Software and technology

Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.

From companies developing tablet-specific strategies to the recent explosion of new tablet devices on the market, retailers will undoubtedly be affected.

Fandango claims that 50 percent of its movie fans are using its mobile ticketing after rolling out the program last year.

Domino’s Pizza is dipping its toes into augmented reality with a new campaign that brings its latest 555 pizza deal to life.

The Mall of America is rewarding Black Friday shoppers with an in-mall display that lets users snap QR codes to win prizes from the mall’s retailers.

Holiday travelers at Dallas/Fort Worth International Airport can take a picture of Microsoft Tags on signs around the terminal to receive special offers from nearby concessionaires such as Dunkin’ Donuts and Starbucks.

A Chili’s fundraising campaign for childhood cancer resulted in 291,000 QR code scans that appeared on coloring sheets and table tents created specifically for the effort.

Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys.

Starbucks is using QR codes in various in-store locations around the United States and in popular magazines to promote its new line of Fall coffee products.

Toys R Us is proving that it is a force to reckon with in the mobile space via a new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them.