Lindt Canada ran a campaign in conjunction with its sponsorship for the Toronto International Film Festival that not only built up its mobile database, but also drove consumers to bricks-and-mortar locations to redeem prizes for participating.
Specialty retailer Tilly’s has introduced a new mobile commerce application that aims to streamline the mobile shopping experience, as well as build the company’s loyal customer base.
Best Buy is continuing to grow its mobile presence with an iPad application that lets users shop deals by creating customized content.
Sur La Table has launched a mobile site that serves as a digital hub by letting consumers shop and sign-up for cooking classes.
Multichannel specialty retailer Brookstone has rolled out a mobile site formatted for tablets just in time for the holiday season.
With mobile sales growing significantly, HSN has launched its first gift guide designed for the iPad to engage tablet users with easy access to gift ideas across all categories.
Footwear retailer Rockport has integrated Google Wallet as a payment option on its mobile site to streamline the checkout process for customers.
Personal care products manufacturer and retailer L’Occitane is targeting mobile users with a new interactive digital catalog that can be viewed on tablets.
Online retailer overstockArt.com is seeing that push notifications make a big difference in driving both traffic and sales for its application users.
An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages during a Mobile Commerce Daily webinar yesterday.
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June 20, 2013