Software and technology

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Dixons Carphone implements mobile chat to encourage informed purchases

January 26, 2015

Dixons Carphone, a European electronics retailer, has launched TouchCommerce’s TouchChat engagement solution to ensure online support for customers while in their journey to make a purchase.

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Webster Bank ramps up mobile banking app security with Touch ID

January 22, 2015

Webster Bank is one of the first United States-based banks to leverage Apple’s Touch ID feature into its mobile banking application as it aims to drive user adoption with streamlined security features, proving that the appeal of fingerprint identification is growing.

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McDonald’s borrows from Starbucks playbook with in-store wireless charging

January 12, 2015

In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.

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Total Gym Fitness sees 5x engagement with mobile guides

January 8, 2015

After implementing mobile chat and guide functions, Total Gym Fitness has found that its mobile customers are five times more likely to engage with mobile guides on the smartphone in the early website navigation phase.

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HealthWarehouse.com Web relaunch aims at mobile prescription buyers

January 8, 2015

HealthWarehouse.com, a nationally accredited online pharmacy, is reaching out to buyers of out-of-pocket prescriptions on mobile with a newly launched Web site that features responsive design.

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John Frieda triggers mobile experience with sound waves in mass merchant

December 15, 2014

John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations.

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Amazon’s Surprise! app points to growing role for mobile gifts cards

December 12, 2014

Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.

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Miller Lite taps mobile to horn in on beer home deliveries

December 9, 2014

In a reflection of how mobile is driving the on-demand economy and disrupting traditional business models, Miller Lite is piloting the use of Promoted Tweets during football games to enable beer home deliveries.

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Starbucks brews iBeacon strategy to support premium coffee play

December 8, 2014

Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.

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Local businesses join beacon coalitions for mobile presence

December 4, 2014

As buzz about beacons continues, small, local businesses are banding together and experimenting with the technology to leverage their collective power to provide greater value and reach.

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