NEW YORK – A Citibank executive at Forrester’s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix.
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NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.
StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.
NEW YORK – A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.
In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.
Grubhub is cementing its status as a mobile leader in the food and beverage industry by rolling out an in-restaurant technology tool – usable on any mobile, tablet or desktop device – that employees can leverage to manage menus, review finances and process orders.
The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.
With research showing that millennial and Gen X consumers consider banks’ applications when deciding where to do business, Citibank astutely launched a beacon pilot. Watch this video for the full analysis.
Travel search engine Kayak has launched voice-enabled travel search on Amazon Alexa, underscoring the interest in the platform and the potential for natural language processing to support research for products and services.
A group of small merchants in New Jersey is leveraging beacons and a mobile application to deliver relevant offers to customers at nearby businesses, driving cross-selling opportunities.