Sporting goods

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Runkeeper accelerates in-app store promotion with workout tie-in

March 10, 2016

Running application Runkeeper and Jaybird have teamed up on a promotion that rewards runners who complete six workouts with a specially priced pair of wireless headphones.

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Philadelphia 76ers shoots first with integrated ticketing experience on StubHub

February 9, 2016

Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.

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Foot Locker steps up mobile loyalty via enhanced app experience

December 11, 2015

Sneaker retailer Foot Locker hopes to score points with customers with an enhanced application experience for members of its VIP loyalty program.

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Dick’s Sporting Goods bats for holiday sales via rewards-focused app update

November 5, 2015

Dick’s Sporting Goods is gearing up for a fruitful sales season with an application update that rewards users with gift cards for logging their fitness activity, showcasing how sporting retailers are competing to be top dog in mobile.

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Sports Authority pairs products with workouts to pump up sales

November 3, 2015

Sports Authority brings personal training to mobile users’ phones in an application that serves as a companion for the Body Fit product line, driving sales while preserving the retailer’s presence in fitness content.

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Wilson Sporting Goods tackles football customization with mcommerce push

November 3, 2015

Wilson Sporting Goods has updated its mobile-optimized commerce site, making football gear customizable and underscoring the need for personalization options to attract smartphone shoppers.

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Sports Authority extends reach of loyalty program via MapMyFitness app

September 22, 2015

Sporting goods retailer Sports Authority is motivating repeat purchases with a new mobile program in partnership with Under Armour that will enable customers to earn rewards by completing fitness activities on the MapMyFitness application.

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Make mobile personalized, localized and timely for success with millennials: Finish Line exec

September 17, 2015

NEW YORK – A Finish Line executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 said that leveraging mobile for personalized, localized and timely engagements drives success with the chain’s target audience of millennials.

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Uber taps Chelsea FC partnership to deliver club kits to soccer fans

July 20, 2015

Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.

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MLB app introduces millennials to season ticket tradition

June 29, 2015

Major League Baseball is bringing season ticketing to the next-generation fan with a new feature in its mobile application enabling the purchase of blocks of games or season tickets and promising a more flexible experience.

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