NEW YORK – A Bass Pro Shops executive at the NRF 103rd Annual Convention & Expo said as mobile traffic continues to grow, speeding up checkout will be the determining factor in increasing conversions for retailers.
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H&M, Kohl’s and Urban Outfitters are nailing the mobile experience in building interactive in-store and loyalty efforts, an area where American Eagle Outfitters, Aéropostale and Abercrombie & Fitch could learn from as sales continue to plummet for the three big A’s.
Specialty food and gift retailer Hickory Farms is boosting its holiday marketing strategy with a Facebook sweepstakes offering daily instant prizes as a way to drive consumers back to its newly mobile-optimized Web site.
Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.
Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.
HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company’s site and applications.
LITCHFIELD PARK, AZ –A Disney executive at the Mobile Shopping Fall Summit spoke about how the marketer is using both its branded mobile properties and third-party applications to build loyalty efforts.
Gap is fueling a massive fall marketing campaign with what the brand claims to be the first takeover of Tumblr’s newly-launched mobile ad products.
PayPal continues to show it is a force to reckon with in mobile payments with recent enhancements to PayPal Here and a test of facial recognition to validate payments.
The Michigan Lottery is driving engagement with frequent players by adding several new features to its mobile application, including special promotions and interactive social media.