While businesses with physical locations continue to experiment with leverage beacons based on Bluetooth Low Energy technology to drive mobile engagement, some vendors are chatting up next-generation solutions already deployed in several markets that promise to address some of the earlier technology’s shortcomings.
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CheapTickets.com is leveraging the selfies obsession with the tradition of travel photos in a “Trelfies” contest that lets travelers submit memorable photos for a chance to win a vacation.
In a reflection of image recognition technology’s growing role in mobile shopping and mcommerce, augmented reality application Blippar and Chinese ecommerce company Alibaba recently revealed plans for next-generation solutions that promise to bring the real-world and digital experiences even closer together.
NEW YORK – An AutoTrader.com executive at the sixth annual Mobile Marketing Day conference revealed that the automotive site is piloting beacons at various dealerships to engage with car buyers.
The Apple Watch will play a role in driving lower-value tap-and-go mobile proximity payments in travel and transit, but its likelihood of becoming a mainstream platform for mobile commerce is debatable due to lack of scale, high price points and a perception among consumers that wearables are novelty products.
Made-to-order sandwich chain Subway Restaurants is wrapping up customer loyalty by urging guests to opt-in to Wi-Fi networks to receive free items and additional customized rewards, suggesting that Wi-Fi monetization is on the rise for food and beverage marketers.
Retale, a mobile platform that replicates print circulars, said a Retale Apple Watch app will make its debut in April, advancing mobile’s ability to help retailers more easily connect with customers and customers access more deals.
Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.
PALM DESERT, CA – Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services.
Regional grocer Niemann Foods is one of the first independent supermarkets to leverage iBeacons in storefronts to provide customers with personalized offers and new in-store services via its branded mobile application.