Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.
Software and technology
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PALM DESERT, CA – A Sears Holdings executive at eTail West 2016 discussed how the retailer is foraying into sales of smart home devices by creating demand among homeowners unsure of how the products may benefit their lives.
Restaurant chain IHOP is attempting to drive in-store traffic by relying on geolocation technology to adapt its mobile site to reflect each user’s time zone, further ramping up interest in its new all-day breakfast offerings.
A mobile lender and a next-generation authentication platform are among the startups being funded by MasterCard and Silicon Valley Bank, pointing to the untapped potential in mobile for reimagining commerce and financial services.
Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.
Tokyo’s Frames Café is leveraging sheet-type beacons from Teijin Limited, which claims to offer the first surface-based authentication solution to support a multilingual ordering system.
In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
Groupon is fueling engagement with its iOS mobile application by incorporating 3D Touch to further highlight daily deals and offer more user interaction.
Mobiquity Networks is forecasting an uptick in location-based targeted offers this year, as evidenced by a significant beacon expansion within General Growth Properties’ shopping centers by the second quarter.
Digital coupon service Retale is innovating online shopping with a virtual reality application, in a response to the technology’s growth that attempts to drive sales by providing a fully immersive digital retail environment.