Software and technology

  • No categories


Avis boosts rental sales with mobile-first connected car features

July 13, 2016

Avis Budget Group is retooling the car rental experience with a new feature in its mobile application enabling customers to upgrade a rental by swiping and use remote control features for their vehicle, showcasing the relevancy of connected car technology for travelers.

Share on FacebookShare on LinkedInShare on Twitter

Sephora accelerates AR, AI sales tactics with new products, features

July 7, 2016

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

Share on FacebookShare on LinkedInShare on Twitter

Bravelets pushes mobile ad optimization, turning impressions into conversions

July 5, 2016

Charity bracelet ecommerce retailer Bravelets recently saw a 48 percent decrease in customers abandoning its mobile platform to finalize purchases on desktop after streamlining the checkout process for smartphones.

Share on FacebookShare on LinkedInShare on Twitter

Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile

June 29, 2016

Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.

Share on FacebookShare on LinkedInShare on Twitter

Alleviating pain points is key in optimizing the customer experience: Citibank exec

June 23, 2016

NEW YORK – A Citibank executive at Forrester’s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix.

Share on FacebookShare on LinkedInShare on Twitter

Etsy discovers A/B testing is best used for buyers, not sellers

June 22, 2016

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.

Share on FacebookShare on LinkedInShare on Twitter

StubHub leaps into virtual reality-enabled commerce with new app feature

June 21, 2016

StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.

Share on FacebookShare on LinkedInShare on Twitter

Attract new customers with mobile sites rather than apps: Shinola exec

June 15, 2016

NEW YORK – A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.

Share on FacebookShare on LinkedInShare on Twitter

Sephora boosts in-store services with mobile booking capability

May 26, 2016

In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.

Share on FacebookShare on LinkedInShare on Twitter

Grubhub cooks up restaurant efficiency via in-house omnichannel platform

May 23, 2016

Grubhub is cementing its status as a mobile leader in the food and beverage industry by rolling out an in-restaurant technology tool – usable on any mobile, tablet or desktop device – that employees can leverage to manage menus, review finances and process orders.

Share on FacebookShare on LinkedInShare on Twitter