Mobile basketball fans watching TV broadcasts of FIBA World Cup games on a big arena screen in Vilnius, Lithuania, will have the added convenience of being able to order and pay for food from their seats.
Software and technology
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Online designer-dress rental service Rent the Runway will open its first bricks-and-mortar location in New York next month, using iPad minis in the dressing room as technological advances are blurring the lines between online and offline commerce and laying the groundwork for the emergence of a whole new retail environment.
Fairytale Brownies has simplified the giving of gifts of its gourmet chocolate brownies by launching a mobile ordering platform.
Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.
Dozens of Kansas City retailers have joined the beacon bandwagon to deliver personalized targeted in-store communications and content to customers.
Dollar General completed the rollout of a new mobile coupons program that personalizes the shopping experience for customers by allowing them to fit a multitude of offers to their individual needs.
GameStop is attempting to fight back against Amazon and other online players by introducing real-time brand promotions, information, ratings and reviews to smartphone users directly in-aisle via beacons.
Regional and community banks are advancing their mobile capabilities with new features that are helping them catch up to – and sometimes leap past – their larger counterparts as they react to customers’ mobile lifestyles.
Fashion brand Red Chapter Clothing has integrated a new source for its point-of-sale platform on iPad for a flexible, a la carte system to flow alongside the business’s growth.
Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.