Specialty retail/non-apparel

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HSN taps SMS, push notifications to drive mobile-only holiday sales

November 18, 2013

HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company’s site and applications.

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Disney exec spills on mobile loyalty efforts

October 29, 2013

LITCHFIELD PARK, AZ –A Disney executive at the Mobile Shopping Fall Summit spoke about how the marketer is using both its branded mobile properties and third-party applications to build loyalty efforts.

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Gap bets big on mobile with user-generated Tumblr campaign

August 13, 2013

Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr’s newly-launched mobile ad products.

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PayPal sharpens mobile payments edge with inventory management, analytics

August 12, 2013

PayPal continues to show it is a force to reckon with in mobile payments with recent enhancements to PayPal Here and a test of facial recognition to validate payments.

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Michigan Lottery drives app engagement with promotions, giveaways

August 8, 2013

The Michigan Lottery is driving engagement with frequent players by adding several new features to its mobile application, including special promotions and interactive social media.

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Build-A-Bear taps Instagram to foster brand-building

July 10, 2013

Build-A-Bear is partnering up with Sony Pictures on a promotion that emphasizes mobile photo sharing as a key way to get the word out about a new line of plush toys.

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Peter Piper tries location-based advertising to build SMS database

July 3, 2013

Pizza chain Peter Piper is rolling out a pilot program to several of its Texas locations that is not only aimed at increasing foot traffic, but also to help the company begin its SMS efforts.

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Lindt Canada adds 962 mobile subscribers with time-sensitive campaign

January 23, 2013

Lindt Canada ran a campaign in conjunction with its sponsorship for the Toronto International Film Festival that not only built up its mobile database, but also drove consumers to bricks-and-mortar locations to redeem prizes for participating.

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Tilly’s personalizes shopping with new mobile commerce-enabled app

January 14, 2013

Specialty retailer Tilly’s has introduced a new mobile commerce application that aims to streamline the mobile shopping experience, as well as build the company’s loyal customer base.

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Best Buy personalizes mobile deals through iPad app

January 9, 2013

Best Buy is continuing to grow its mobile presence with an iPad application that lets users shop deals by creating customized content.

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