Lingerie brand Freya is leveraging augmented reality for an in-store promotion for Valentine’s Day giving customers a chance to win a trip for two to Paris.
Software and technology
Bed Bath & Beyond is letting consumers buy products straight from its print advertisements by scanning the mobile bar codes featured prominently on the static ad.
While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality.
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GNC is seeing some of its QR code campaigns result in more than a 40 percent redemption rate, showing how the channel can be effective for retailers when there is a high value attached in exchange for scanning.
Chase is placing QR codes on bank statements that aim to bolster downloads of its mobile application and educate consumers about the company’s mobile banking options.
CVS has launched a mobile gift card exchange in 7,400 stores that enables customers to sell unspent gift cards and receive a CVS gift card in exchange.
Coffee giant Starbucks is continuing to put QR codes in the center of its mobile strategy with a new effort that taps the technology to bolster awareness for its new Verismo products.
Target is continuing to rely heavily on QR codes for its upcoming holiday efforts via a new campaign that lets consumers scan the mobile bar codes to electronically send a gift card to friends and family.
Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes.