Specialty retail/non-apparel

  • No categories


Chicago merchants target transit riders on mobile to drive sales

February 20, 2014

Local merchants in Chicago such as La Fonda Latino Grill and Spoil Me Salon & Spa are participating in the pilot of a new mobile ad network enabling them to target public transportation riders with offers intended to drive in-store traffic.

Share on FacebookShare on LinkedInShare on Twitter

Toys “R” Us rolls out first text-to-give campaign

January 31, 2014

Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.

Share on FacebookShare on LinkedInShare on Twitter

Bass Pro Shop exec: Speed is linchpin in driving mobile conversions

January 15, 2014

NEW YORK – A Bass Pro Shops executive at the NRF 103rd Annual Convention & Expo said as mobile traffic continues to grow, speeding up checkout will be the determining factor in increasing conversions for retailers.

Share on FacebookShare on LinkedInShare on Twitter

Urban Outfitters, H&M lead teen retailers in leveraging mobile for engagement

December 24, 2013

H&M, Kohl’s and Urban Outfitters are nailing the mobile experience in building interactive in-store and loyalty efforts, an area where American Eagle Outfitters, Aéropostale and Abercrombie & Fitch could learn from as sales continue to plummet for the three big A’s.

Share on FacebookShare on LinkedInShare on Twitter

Hickory Farms boosts holiday strategy with Facebook instant-win sweepstakes

December 19, 2013

Specialty food and gift retailer Hickory Farms is boosting its holiday marketing strategy with a Facebook sweepstakes offering daily instant prizes as a way to drive consumers back to its newly mobile-optimized Web site.

Share on FacebookShare on LinkedInShare on Twitter

Ann Inc.’s Loft aims to beef up email efforts via holiday promotion

December 17, 2013

Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.

Share on FacebookShare on LinkedInShare on Twitter

Express gains specialty retailer advantage with mobile payment app

December 9, 2013

Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.

Share on FacebookShare on LinkedInShare on Twitter

HSN taps SMS, push notifications to drive mobile-only holiday sales

November 18, 2013

HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company’s site and applications.

Share on FacebookShare on LinkedInShare on Twitter

Disney exec spills on mobile loyalty efforts

October 29, 2013

LITCHFIELD PARK, AZ –A Disney executive at the Mobile Shopping Fall Summit spoke about how the marketer is using both its branded mobile properties and third-party applications to build loyalty efforts.

Share on FacebookShare on LinkedInShare on Twitter

Gap bets big on mobile with user-generated Tumblr campaign

August 13, 2013

Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr’s newly-launched mobile ad products.

Share on FacebookShare on LinkedInShare on Twitter