Specialty retail/non-apparel

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Hickory Farms boosts holiday strategy with Facebook instant-win sweepstakes

December 19, 2013

Specialty food and gift retailer Hickory Farms is boosting its holiday marketing strategy with a Facebook sweepstakes offering daily instant prizes as a way to drive consumers back to its newly mobile-optimized Web site.

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Ann Inc.’s Loft aims to beef up email efforts via holiday promotion

December 17, 2013

Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.

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Express gains specialty retailer advantage with mobile payment app

December 9, 2013

Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.

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HSN taps SMS, push notifications to drive mobile-only holiday sales

November 18, 2013

HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company’s site and applications.

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Disney exec spills on mobile loyalty efforts

October 29, 2013

LITCHFIELD PARK, AZ –A Disney executive at the Mobile Shopping Fall Summit spoke about how the marketer is using both its branded mobile properties and third-party applications to build loyalty efforts.

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Gap bets big on mobile with user-generated Tumblr campaign

August 13, 2013

Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr’s newly-launched mobile ad products.

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PayPal sharpens mobile payments edge with inventory management, analytics

August 12, 2013

PayPal continues to show it is a force to reckon with in mobile payments with recent enhancements to PayPal Here and a test of facial recognition to validate payments.

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Michigan Lottery drives app engagement with promotions, giveaways

August 8, 2013

The Michigan Lottery is driving engagement with frequent players by adding several new features to its mobile application, including special promotions and interactive social media.

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Build-A-Bear taps Instagram to foster brand-building

July 10, 2013

Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.

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Peter Piper tries location-based advertising to build SMS database

July 3, 2013

Pizza chain Peter Piper is rolling out a pilot program to several of its Texas locations that is not only aimed at increasing foot traffic, but also to help the company begin its SMS efforts.

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