Sperry Top-Sider is triggering participation for an online campaign by plastering mobile bar codes on pieces of print collateral.
Software and technology
Frozen yogurt company Yogurtland is releasing its next Looney Tunes-inspired flavor in its summer series and letting consumers earn free yogurt via the company’s mobile application and QR codes.
Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.
Several merchants in China are testing a new technology leveraging short-range light and a smartphone’s camera to securely enable tap-and-go loyalty program rewards.
News America Marketing has launched an on-shelf retail program that uses near-field communication to deliver mobile coupons to consumers.
IKEA will be enhancing the shopping experience with new augmented reality features in its mobile application for the 2014 catalog.
Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy meeting planners.
Valpak is rolling out an augmented reality component to its mailing envelopes that will give consumers access to coupons and offers.
Office Depot is leveraging mobile with a limited-edition line of back-to-school supplies this year that gives consumers an incentive to not only use their mobile device in-store, but also download the retailer’s mobile application.
It has been almost a year since Apple’s initial launch of Passbook and only a few retailers have leveraged the technology to further their mobile commerce initiatives. There is no doubt loyalty will be a big influencer in mobile payment growth. However, by not harnessing Passbook, retailers are missing a big opportunity.