Software and technology

Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys.

Starbucks is using QR codes in various in-store locations around the United States and in popular magazines to promote its new line of Fall coffee products.

Toys R Us is proving that it is a force to reckon with in the mobile space via a new holiday mobile initiative that incorporates QR codes and lets consumers learn more about products before they buy them.

Restaurant chain Applebee’s Neighborhood Grill and Bar is using QR codes on tabletops as part of a multichannel campaign to promote its quick lunchtime service.

EBay has partnered with designer Jonathan Adler to let consumers shop its new storefront and interactive store windows via their mobile devices.

NEW YORK – A Papa John’s executive at the Mobile Shopping Fall conference said that QR codes are the best way to bridge digital to print, connecting consumers with interactive content within a static medium.

Feeling the pressure of needing to keep up with consumers’ expectations in the quickly evolving digital and mobile landscape, 20 retailers have teamed up to issue a list of ways that technology vendors can help.

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way.

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way.

Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.