, 2013

Toys “R” Us is yet again making it easier to shop this holiday season, with a redesign of its mobile application and a new ad campaign that leverages voice recognition to recommend gifts.

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Toys “R” Us shoppers have high mobile capacity: report

November 25, 2013

Toys “R” Us, Amazon and Target attract shoppers with the highest mobile capacity, according to a report from Prosper Insights & Analytics.

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Toys “R” Us gears up for holiday shopping with mobile-fueled campaign

October 7, 2013

Toys “R” Us is launching an exclusive line of cars and play sets that leverages QR codes and a mobile application to give kids a more engaging experience.

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Toys “R” Us tackles holiday showrooming with online price match

August 23, 2013

Toys “R” Us has announced that it will be expanding its Price Match Guarantee to include prices from online retailers, a move that may be aimed at combatting the expected increase in consumers price checking items via their mobile devices this holiday season.

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Toys “R” Us makes SMS linchpin in strategy to reach busy parents on-the-go

August 21, 2013

With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.

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Travelocity aims to streamline mobile checkout via image recognition

May 29, 2013

Travelocity has rolled out a new feature for its mobile application that leverages the device’s built-in camera to speed up the booking process.

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