Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them.
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PetSmart, which is currently undertaking deep investment into mobile, is deploying MicroStrategy 10 to better track KPIs and run merchant-side applications to assist employees looking to better manage data.
Online-invitation platform Evite is hoping to kick start sales of its new wedding invitation collection through a social media contest that leans on the wedding tradition of sharing pictures.
Online real estate marketplace Zillow is rounding out a year’s worth of mobile innovation with possibly its most splashy feature yet: an update to its flagship app that features iMessage App Store support.
Fragrance Outlet is partnering with shopkick to bring the shopping application’s brand of step-driven rewards to its perfume-perusing customers, using beacons and location data to sweeten the deal.
Cosmetics and salon chain Ulta Beauty is one of the first retailers to take advantage of Spotlight search for its iPhone application, enabling users to easily find recently viewed items by swiping on the screen.
Clorox is undertaking a social responsibility-centered approach by inviting consumers to purchase its products, snap a photo of their receipts and upload them onto a mobile-optimized site to receive PayPal credit redeemable toward charitable donations.
Bark & Co is hosting a pop-up shop where dogs can do their own shopping, with a related mobile application enabling owners to view and purchase the products their pets show the most interest in.
A group of small merchants in New Jersey is leveraging beacons and a mobile application to deliver relevant offers to customers at nearby businesses, driving cross-selling opportunities.
Century 21 Real Estate is streamlining mobile research for homebuyers around the world with a newly responsive Web site that provides a more convenient experience for browsing properties.