Software and technology

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Sports and entertainment venues flock to beacons for commerce opportunities

February 6, 2014

As beacon technology picks up speed for marketers, outdoor venues such as sports stadiums and theme parks are among the first to deploy the Bluetooth technology to deliver geolocated, personalized deals and messaging.

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Fluwel’s Tulpenland makes tulips exciting with iBeacon app

February 4, 2014

Dutch theme park Fluwel’s Tulpenland is leveraging iBeacons to help guide visitors through the park with relevant messaging.

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Meijer pours money into in-store Wi-Fi to bolster loyalty program

January 23, 2014

After hitting 650,000 downloads of its mobile loyalty application, Meijer is arming its stores with Wi-Fi to increase coupon redemptions and keep shoppers engaged for longer periods of time.

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Indochino measures mobile for bespoke suit sales

January 21, 2014

Indochino is taking its custom-tailored men’s suits from online to in-store with pop-up shops where tailors measure consumers and use mobile devices to send the order details to Shanghai for construction and fast turn-around.

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Mall of America puts in Wi-Fi to drive in-venue experiences

January 14, 2014

NEW YORK – A Mall of America executive at the NRF 103rd Annual Convention & Expo Sunday revealed that the 4.2 million-square-foot venue will roll out free Wi-Fi this year, signaling the growing role that showrooming plays in the consumer experience.

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Domino’s Pizza expands mobile ordering to car through Ford AppLink

January 9, 2014

Domino’s Pizza is teaming up with Ford to offer mobile ordering via the automaker’s SYNC AppLink starting mid-year.

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Apple Store’s iBeacon rollout lacks context needed for great experiences

December 10, 2013

While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.

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Sharper Image mobilizes catalog to drive product engagement, sales

November 14, 2013

Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog.

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HGTV Magazine, Fiat make static pages shoppable via watermarks

October 22, 2013

HGTV Magazine will be making its Fiat-sponsored “High/Low List” feature shoppable and shareable by adding a digital watermark to its November issue.

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Bobbi Brown rolls out first commerce-enabled augmented reality campaign

October 15, 2013

Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.

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