Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.
Software and technology
- No categories
BOSTON – An executive from Beyond the Rack at eTail East 2015 believes that all retailers should introduce a mobile commerce application, but they need to put significant effort into it and not simply launch one for the sake of being mobile.
BOSTON – An executive from The Limited at eTail East 2015 explained that the retailer is focused on mobile growth for the future, as the technology is in constant upheaval and requires significant effort to stay on top of the latest developments.
Toys R Us is tapping visual search company Slyce to enable consumers to take a picture of a receipt, catalog or newspaper coupon and generate a mobile-optimized version to store in the retailer’s application, driving cross-screen marketing and retargeting opportunities.
Peer-to-peer digital retailer eBay has recently acquired second-hand clothing application Twice to grow its eBay Valet service and mobile presence, gaining access to a new generation of sellers in an attempt to climb back up the retail ladder.
Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.
NEW YORK – Wyndham Worldwide executives at CXNYC 2015 said the hotel and resorts company is uncovering hidden pain points on its mobile properties with analytics tools designed to improve the customer experience.
Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.
Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.
Google’s Now on Tap feature, which makes mobile commerce more immediate by serving information within the app the consumer is using, gives brands incentive to provide compelling offers that users can download to their mobile wallets while helping Google to remain relevant amid competition in mobile search.