Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.
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HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company’s site and applications.
LITCHFIELD PARK, AZ –A Disney executive at the Mobile Shopping Fall Summit spoke about how the marketer is using both its branded mobile properties and third-party applications to build loyalty efforts.
Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr’s newly-launched mobile ad products.
PayPal continues to show it is a force to reckon with in mobile payments with recent enhancements to PayPal Here and a test of facial recognition to validate payments.
The Michigan Lottery is driving engagement with frequent players by adding several new features to its mobile application, including special promotions and interactive social media.
Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.
Pizza chain Peter Piper is rolling out a pilot program to several of its Texas locations that is not only aimed at increasing foot traffic, but also to help the company begin its SMS efforts.
Lindt Canada ran a campaign in conjunction with its sponsorship for the Toronto International Film Festival that not only built up its mobile database, but also drove consumers to bricks-and-mortar locations to redeem prizes for participating.
Specialty retailer Tilly’s has introduced a new mobile commerce application that aims to streamline the mobile shopping experience, as well as build the company’s loyal customer base.