Freya leverages augmented reality for in-store Valentine’s Day promotion
February 5, 2013Lingerie brand Freya is leveraging augmented reality for an in-store promotion for Valentine’s Day giving customers a chance to win a trip for two to Paris.
Software and technology
Bed Bath & Beyond taps QR codes to bolster product sales
January 28, 2013Bed Bath & Beyond is letting consumers buy products straight from its print advertisements by scanning the mobile bar codes featured prominently on the static ad.
Augmented reality augments shopping via print catalogs
January 2, 2013While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality.
Top 5 augmented reality mistakes – Mobile Marketer
December 20, 2012Mobile Marketer today – Top 5 augmented reality mistakes; IPad mini continues Apple’s dominance of mobile ad impressions.
GNC bridges in-store and online via QR codes
December 19, 2012GNC is seeing some of its QR code campaigns result in more than a 40 percent redemption rate, showing how the channel can be effective for retailers when there is a high value attached in exchange for scanning.
Chase drives app downloads via QR codes
December 13, 2012Chase is placing QR codes on bank statements that aim to bolster downloads of its mobile application and educate consumers about the company’s mobile banking options.
CVS rounds out mobile strategy with QR-code enabled gift card exchange
December 3, 2012CVS has launched a mobile gift card exchange in 7,400 stores that enables customers to sell unspent gift cards and receive a CVS gift card in exchange.
Starbucks flaunts Verismo products via QR code push
November 7, 2012Coffee giant Starbucks is continuing to put QR codes in the center of its mobile strategy with a new effort that taps the technology to bolster awareness for its new Verismo products.
Target makes QR codes key driver in holiday efforts
November 5, 2012Target is continuing to rely heavily on QR codes for its upcoming holiday efforts via a new campaign that lets consumers scan the mobile bar codes to electronically send a gift card to friends and family.
Kraft NFC pilot delivers 12 times the engagement level of QR codes
October 18, 2012Kraft recently piloted an NFC program at select grocery stores, with results showing significantly higher engagement levels compared to QR codes.
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