Amazon is targeting customers of digital crafts retailer Etsy and peer-to-peer seller platform eBay with a new handmade shop available on mobile that could also produce higher sales for competitors as the ecommerce giant shines light on the category.
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Pet supply retailer PetSmart is expanding delivery of its products through Google Express’ mobile application following a string of successes in larger markets, indicating the benefits of partnering with a mobile service that sells multiple brands.
Family retailer Mothercare revamped its mobile application to serve a more streamlined and convenient experience via new features such as digital receipts, scannable email addresses and a new design.
The Apple Store saw mobile traffic to its online stores during the company’s fiscal third quarter equal desktop traffic for the first time, driven by interest in the Apple Watch.
Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.
Yeti Coolers is seeing 66 percent of online sales stem from smartphones after redesigning its digital platform to enable seamless integration for users of its mobile and desktop sites.
A study from Suite 48 Analytics shows that going mobile is the best option for photograph-printing vendors in terms of sales.
Diapers.com is aiming to entice parents of newborns to become paying customers of the brand’s baby care services by partnering with the Lyft mobile application to offer families a $50 credit towards their baby’s first ride home from a Manhattan hospital.
In a reflection of the growing social commerce trend, Spiegel, Fair Indigo and Harley-Davidson Military Sales are among the retailers taking advantage of new capabilities enabling Facebook, Twitter and Pinterest users to shop from in-stream posts.
The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.