Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog.
Software and technology
HGTV Magazine will be making its Fiat-sponsored “High/Low List” feature shoppable and shareable by adding a digital watermark to its November issue.
Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.
Victoria’s Secret is one of a few different retailers this holiday season that is incorporating augmented reality into its own branded application for both driving sales and engagement.
Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.
NEW YORK – A Macy’s executive at the Mobile Marketing Association’s SM2 conference revealed that the retailer is using a new image recognition technology this year as an alternative to QR codes.
American Express is mobilizing its Passion Project campaign via QR codes in the October issue of Food and Wine and Travel+Leisure Magazines.
Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.
AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature.
PHILADELPHIA – A JetBlue executive at eTail East spoke about several new ways that the airline is leveraging mobile, including in-flight Wi-Fi, tablets and some opportunities with wearable technology and augmented reality.