Specialty retail/non-apparel

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Spiegel, Fair Indigo make social media posts shoppable via Shoppost

December 1, 2014

In a reflection of the growing social commerce trend, Spiegel, Fair Indigo and Harley-Davidson Military Sales are among the retailers taking advantage of new capabilities enabling Facebook, Twitter and Pinterest users to shop from in-stream posts.

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Red Cross launches app for blood donors with retail rewards

September 9, 2014

The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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Find Subscription Boxes takes its fast-growing industry mobile

August 7, 2014

The fast-growing world of subscription boxes is becoming more mobile-friendly with the launch of an application that will put key information about such product-delivery services in the palms of shoppers’ hands.

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Gap wagers on location-based ads, Instagram to drive summer foot traffic

May 13, 2014

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.

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Victoria’s Secret capitalizes on in-app messages to drive repeat usage

April 29, 2014

Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content.

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Gap prioritizes responsive Web as part of $300M digital investment

April 21, 2014

Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.

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Why Urban Outfitters wagers on Wanelo for mcommerce

April 10, 2014

When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.

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Abercrombie & Fitch aims to recoup losses with new loyalty, merchandising strategy

March 12, 2014

Abercrombie & Fitch hopes to get some of its mojo back with a new focus on college students who are more in tune with mobile loyalty programs and lower price points than fickle teenagers.

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Build-A-Bear exec: Getting mobile wrong is detrimental in multichannel marketing

March 5, 2014

SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.

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