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Finish Line links real-time March Madness content to mobile shopping

March 19, 2015

The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.

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Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile

March 16, 2015

Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.

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Total Gym Fitness sees 5x engagement with mobile guides

January 8, 2015

After implementing mobile chat and guide functions, Total Gym Fitness has found that its mobile customers are five times more likely to engage with mobile guides on the smartphone in the early website navigation phase.

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Buffalo Sabres rewards mobile loyalty members for stadium purchases

January 5, 2015

Professional ice hockey team Buffalo Sabres has bumped up its benefits for loyalty members by now awarding them for purchases they make at participating HarborCenter vendors.

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REI’s new iPad app focuses on visually rich content for shoppers

October 16, 2014

Outdoor gear and apparel retailer REI is offering an optimized shopping and product research experience with its new iPad application that also features updates to the REI Snow Report tool.

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REI makes app holiday-ready with new gift card capability

September 24, 2014

In a reflection of mobile’s growing role in gift card purchases, outdoor gear and apparel retailer REI has updated its iPhone app to enable users to buy digital gift cards.

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Louisville Slugger aims for the fence with mobile-optimized Web site

September 19, 2014

Baseball gear manufacturer Louisville Slugger has announced a collaboration to revamp its ecommerce offerings and provide all of its products in one convenient place.

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NFL teams with Ticketmaster to offer easy ticket-buying

September 10, 2014

The National Football League has teamed up with Ticketmaster to offer football fans a slew of digital and mobile ticket-buying features designed for easier purchasing.

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Zappos boosts shoe sales with native integration in MapMyFitness app

August 18, 2014

Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and make purchases.

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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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