Specialty retail/non-apparel

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HSN exec: Strong video content strategies lead to commerce opportunities

February 25, 2016

PALM DESERT, CA – An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off.

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Zola unwraps registry checklist tool for mobile app users

February 16, 2016

Wedding registry marketplace Zola is enabling its mobile application users to leverage a registry checklist feature that streamlines the product-choosing process by giving engaged couples a way to view best options in core categories.

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PetSmart trains new puppy owners through mobile hub, driving sales

January 29, 2016

PetSmart is creating a consistent stream of sales for puppy products through a mobile-optimized hub, which provides information and collections following the surge of holiday pet adoptions.

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Bond, celebrities rally for preservation of letter writing

January 4, 2016

Stationery brand Bond has established a new platform to share “inspired thoughtfulness” with current and prospective users.

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Bang & Olufsen sings songs of Christmas in UGC effort

December 14, 2015

Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram.

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Harry & David focuses on mobile search to drive local sales

December 9, 2015

Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.

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GameStop pumps up mobile loyalty prizes with Fuel Rewards integration

December 4, 2015

GameStop is bringing new utility to its PowerUp mobile loyalty application users by enabling them to redeem points to save on fuel at participating Shell gas stations via the Fuel Rewards program.

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Kleenex unfurls SMS-based campaign to drive sales at Walmart

October 30, 2015

Kimberly-Clark’s Kleenex brand is ramping up sales in Walmart stores by asking consumers to snap a photo of their receipt, text it to a designated number and enjoy a $5 reward code for a digital movie platform.

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Herrschners sews up mobile-optimized merchandising for holiday sales boost

October 22, 2015

Crafts retailer Herrschners is hoping to button up fourth-quarter holiday sales by optimizing its merchandise for smartphone screens and consolidating six mini-sites with a single checkout so that consumers may purchase items from all of its brands at the same time.

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Sephora exec: Beacons need more time to evolve

October 15, 2015

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.

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