Sur La Table is hoping to convert its massive online and mobile traffic into actual sales through a new solution that helps users find the best product for their needs and makes product detail jargon more shopper friendly.
Software and technology
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With competition in the home automation market growing, Staples is stepping away from its Staples Connect platform while continuing to focus on building the Staples Easy System smart-ordering service.
Travelers Insurance is attempting to onboard more customers for a digital portal that provides control over billing and policy documents with a new application and optimized Web site that also allow mobile access to ID cards.
Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.
Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.
Booking.com is the latest brand to marry artificial intelligence with mobile, enabling its application users to receive instant booking access to a destination’s attractions and venues through a single QR code and offering personalized experiences based on previous travel preferences.
Avis Budget Group is retooling the car rental experience with a new feature in its mobile application enabling customers to upgrade a rental by swiping and use remote control features for their vehicle, showcasing the relevancy of connected car technology for travelers.
Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
Charity bracelet ecommerce retailer Bravelets recently saw a 48 percent decrease in customers abandoning its mobile platform to finalize purchases on desktop after streamlining the checkout process for smartphones.
Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.