Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.
- No categories
GameStop is bringing new utility to its PowerUp mobile loyalty application users by enabling them to redeem points to save on fuel at participating Shell gas stations via the Fuel Rewards program.
Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform.
Crafts retailer Herrschners is hoping to button up fourth-quarter holiday sales by optimizing its merchandise for smartphone screens and consolidating six mini-sites with a single checkout so that consumers may purchase items from all of its brands at the same time.
RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.
Amazon is targeting customers of digital crafts retailer Etsy and peer-to-peer seller platform eBay with a new handmade shop available on mobile that could also produce higher sales for competitors as the ecommerce giant shines light on the category.
Pet supply retailer PetSmart is expanding delivery of its products through Google Express’ mobile application following a string of successes in larger markets, indicating the benefits of partnering with a mobile service that sells multiple brands.
Family retailer Mothercare revamped its mobile application to serve a more streamlined and convenient experience via new features such as digital receipts, scannable email addresses and a new design.
The Apple Store saw mobile traffic to its online stores during the company’s fiscal third quarter equal desktop traffic for the first time, driven by interest in the Apple Watch.
Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.