Software and technology

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Shoe Carnival finds mobile visual search is right size for footwear

October 26, 2015

Shoe Carnival continues to ramp up in mobile commerce, most recently by investing in mobile visual search technology, enabling customers to point a smartphone at an item of interest and find it in the retailer’s inventory.

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Why magnetic positioning could be bigger than beacons: RetailMeNot exec

October 16, 2015

RANCHO MIRAGE, CA – A RetailMeNot executive at the Mobile Shopping Summit 2015 praised the relative benefits of magnetic positioning technology over beacons for indoor location marketing strategies.

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Land Rover tests Facebook lead ads to streamline inquiries

October 12, 2015

Land Rover recently leveraged Facebook’s new advertising endeavor during testing, enabling consumers to request price quotes on vehicles through an integrated mobile-optimized ad platform to provide a seamless omnichannel experience.

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Amazon gains mcommerce advantage as early supporter of universal links

October 2, 2015

Amazon is leaping ahead in mobile commerce as one of the first retailers to support Apple’s universal links, a move that could drive in-application conversions and potentially siphon off sales from those not supporting the new capability.

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Location-based targeting sheds light on store traffic and boosts sales: PlaceIQ exec

September 29, 2015

NEW YORK – A PlaceIQ executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 advised retailers and marketers to leverage location-based targeting to drive sales and take advantage of mobile’s ability to act as a sensor for in-store traffic.

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Dollar Bank optimizes mobile onboarding via GPS and imaging

September 15, 2015

Pennsylvania and northeastern Ohio regional bank Dollar Bank is streamlining new customer onboarding via mobile to eliminate early abandon rates and ensure it is reaching consumers wherever they want to use the banking service.

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EBags adopts mobile-first strategy with innovation lab to drive growth

September 8, 2015

Digital retailer eBags is implementing a shift in its strategy, which will focus on mobile-first technologies and innovations, an approach that coincides with the brand’s overall goal of introducing ingenuity wherever possible.

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Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

August 25, 2015

Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

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Niemann Foods’ beacon rollout sees 20pc shopper engagement growth

August 19, 2015

Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.

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Beyond the Rack exec: If you build it, they will download it

August 14, 2015

BOSTON – An executive from Beyond the Rack at eTail East 2015 believes that all retailers should introduce a mobile commerce application, but they need to put significant effort into it and not simply launch one for the sake of being mobile.

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