Software and technology

Canadian health and beauty care products online retailer Well.ca is giving Toronto commuters a way to purchase many frequently used items by scanning a QR code with their smartphones.

Personal care brand Clinique UK recently placed mobile calls to action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store.

American designer Coach is placing QR codes on its mailers that not only promote its Kristin satchel, but direct shoppers to the company’s mobile site where they can buy it.

Mobile bar codes are increasingly gaining momentum and companies such as Toys R Us and Glamour are placing them on billboards and walls – providing consumers another way to shop their favorite products.

Unilever is letting consumers shop its Dove, Tresemme and Nexxus products via mobile bar codes featured on the company’s static ads in Glamour magazine.

Express is letting consumers shop its mobile site and offering them a discount via a mobile bar code implemented in the company’s static Glamour magazine ad.

Juicy Couture is one of the many advertisers within Glamour magazine that is bringing its static ad to life and letting consumers buy products through scannable mobile bar codes.

DSW is placing QR codes on its static magazine ads that lead consumers to the company’s commerce-enabled site where they can shop the latest looks.

L’Oreal and Glamour are introducing a new shopping experience within New York taxicabs that lets consumers view how-to videos featuring Yves Saint Laurent and Lancome beauty products and buy them on the spot.

Los Angeles-based restaurant Pink Pepper is using QR codes on its menus and business cards that lead to a mobile-optimized page where consumers can order takeout.