Sporting goods

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MLB app introduces millennials to season ticket tradition

June 29, 2015

Major League Baseball is bringing season ticketing to the next-generation fan with a new feature in its mobile application enabling the purchase of blocks of games or season tickets and promising a more flexible experience.

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NBA’s flagship store drives sales via mobile devices

June 8, 2015

The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales.

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Finish Line links real-time March Madness content to mobile shopping

March 19, 2015

The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.

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Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile

March 16, 2015

Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.

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Total Gym Fitness sees 5x engagement with mobile guides

January 8, 2015

After implementing mobile chat and guide functions, Total Gym Fitness has found that its mobile customers are five times more likely to engage with mobile guides on the smartphone in the early website navigation phase.

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Buffalo Sabres rewards mobile loyalty members for stadium purchases

January 5, 2015

Professional ice hockey team Buffalo Sabres has bumped up its benefits for loyalty members by now awarding them for purchases they make at participating HarborCenter vendors.

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REI’s new iPad app focuses on visually rich content for shoppers

October 16, 2014

Outdoor gear and apparel retailer REI is offering an optimized shopping and product research experience with its new iPad application that also features updates to the REI Snow Report tool.

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REI makes app holiday-ready with new gift card capability

September 24, 2014

In a reflection of mobile’s growing role in gift card purchases, outdoor gear and apparel retailer REI has updated its iPhone app to enable users to buy digital gift cards.

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Louisville Slugger aims for the fence with mobile-optimized Web site

September 19, 2014

Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.

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NFL teams with Ticketmaster to offer easy ticket-buying

September 10, 2014

The National Football League has teamed up with Ticketmaster to offer football fans a slew of digital and mobile ticket-buying features designed for easier purchasing.

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