Specialty retail/non-apparel

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Fragrance Outlet uncaps beacon-enabled rewards with shopkick partnership

September 30, 2016

Fragrance Outlet is partnering with shopkick to bring the shopping application’s brand of step-driven rewards to its perfume-perusing customers, using beacons and location data to sweeten the deal.

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Ulta Beauty is early retail adopter of Apple’s Spotlight search

September 2, 2016

Cosmetics and salon chain Ulta Beauty is one of the first retailers to take advantage of Spotlight search for its iPhone application, enabling users to easily find recently viewed items by swiping on the screen.

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Clorox fuels product sales, donations with mobile receipt campaign

July 21, 2016

Clorox is undertaking a social responsibility-centered approach by inviting consumers to purchase its products, snap a photo of their receipts and upload them onto a mobile-optimized site to receive PayPal credit redeemable toward charitable donations.

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BarkBox creates physical presence with mobile-enabled pop-up shop

May 26, 2016

Bark & Co is hosting a pop-up shop where dogs can do their own shopping, with a related mobile application enabling owners to view and purchase the products their pets show the most interest in.

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Small NJ merchants drive cross-selling opportunities via beacons

May 10, 2016

A group of small merchants in New Jersey is leveraging beacons and a mobile application to deliver relevant offers to customers at nearby businesses, driving cross-selling opportunities.

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Century 21 streamlines mobile research globally with responsive update

March 29, 2016

Century 21 Real Estate is streamlining mobile research for homebuyers around the world with a newly responsive Web site that provides a more convenient experience for browsing properties.

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The Knot unties mobile concierge booking service for engaged couples

March 28, 2016

Wedding resource destination The Knot is tapping into the lucrative mobile booking sector by unveiling a concierge service that allows engaged couples to receive personalized vendor recommendations, pricing help and tour scheduling via live chat, SMS and email.

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Harry & David brings Easter egg hunt to social media

March 21, 2016

Gourmet gifts retailer Harry & David is driving product sales ahead of Easter by hosting a social media giveaway that encourages fans to locate hidden eggs on the brand’s social media accounts and mobile site, with each egg counting as one sweepstakes entry.

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HSN exec: Strong video content strategies lead to commerce opportunities

February 25, 2016

PALM DESERT, CA – An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off.

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Zola unwraps registry checklist tool for mobile app users

February 16, 2016

Wedding registry marketplace Zola is enabling its mobile application users to leverage a registry checklist feature that streamlines the product-choosing process by giving engaged couples a way to view best options in core categories.

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