In a reflection of how mobile is driving the on-demand economy and disrupting traditional business models, Miller Lite is piloting the use of Promoted Tweets during football games to enable beer home deliveries.
Software and technology
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Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.
As buzz about beacons continues, small, local businesses are banding together and experimenting with the technology to leverage their collective power to provide greater value and reach.
Simon Malls and eBay have teamed up for a connected shopping mall experience that offers holiday consumers an interactive directory, personalized deals and point-to-point navigation on mobile devices in an effort to boost holiday sales.
With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.
United Airlines is offering consumers the option of using mileage redemption to pay for in-person purchases at Newark Liberty Airport’s Terminal C restaurants and stores.
Walmart is attracting tech-savvy consumers this holiday season by giving them an option of using image recognition technology when building their annual photo cards.
Marketing automation company Kahuna is introducing RevIQ to brands and marketers looking to implement a solution that combats mobile shopping cart abandonment by determining the right type of push notification to send to consumers.
Following a successful pilot of iBeacon technology, Hudson’s Bay Co. will be rolling out the program to 50 Lord & Taylor stores in the United States and 90 Hudson’s Bay locations in Canada by the end of the month.
Domino’s is allowing customers to easily track orders from the time they are taken to the point of delivery by integrating its Domino’s Tracker application with the Pebble smartwatch.