Approximately 1,000 street-level merchants who have the Perka mobile loyalty solution will receive a free beacon this week, enabling customers who opt into the program to automatically check in, get credit for their purchases and earn loyalty rewards.
Software and technology
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European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.
The Montreal Canadiens, acknowledging the growing role that mobile plays on game day, are launching a mobile-entertainment platform for home games that includes access to game highlights and remote food and merchandise ordering in-stadium.
Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events.
Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8′s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow.
NEW YORK – Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an “always on” approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores, according to DigitasLBi at the Mobile Marketing Summit: Holiday Focus 2014.
Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.
Canadian restaurant chain La Cage aux Sports Bar and Restaurant is increasing customers’ satisfaction by allowing orders to be received instantly as well as food and drinks to be delivered faster, using Motorola’s mobile order-taking technology.