Specialty retail/non-apparel

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Why Urban Outfitters wagers on Wanelo for mcommerce

April 10, 2014

When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.

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Abercrombie & Fitch aims to recoup losses with new loyalty, merchandising strategy

March 12, 2014

Abercrombie & Fitch hopes to get some of its mojo back with a new focus on college students who are more in tune with mobile loyalty programs and lower price points than fickle teenagers.

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Build-A-Bear exec: Getting mobile wrong is detrimental in multichannel marketing

March 5, 2014

SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.

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Chicago merchants target transit riders on mobile to drive sales

February 20, 2014

Local merchants in Chicago such as La Fonda Latino Grill and Spoil Me Salon & Spa are participating in the pilot of a new mobile ad network enabling them to target public transportation riders with offers intended to drive in-store traffic.

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Toys “R” Us rolls out first text-to-give campaign

January 31, 2014

Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.

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Bass Pro Shop exec: Speed is linchpin in driving mobile conversions

January 15, 2014

NEW YORK – A Bass Pro Shops executive at the NRF 103rd Annual Convention & Expo said as mobile traffic continues to grow, speeding up checkout will be the determining factor in increasing conversions for retailers.

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Urban Outfitters, H&M lead teen retailers in leveraging mobile for engagement

December 24, 2013

H&M, Kohl’s and Urban Outfitters are nailing the mobile experience in building interactive in-store and loyalty efforts, an area where American Eagle Outfitters, Aéropostale and Abercrombie & Fitch could learn from as sales continue to plummet for the three big A’s.

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Hickory Farms boosts holiday strategy with Facebook instant-win sweepstakes

December 19, 2013

Specialty food and gift retailer Hickory Farms is boosting its holiday marketing strategy with a Facebook sweepstakes offering daily instant prizes as a way to drive consumers back to its newly mobile-optimized Web site.

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Ann Inc.’s Loft aims to beef up email efforts via holiday promotion

December 17, 2013

Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.

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Express gains specialty retailer advantage with mobile payment app

December 9, 2013

Express is taking a lesson from the mobile payment success of Starbucks with an update to its application that tightly integrates the retailer’s loyalty program to let consumers pay through their mobile devices while shopping in-store.

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