Sporting goods

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Chelsea Football Club kicks up conversational commerce for 3D avatars

August 16, 2016

British soccer team Chelsea Football Club is building a fan base through the messaging application Rawr Messenger and enabling users to purchase digital merchandise to dress 3D avatars in team gear.

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Dick’s Sporting Goods scores mobile in-store goal with app update

July 1, 2016

Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations.

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Runkeeper accelerates in-app store promotion with workout tie-in

March 10, 2016

Running application Runkeeper and Jaybird have teamed up on a promotion that rewards runners who complete six workouts with a specially priced pair of wireless headphones.

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Philadelphia 76ers shoots first with integrated ticketing experience on StubHub

February 9, 2016

Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.

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Foot Locker steps up mobile loyalty via enhanced app experience

December 11, 2015

Sneaker retailer Foot Locker hopes to score points with customers with an enhanced application experience for members of its VIP loyalty program.

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Dick’s Sporting Goods bats for holiday sales via rewards-focused app update

November 5, 2015

Dick’s Sporting Goods is gearing up for a fruitful sales season with an application update that rewards users with gift cards for logging their fitness activity, showcasing how sporting retailers are competing to be top dog in mobile.

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Sports Authority pairs products with workouts to pump up sales

November 3, 2015

Sports Authority brings personal training to mobile users’ phones in an application that serves as a companion for the Body Fit product line, driving sales while preserving the retailer’s presence in fitness content.

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Wilson Sporting Goods tackles football customization with mcommerce push

November 3, 2015

Wilson Sporting Goods has updated its mobile-optimized commerce site, making football gear customizable and underscoring the need for personalization options to attract smartphone shoppers.

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Sports Authority extends reach of loyalty program via MapMyFitness app

September 22, 2015

Sporting goods retailer Sports Authority is motivating repeat purchases with a new mobile program in partnership with Under Armour that will enable customers to earn rewards by completing fitness activities on the MapMyFitness application.

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Make mobile personalized, localized and timely for success with millennials: Finish Line exec

September 17, 2015

NEW YORK – A Finish Line executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 said that leveraging mobile for personalized, localized and timely engagements drives success with the chain’s target audience of millennials.

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