Shoe Carnival continues to ramp up in mobile commerce, most recently by investing in mobile visual search technology, enabling customers to point a smartphone at an item of interest and find it in the retailer’s inventory.
Software and technology
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RANCHO MIRAGE, CA – A RetailMeNot executive at the Mobile Shopping Summit 2015 praised the relative benefits of magnetic positioning technology over beacons for indoor location marketing strategies.
Land Rover recently leveraged Facebook’s new advertising endeavor during testing, enabling consumers to request price quotes on vehicles through an integrated mobile-optimized ad platform to provide a seamless omnichannel experience.
Amazon is leaping ahead in mobile commerce as one of the first retailers to support Apple’s universal links, a move that could drive in-application conversions and potentially siphon off sales from those not supporting the new capability.
NEW YORK – A PlaceIQ executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 advised retailers and marketers to leverage location-based targeting to drive sales and take advantage of mobile’s ability to act as a sensor for in-store traffic.
Pennsylvania and northeastern Ohio regional bank Dollar Bank is streamlining new customer onboarding via mobile to eliminate early abandon rates and ensure it is reaching consumers wherever they want to use the banking service.
Digital retailer eBags is implementing a shift in its strategy, which will focus on mobile-first technologies and innovations, an approach that coincides with the brand’s overall goal of introducing ingenuity wherever possible.
Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.
Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.
BOSTON – An executive from Beyond the Rack at eTail East 2015 believes that all retailers should introduce a mobile commerce application, but they need to put significant effort into it and not simply launch one for the sake of being mobile.