NEW YORK – A Cabela’s executive at the Mobile Marketing Summit: Holiday Focus 2013 unveiled a number of new mobile initiatives that the company will roll out later this year to revamp the brand.
Adidas is teaming up with several Seattle-area sports merchandise retailers for a mobile-driven sweepstakes designed to drive foot traffic into stores.
Sporting goods retailer Sports Unlimited has seen an uptick in conversions since the company relaunched a mobile site June 4.
Flash sale retailer Wide Open Spaces is launching a mobile site that is integrated with its ecommerce back-end platform to streamline the delivery of frequent, time-sensitive deals to smartphone users.
Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.
Modell’s Sporting Goods is leveraging mobile in its stores to enable store associates to get out from behind the cash register and help customers on the floor complete a purchase.
Outdoor gear brand JanSport is leveraging QR codes and NFC to mobilize transit shelters around New York’s Union Square neighborhood and drive foot traffic into retailer Paragon Sports’ nearby location.
Hibbett Sporting Goods is getting into the mobile game with a new optimized site designed to complement the in-store experience at its 850 locations.
A new case study from adidas, iProspect and Google found that one in five consumers who clicked on a store locator on the brand’s mobile site went to an in-store location, showing how marketers need to move beyond conversions to gauge the effectiveness of mobile.
Canada’s sporting goods retailer Sport Chek has made mobile a key part of a new retail lab that leverages digital technology to enhance the shopping experience.