Diapers.com is aiming to entice parents of newborns to become paying customers of the brand’s baby care services by partnering with the Lyft mobile application to offer families a $50 credit towards their baby’s first ride home from a Manhattan hospital.
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In a reflection of the growing social commerce trend, Spiegel, Fair Indigo and Harley-Davidson Military Sales are among the retailers taking advantage of new capabilities enabling Facebook, Twitter and Pinterest users to shop from in-stream posts.
The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.
PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.
The fast-growing world of subscription boxes is becoming more mobile-friendly with the launch of an application that will put key information about such product-delivery services in the palms of shoppers’ hands.
Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content.
Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.
When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.
Abercrombie & Fitch hopes to get some of its mojo back with a new focus on college students who are more in tune with mobile loyalty programs and lower price points than fickle teenagers.