Following a successful pilot of iBeacon technology, Hudson’s Bay Co. will be rolling out the program to 50 Lord & Taylor stores in the United States and 90 Hudson’s Bay locations in Canada by the end of the month.
Software and technology
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Domino’s is allowing customers to easily track orders from the time they are taken to the point of delivery by integrating its Domino’s Tracker application with the Pebble smartwatch.
Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications.
Natural foods grocer New Seasons Market is updating and customizing its in-store checkout experience, a strategy that will include the rollout of iBeacons next year.
NEW YORK – Beacon executives at the ad:tech New York conference claimed that although the United States has been slower to roll out beacon technology compared to some countries, more brands and retailers will begin introducing the technology, with nearly five million beacons expected to be deployed over the next few years.
While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.
Approximately 1,000 street-level merchants who have the Perka mobile loyalty solution will receive a free beacon this week, enabling customers who opt into the program to automatically check in, get credit for their purchases and earn loyalty rewards.
European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.
The Montreal Canadiens, acknowledging the growing role that mobile plays on game day, are launching a mobile-entertainment platform for home games that includes access to game highlights and remote food and merchandise ordering in-stadium.
Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events.