Software and technology

  • No categories


Frames Café taps paper-based beacons to streamline ordering

January 26, 2016

Tokyo’s Frames Café is leveraging sheet-type beacons from Teijin Limited, which claims to offer the first surface-based authentication solution to support a multilingual ordering system.

Share on FacebookShare on LinkedInShare on Twitter

Sephora’s Virtual Artist brings augmented reality to large beauty audience

January 22, 2016

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.

Share on FacebookShare on LinkedInShare on Twitter

Groupon aims for multidimensional app interaction with 3D Touch

January 15, 2016

Groupon is fueling engagement with its iOS mobile application by incorporating 3D Touch to further highlight daily deals and offer more user interaction.

Share on FacebookShare on LinkedInShare on Twitter

GGP shopping malls swing open doors for 2016 beacon deployment

January 11, 2016

Mobiquity Networks is forecasting an uptick in location-based targeted offers this year, as evidenced by a significant beacon expansion within General Growth Properties’ shopping centers by the second quarter.

Share on FacebookShare on LinkedInShare on Twitter

Retale steps into virtual reality showroom through commerce app

December 18, 2015

Digital coupon service Retale is innovating online shopping with a virtual reality application, in a response to the technology’s growth that attempts to drive sales by providing a fully immersive digital retail environment.

Share on FacebookShare on LinkedInShare on Twitter

Rouse malls highlight path for beacon expansion and targeted offers

December 4, 2015

In a reflection of malls’ increasing desire to implement targeted mobile offer solutions, Mobiquity Networks is partnering with Rouse Properties to power beacon deployments at all of its regional shopping centers.

Share on FacebookShare on LinkedInShare on Twitter

TouchTunes targets local patrons with deals through beacons

November 19, 2015

Juke box application TouchTunes is drawing in users to local bars through beacon-powered push notifications, offering deal incentives for free credits to play music.

Share on FacebookShare on LinkedInShare on Twitter

Shopular taps beacons to deliver personalized offers in shopping malls

November 18, 2015

Shopular is integrating beacon technology into its application to deliver personalized, contextually relevant offers to users while they are shopping in more than 320 malls.

Share on FacebookShare on LinkedInShare on Twitter

Shoe Carnival finds mobile visual search is right size for footwear

October 26, 2015

Shoe Carnival continues to ramp up in mobile commerce, most recently by investing in mobile visual search technology, enabling customers to point a smartphone at an item of interest and find it in the retailer’s inventory.

Share on FacebookShare on LinkedInShare on Twitter

Why magnetic positioning could be bigger than beacons: RetailMeNot exec

October 16, 2015

RANCHO MIRAGE, CA – A RetailMeNot executive at the Mobile Shopping Summit 2015 praised the relative benefits of magnetic positioning technology over beacons for indoor location marketing strategies.

Share on FacebookShare on LinkedInShare on Twitter