Software and technology

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Do next-generation micro-location solutions address a market need?

April 6, 2015

While businesses with physical locations continue to experiment with leverage beacons based on Bluetooth Low Energy technology to drive mobile engagement, some vendors are chatting up next-generation solutions already deployed in several markets that promise to address some of the earlier technology’s shortcomings.

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CheapTickets.com taps travelers’ love of selfies in vacation contest

March 26, 2015

CheapTickets.com is leveraging the selfies obsession with the tradition of travel photos in a “Trelfies” contest that lets travelers submit memorable photos for a chance to win a vacation.

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Blippar, Alibaba narrow offline, online divide via advanced image recognition

March 23, 2015

In a reflection of image recognition technology’s growing role in mobile shopping and mcommerce, augmented reality application Blippar and Chinese ecommerce company Alibaba recently revealed plans for next-generation solutions that promise to bring the real-world and digital experiences even closer together.

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AutoTrader.com developing beacons to engage car buyers at dealers

March 13, 2015

NEW YORK – An AutoTrader.com executive at the sixth annual Mobile Marketing Day conference revealed that the automotive site is piloting beacons at various dealerships to engage with car buyers.

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Apple Watch may face uphill trek in driving mobile commerce

March 11, 2015

The Apple Watch will play a role in driving lower-value tap-and-go mobile proximity payments in travel and transit, but its likelihood of becoming a mainstream platform for mobile commerce is debatable due to lack of scale, high price points and a perception among consumers that wearables are novelty products.

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Subway wraps up consumer loyalty with location-based Wi-Fi rewards

March 6, 2015

Made-to-order sandwich chain Subway Restaurants is wrapping up customer loyalty by urging guests to opt-in to Wi-Fi networks to receive free items and additional customized rewards, suggesting that Wi-Fi monetization is on the rise for food and beverage marketers.

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Retale Apple Watch app marks start of new era in mobile commerce

March 6, 2015

Retale, a mobile platform that replicates print circulars, said a Retale Apple Watch app will make its debut in April, advancing mobile’s ability to help retailers more easily connect with customers and customers access more deals.

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Sephora shapes mobile personalization with tailored, step-by-step experience

March 5, 2015

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.

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Express, RetailMeNot execs: Beacons will take off following testing phase

February 20, 2015

PALM DESERT, CA – Executives from Express and RetailMeNot at eTail West 2015 predicted that, while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store Wi-Fi services.

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Niemann Foods fills shopping cart with iBeacons in all stores

February 5, 2015

Regional grocer Niemann Foods is one of the first independent supermarkets to leverage iBeacons in storefronts to provide customers with personalized offers and new in-store services via its branded mobile application.

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