Specialty retail/non-apparel

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Apple Store’s mobile traffic equals desktop for the first time

July 23, 2015

The Apple Store saw mobile traffic to its online stores during the company’s fiscal third quarter equal desktop traffic for the first time, driven by interest in the Apple Watch.

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Ulta gamifies product promotion with mobile update of Truth or Dare

July 7, 2015

Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.

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Yeti Coolers packs up sales with revamped mobile shopping experience

July 1, 2015

Yeti Coolers is seeing 66 percent of online sales stem from smartphones after redesigning its digital platform to enable seamless integration for users of its mobile and desktop sites.

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Creation of photo print products via apps attracting new customers to sharing services: study

March 17, 2015

A study from Suite 48 Analytics shows that going mobile is the best option for photograph-printing vendors in terms of sales.

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Diapers.com entices new customers with Lyft promotion

December 31, 2014

Diapers.com is aiming to entice parents of newborns to become paying customers of the brand’s baby care services by partnering with the Lyft mobile application to offer families a $50 credit towards their baby’s first ride home from a Manhattan hospital.

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Spiegel, Fair Indigo make social media posts shoppable via Shoppost

December 1, 2014

In a reflection of the growing social commerce trend, Spiegel, Fair Indigo and Harley-Davidson Military Sales are among the retailers taking advantage of new capabilities enabling Facebook, Twitter and Pinterest users to shop from in-stream posts.

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Red Cross launches app for blood donors with retail rewards

September 9, 2014

The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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Find Subscription Boxes takes its fast-growing industry mobile

August 7, 2014

The fast-growing world of subscription boxes is becoming more mobile-friendly with the launch of an application that will put key information about such product-delivery services in the palms of shoppers’ hands.

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Gap wagers on location-based ads, Instagram to drive summer foot traffic

May 13, 2014

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.

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