Software and technology

Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.

Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program.

Footwear brand Converse is partnering with retailer Journeys on an in-store mobile bar code campaign that lets users shop the company’s famous line of Chuck Taylor shoes.

NEW YORK – A Best Buy executive at Aberdeen Group’s Retail and Consumer Markets Summit said that cloud computing is changing the ways that companies are approaching service-oriented architectures by combining all channels into one place.

It is no wonder that QR codes are changing the way consumers shop via their mobile devices and companies such as L’Oreal and Coach are continually looking at ways to incorporate the technology to help drive sales.

While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.

While consumers love augmented reality because of its futuristic promise to break down barriers between the physical and digital world, the technology has seen only limited use. Google can change all of that with its plans to introduce AR glasses.

Adidas’ Rockport.com recently ran a live promotion in New York that used mobile bar codes to let consumers buy shoes via their handsets.

SAN FRANCISCO – L’Oreal saw a 7 percent overall purchase conversion rate when it ran a mobile bar code campaign in New York taxis that specifically targeted fashionistas during Fashion Week.

International food manufacturer Danone’s baby nutrition Asia division is testing NFC technology in Singapore to educate moms on parenting resources.