With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.
Software and technology
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United Airlines is offering consumers the option of using mileage redemption to pay for in-person purchases at Newark Liberty Airport’s Terminal C restaurants and stores.
Walmart is attracting tech-savvy consumers this holiday season by giving them an option of using image recognition technology when building their annual photo cards.
Marketing automation company Kahuna is introducing RevIQ to brands and marketers looking to implement a solution that combats mobile shopping cart abandonment by determining the right type of push notification to send to consumers.
Following a successful pilot of iBeacon technology, Hudson’s Bay Co. will be rolling out the program to 50 Lord & Taylor stores in the United States and 90 Hudson’s Bay locations in Canada by the end of the month.
Domino’s is allowing customers to easily track orders from the time they are taken to the point of delivery by integrating its Domino’s Tracker application with the Pebble smartwatch.
Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications.
Natural foods grocer New Seasons Market is updating and customizing its in-store checkout experience, a strategy that will include the rollout of iBeacons next year.
NEW YORK – Beacon executives at the ad:tech New York conference claimed that although the United States has been slower to roll out beacon technology compared to some countries, more brands and retailers will begin introducing the technology, with nearly five million beacons expected to be deployed over the next few years.
While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.