Specialty retail/non-apparel

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Gap wagers on location-based ads, Instagram to drive summer foot traffic

May 13, 2014

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.

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Victoria’s Secret capitalizes on in-app messages to drive repeat usage

April 29, 2014

Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content.

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Gap prioritizes responsive Web as part of $300M digital investment

April 21, 2014

Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.

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Why Urban Outfitters wagers on Wanelo for mcommerce

April 10, 2014

When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.

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Abercrombie & Fitch aims to recoup losses with new loyalty, merchandising strategy

March 12, 2014

Abercrombie & Fitch hopes to get some of its mojo back with a new focus on college students who are more in tune with mobile loyalty programs and lower price points than fickle teenagers.

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Build-A-Bear exec: Getting mobile wrong is detrimental in multichannel marketing

March 5, 2014

SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.

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Chicago merchants target transit riders on mobile to drive sales

February 20, 2014

Local merchants in Chicago such as La Fonda Latino Grill and Spoil Me Salon & Spa are participating in the pilot of a new mobile ad network enabling them to target public transportation riders with offers intended to drive in-store traffic.

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Toys “R” Us rolls out first text-to-give campaign

January 31, 2014

Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.

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Bass Pro Shop exec: Speed is linchpin in driving mobile conversions

January 15, 2014

NEW YORK – A Bass Pro Shops executive at the NRF 103rd Annual Convention & Expo said as mobile traffic continues to grow, speeding up checkout will be the determining factor in increasing conversions for retailers.

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Urban Outfitters, H&M lead teen retailers in leveraging mobile for engagement

December 24, 2013

H&M, Kohl’s and Urban Outfitters are nailing the mobile experience in building interactive in-store and loyalty efforts, an area where American Eagle Outfitters, Aéropostale and Abercrombie & Fitch could learn from as sales continue to plummet for the three big A’s.

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