PALM DESERT, CA – An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off.
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Wedding registry marketplace Zola is enabling its mobile application users to leverage a registry checklist feature that streamlines the product-choosing process by giving engaged couples a way to view best options in core categories.
PetSmart is creating a consistent stream of sales for puppy products through a mobile-optimized hub, which provides information and collections following the surge of holiday pet adoptions.
Stationery brand Bond has established a new platform to share “inspired thoughtfulness” with current and prospective users.
Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram.
Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.
GameStop is bringing new utility to its PowerUp mobile loyalty application users by enabling them to redeem points to save on fuel at participating Shell gas stations via the Fuel Rewards program.
Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform.
Crafts retailer Herrschners is hoping to button up fourth-quarter holiday sales by optimizing its merchandise for smartphone screens and consolidating six mini-sites with a single checkout so that consumers may purchase items from all of its brands at the same time.
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.