Software and technology

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Travelers mobilizes insurance ID cards, ramps up MyTravelers registrations

July 29, 2016

Travelers Insurance is attempting to onboard more customers for a digital portal that provides control over billing and policy documents with a new application and optimized Web site that also allow mobile access to ID cards.

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Hillshire Farms’ beacon campaign roasts purchase intent with 20x hike

July 28, 2016

Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.

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Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role

July 21, 2016

Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.

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Booking.com anticipates mobile users’ purchase intent with AI-driven experience

July 15, 2016

Booking.com is the latest brand to marry artificial intelligence with mobile, enabling its application users to receive instant booking access to a destination’s attractions and venues through a single QR code and offering personalized experiences based on previous travel preferences.

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Avis boosts rental sales with mobile-first connected car features

July 13, 2016

Avis Budget Group is retooling the car rental experience with a new feature in its mobile application enabling customers to upgrade a rental by swiping and use remote control features for their vehicle, showcasing the relevancy of connected car technology for travelers.

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Sephora accelerates AR, AI sales tactics with new products, features

July 7, 2016

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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Bravelets pushes mobile ad optimization, turning impressions into conversions

July 5, 2016

Charity bracelet ecommerce retailer Bravelets recently saw a 48 percent decrease in customers abandoning its mobile platform to finalize purchases on desktop after streamlining the checkout process for smartphones.

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Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile

June 29, 2016

Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.

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Alleviating pain points is key in optimizing the customer experience: Citibank exec

June 23, 2016

NEW YORK – A Citibank executive at Forrester’s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix.

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Etsy discovers A/B testing is best used for buyers, not sellers

June 22, 2016

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.

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