Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
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Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content.
Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.
When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.
Abercrombie & Fitch hopes to get some of its mojo back with a new focus on college students who are more in tune with mobile loyalty programs and lower price points than fickle teenagers.
SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.
Local merchants in Chicago such as La Fonda Latino Grill and Spoil Me Salon & Spa are participating in the pilot of a new mobile ad network enabling them to target public transportation riders with offers intended to drive in-store traffic.
Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.
NEW YORK – A Bass Pro Shops executive at the NRF 103rd Annual Convention & Expo said as mobile traffic continues to grow, speeding up checkout will be the determining factor in increasing conversions for retailers.
H&M, Kohl’s and Urban Outfitters are nailing the mobile experience in building interactive in-store and loyalty efforts, an area where American Eagle Outfitters, Aéropostale and Abercrombie & Fitch could learn from as sales continue to plummet for the three big A’s.