Software and technology

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Cargo Cosmetics brings augmented reality product trial to mobile browsers

March 8, 2016

Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.

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How Sears is repositioning itself as a smart home tech hub

February 25, 2016

PALM DESERT, CA – A Sears Holdings executive at eTail West 2016 discussed how the retailer is foraying into sales of smart home devices by creating demand among homeowners unsure of how the products may benefit their lives.

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IHOP taps geolocation to heat up awareness for all-day breakfast

February 17, 2016

Restaurant chain IHOP is attempting to drive in-store traffic by relying on geolocation technology to adapt its mobile site to reflect each user’s time zone, further ramping up interest in its new all-day breakfast offerings.

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MasterCard supports mobile lending, password-free authentication startups for next-gen innovations

February 11, 2016

A mobile lender and a next-generation authentication platform are among the startups being funded by MasterCard and Silicon Valley Bank, pointing to the untapped potential in mobile for reimagining commerce and financial services.

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Philadelphia 76ers shoots first with integrated ticketing experience on StubHub

February 9, 2016

Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.

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Frames Café taps paper-based beacons to streamline ordering

January 26, 2016

Tokyo’s Frames Café is leveraging sheet-type beacons from Teijin Limited, which claims to offer the first surface-based authentication solution to support a multilingual ordering system.

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Sephora’s Virtual Artist brings augmented reality to large beauty audience

January 22, 2016

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.

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Groupon aims for multidimensional app interaction with 3D Touch

January 15, 2016

Groupon is fueling engagement with its iOS mobile application by incorporating 3D Touch to further highlight daily deals and offer more user interaction.

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GGP shopping malls swing open doors for 2016 beacon deployment

January 11, 2016

Mobiquity Networks is forecasting an uptick in location-based targeted offers this year, as evidenced by a significant beacon expansion within General Growth Properties’ shopping centers by the second quarter.

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Retale steps into virtual reality showroom through commerce app

December 18, 2015

Digital coupon service Retale is innovating online shopping with a virtual reality application, in a response to the technology’s growth that attempts to drive sales by providing a fully immersive digital retail environment.

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