Software and technology

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Fandango expands reach of mobile tickets with scanner-free, swipeable option

April 12, 2016

In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film.

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Bluefly modernizes digital experience with revamped mobile site and app

April 11, 2016

Online fashion retailer Bluefly has revamped its Web site and mobile application to better reflect its modern brand image through a streamlined interface, including push notifications and instant updates across platforms.

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World Kitchen cooks up mobile-first site pairing content and commerce

April 7, 2016

Kitchenware marketer World Kitchen saw a spike in traffic from millennials following a Web site refresh that values mobile-first experiences, relevant content and social media integration to drive sales.

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Sephora boosts augmented reality shopping with real-time facial recognition

April 1, 2016

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

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Century 21 streamlines mobile research globally with responsive update

March 29, 2016

Century 21 Real Estate is streamlining mobile research for homebuyers around the world with a newly responsive Web site that provides a more convenient experience for browsing properties.

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James Allen sees 466pc mobile sales increase with standalone site

March 9, 2016

Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.

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Cargo Cosmetics brings augmented reality product trial to mobile browsers

March 8, 2016

Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.

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How Sears is repositioning itself as a smart home tech hub

February 25, 2016

PALM DESERT, CA – A Sears Holdings executive at eTail West 2016 discussed how the retailer is foraying into sales of smart home devices by creating demand among homeowners unsure of how the products may benefit their lives.

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IHOP taps geolocation to heat up awareness for all-day breakfast

February 17, 2016

Restaurant chain IHOP is attempting to drive in-store traffic by relying on geolocation technology to adapt its mobile site to reflect each user’s time zone, further ramping up interest in its new all-day breakfast offerings.

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MasterCard supports mobile lending, password-free authentication startups for next-gen innovations

February 11, 2016

A mobile lender and a next-generation authentication platform are among the startups being funded by MasterCard and Silicon Valley Bank, pointing to the untapped potential in mobile for reimagining commerce and financial services.

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