Software and technology

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Facebook evolves into go-to platform for social ticketing

May 4, 2016

With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook.

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How will recent mobile ticketing innovations affect transportation industries?

April 25, 2016

The flurry of mobile ticketing innovations seen by marketers in a slew of industries suggests transportation companies will also begin investing more heavily in these solutions, due to the sheer convenience and last-minute purchasing ability they offer.

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McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue

April 20, 2016

McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.

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Huffington Post, Vox, Bonnier drive native sales directly from content

April 20, 2016

AOL’s Huffington Post, Vox Media and Bonnier Corp are all streamlining native purchasing on mobile through a solution that provides a way for consumers to shop directly from publication content.

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ShopAdvisor buys Retailigence, merging mobile product discovery with in-store availability

April 19, 2016

In a reflection of how shoppers are using their smartphones to find in-stock merchandise, mobile shopping application ShopAdvisor has acquired Retailigence, which provides real-time product availability across 200,000 bricks-and-mortar stores.

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Fandango expands reach of mobile tickets with scanner-free, swipeable option

April 12, 2016

In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film.

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Bluefly modernizes digital experience with revamped mobile site and app

April 11, 2016

Online fashion retailer Bluefly has revamped its Web site and mobile application to better reflect its modern brand image through a streamlined interface, including push notifications and instant updates across platforms.

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World Kitchen cooks up mobile-first site pairing content and commerce

April 7, 2016

Kitchenware marketer World Kitchen saw a spike in traffic from millennials following a Web site refresh that values mobile-first experiences, relevant content and social media integration to drive sales.

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Sephora boosts augmented reality shopping with real-time facial recognition

April 1, 2016

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

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Century 21 streamlines mobile research globally with responsive update

March 29, 2016

Century 21 Real Estate is streamlining mobile research for homebuyers around the world with a newly responsive Web site that provides a more convenient experience for browsing properties.

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