Build-A-Bear has seen more than 350,000 play sessions take place since rolling out its Promise Pets application, proving that its customers are increasingly looking for ways to engage with the brand’s products via digital means.
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Toys R Us is tapping visual search company Slyce to enable consumers to take a picture of a receipt, catalog or newspaper coupon and generate a mobile-optimized version to store in the retailer’s application, driving cross-screen marketing and retargeting opportunities.
Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.
Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.
Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.
Expedia-owned Egencia is rolling out mobile-exclusive deals to its application and mobile site as a way to lure consumers to book from their mobile devices.
Toys “R” Us is significantly streamlining the coupon redemption process with a new mobile advertising campaign that directly integrates Apple’s Passbook so consumers can easily save a limited-time offer.
Toys “R” Us is yet again making it easier to shop this holiday season, with a redesign of its mobile application and a new ad campaign that leverages voice recognition to recommend gifts.
Toys “R” Us, Amazon and Target attract shoppers with the highest mobile capacity, according to a report from Prosper Insights & Analytics.
Toys “R” Us is launching an exclusive line of cars and play sets that leverages QR codes and a mobile application to give kids a more engaging experience.