Dick’s Sporting Goods is gearing up for a fruitful sales season with an application update that rewards users with gift cards for logging their fitness activity, showcasing how sporting retailers are competing to be top dog in mobile.
- No categories
Sports Authority brings personal training to mobile users’ phones in an application that serves as a companion for the Body Fit product line, driving sales while preserving the retailer’s presence in fitness content.
Wilson Sporting Goods has updated its mobile-optimized commerce site, making football gear customizable and underscoring the need for personalization options to attract smartphone shoppers.
Sporting goods retailer Sports Authority is motivating repeat purchases with a new mobile program in partnership with Under Armour that will enable customers to earn rewards by completing fitness activities on the MapMyFitness application.
NEW YORK – A Finish Line executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 said that leveraging mobile for personalized, localized and timely engagements drives success with the chain’s target audience of millennials.
Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.
Major League Baseball is bringing season ticketing to the next-generation fan with a new feature in its mobile application enabling the purchase of blocks of games or season tickets and promising a more flexible experience.
The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales.
The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.
Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.