Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.
Modell’s Sporting Goods is leveraging mobile in its stores to enable store associates to get out from behind the cash register and help customers on the floor complete a purchase.
Outdoor gear brand JanSport is leveraging QR codes and NFC to mobilize transit shelters around New York’s Union Square neighborhood and drive foot traffic into retailer Paragon Sports’ nearby location.
Hibbett Sporting Goods is getting into the mobile game with a new optimized site designed to complement the in-store experience at its 850 locations.
A new case study from adidas, iProspect and Google found that one in five consumers who clicked on a store locator on the brand’s mobile site went to an in-store location, showing how marketers need to move beyond conversions to gauge the effectiveness of mobile.
Canada’s sporting goods retailer Sport Chek has made mobile a key part of a new retail lab that leverages digital technology to enhance the shopping experience.
Outdoor apparel and accessories retailer REI is luring consumers into stores to check out the latest cold-weather gear with a mobile advertising campaign.
Nike is targeting sports fans with a mobile advertising campaign that drives sales and traffic through the company’s mobile site.
Both REI and Dick’s Sporting Goods are retailers challenged at carrying a massive amount of inventory. To tackle the issue, both companies have put loyalty and search at the center of their mobile efforts.
Adidas recently partnered with Kohl’s on a cross-channel mobile campaign with a sweepstakes effort and mcommerce elements that point to mobile as an effective way to drive both online and in-store engagement.
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May 25, 2013