As beacon technology picks up speed for marketers, outdoor venues such as sports stadiums and theme parks are among the first to deploy the Bluetooth technology to deliver geolocated, personalized deals and messaging.
Software and technology
- No categories
Dutch theme park Fluwel’s Tulpenland is leveraging iBeacons to help guide visitors through the park with relevant messaging.
After hitting 650,000 downloads of its mobile loyalty application, Meijer is arming its stores with Wi-Fi to increase coupon redemptions and keep shoppers engaged for longer periods of time.
Indochino is taking its custom-tailored men’s suits from online to in-store with pop-up shops where tailors measure consumers and use mobile devices to send the order details to Shanghai for construction and fast turn-around.
NEW YORK – A Mall of America executive at the NRF 103rd Annual Convention & Expo Sunday revealed that the 4.2 million-square-foot venue will roll out free Wi-Fi this year, signaling the growing role that showrooming plays in the consumer experience.
Domino’s Pizza is teaming up with Ford to offer mobile ordering via the automaker’s SYNC AppLink starting mid-year.
While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.
Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog.
HGTV Magazine will be making its Fiat-sponsored “High/Low List” feature shoppable and shareable by adding a digital watermark to its November issue.
Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.