Software and technology

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Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout

July 17, 2014

Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.

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Goodwill exec: Borrowing retailers’ mobile ideas drives consumers to stores

July 16, 2014

NEW YORK – An executive from Goodwill at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that because the organization has so many retail outlets, it is borrowing retail concepts such as leveraging GPS to drive consumers into its stores.

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Sophist exec: More mobile opportunities for fundraising events

July 16, 2014

NEW YORK – An executive from Text-to-Pledge parent company Sophist at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that the range of mobile tools available for text-based donations has grown to the point that just about any event can be turned into a fundraiser.

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EBay, Gilt prioritize fashion-first wearable tech to push sales

July 2, 2014

EBay, Gilt and Airbnb are a few of the retailers showing their support of New York start-up Ringly’s smart ring by collaborating with the product’s mobile application.

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Walgreens pilots Google’s Project Tango for ubiquitous augmented reality experiences

June 27, 2014

Walgreens is piloting Google’s new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience.

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In-store app use 16.5x higher for beacon message recipients: report

June 17, 2014

Shoppers who received location-based beacon messages were 19 times more likely to interact with the advertised product than those who did not receive a beacon message, according to research from inMarket released Monday.

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Priceline acquires OpenTable as competition heats up for online engagement

June 16, 2014

Priceline’s $2.6 billion deal to acquire online restaurant reservation service OpenTable is the latest example of how Internet travel services are looking for a competitive advantage as mobile bookings continue to grow.

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Lowe’s strives for competitive advantage with life-size augmented reality experience

June 13, 2014

Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.

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Starbucks’ wireless chargers create smartphone-friendly atmosphere

June 13, 2014

Coffee house Starbucks is teaming with battery manufacturer Duracell’s Powermat to install wireless chargers in its stores to create a reliable resource for consumers.

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