Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr’s newly-launched mobile ad products.
PayPal continues to show it is a force to reckon with in mobile payments with recent enhancements to PayPal Here and a test of facial recognition to validate payments.
The Michigan Lottery is driving engagement with frequent players by adding several new features to its mobile application, including special promotions and interactive social media.
Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.
Pizza chain Peter Piper is rolling out a pilot program to several of its Texas locations that is not only aimed at increasing foot traffic, but also to help the company begin its SMS efforts.
Lindt Canada ran a campaign in conjunction with its sponsorship for the Toronto International Film Festival that not only built up its mobile database, but also drove consumers to bricks-and-mortar locations to redeem prizes for participating.
Specialty retailer Tilly’s has introduced a new mobile commerce application that aims to streamline the mobile shopping experience, as well as build the company’s loyal customer base.
Best Buy is continuing to grow its mobile presence with an iPad application that lets users shop deals by creating customized content.
Sur La Table has launched a mobile site that serves as a digital hub by letting consumers shop and sign-up for cooking classes.
Multichannel specialty retailer Brookstone has rolled out a mobile site formatted for tablets just in time for the holiday season.