Specialty retail/non-apparel

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Century 21 streamlines mobile research globally with responsive update

March 29, 2016

Century 21 Real Estate is streamlining mobile research for homebuyers around the world with a newly responsive Web site that provides a more convenient experience for browsing properties.

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The Knot unties mobile concierge booking service for engaged couples

March 28, 2016

Wedding resource destination The Knot is tapping into the lucrative mobile booking sector by unveiling a concierge service that allows engaged couples to receive personalized vendor recommendations, pricing help and tour scheduling via live chat, SMS and email.

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Harry & David brings Easter egg hunt to social media

March 21, 2016

Gourmet gifts retailer Harry & David is driving product sales ahead of Easter by hosting a social media giveaway that encourages fans to locate hidden eggs on the brand’s social media accounts and mobile site, with each egg counting as one sweepstakes entry.

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HSN exec: Strong video content strategies lead to commerce opportunities

February 25, 2016

PALM DESERT, CA – An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off.

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Zola unwraps registry checklist tool for mobile app users

February 16, 2016

Wedding registry marketplace Zola is enabling its mobile application users to leverage a registry checklist feature that streamlines the product-choosing process by giving engaged couples a way to view best options in core categories.

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PetSmart trains new puppy owners through mobile hub, driving sales

January 29, 2016

PetSmart is creating a consistent stream of sales for puppy products through a mobile-optimized hub, which provides information and collections following the surge of holiday pet adoptions.

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Bond, celebrities rally for preservation of letter writing

January 4, 2016

Stationery brand Bond has established a new platform to share “inspired thoughtfulness” with current and prospective users.

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Bang & Olufsen sings songs of Christmas in UGC effort

December 14, 2015

Danish audio and video brand Bang & Olufsen is spreading holiday cheer through the use of carols posted to Instagram.

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Harry & David focuses on mobile search to drive local sales

December 9, 2015

Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.

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GameStop pumps up mobile loyalty prizes with Fuel Rewards integration

December 4, 2015

GameStop is bringing new utility to its PowerUp mobile loyalty application users by enabling them to redeem points to save on fuel at participating Shell gas stations via the Fuel Rewards program.

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