Specialty retail/non-apparel

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Kleenex unfurls SMS-based campaign to drive sales at Walmart

October 30, 2015

Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform.

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Herrschners sews up mobile-optimized merchandising for holiday sales boost

October 22, 2015

Crafts retailer Herrschners is hoping to button up fourth-quarter holiday sales by optimizing its merchandise for smartphone screens and consolidating six mini-sites with a single checkout so that consumers may purchase items from all of its brands at the same time.

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Sephora exec: Beacons need more time to evolve

October 15, 2015

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.

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Amazon lures Etsy users, brings handcrafts into the mainstream

October 9, 2015

Amazon is targeting customers of digital crafts retailer Etsy and peer-to-peer seller platform eBay with a new handmade shop available on mobile that could also produce higher sales for competitors as the ecommerce giant shines light on the category.

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PetSmart delivers on Google Express endeavor, expanding to wider market

September 10, 2015

Pet supply retailer PetSmart is expanding delivery of its products through Google Express’ mobile application following a string of successes in larger markets, indicating the benefits of partnering with a mobile service that sells multiple brands.

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Mothercare nurses app, bringing mobile into bricks-and-mortar

September 8, 2015

Family retailer Mothercare revamped its mobile application to serve a more streamlined and convenient experience via new features such as digital receipts, scannable email addresses and a new design.

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Apple Store’s mobile traffic equals desktop for the first time

July 23, 2015

The Apple Store saw mobile traffic to its online stores during the company’s fiscal third quarter equal desktop traffic for the first time, driven by interest in the Apple Watch.

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Ulta gamifies product promotion with mobile update of Truth or Dare

July 7, 2015

Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.

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Yeti Coolers packs up sales with revamped mobile shopping experience

July 1, 2015

Yeti Coolers is seeing 66 percent of online sales stem from smartphones after redesigning its digital platform to enable seamless integration for users of its mobile and desktop sites.

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Creation of photo print products via apps attracting new customers to sharing services: study

March 17, 2015

A study from Suite 48 Analytics shows that going mobile is the best option for photograph-printing vendors in terms of sales.

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