Software and technology

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HotelTonight adds forecasting features to capitalize on impulse bookings

April 17, 2014

HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.

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LevelUp cuts fees again but goal of total elimination remains elusive

April 16, 2014

LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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1800Flowers delivers on the value of sentiment via crowdsourcing

April 8, 2014

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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Fundraising campaign puts beacons inside 275 eggs across New York

April 1, 2014

A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.

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Golden State Warriors enhance game day with beacon technology

March 25, 2014

National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.

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Somo exec: IBeacon messaging friction reduced, presenting opportunities and challenges

March 14, 2014

NEW YORK – A Somo executive at the fifth annual Mobile Marketing Day conference said that Apple’s iOS 7 update is good news for marketers just now beginning to leverage iBeacons, but could squash future efforts at owning the experience.

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Tarrytown Pharmacy embraces beacons to personalize shopping

February 21, 2014

Health Mart’s Tarrytown Pharmacy has rolled out beacon technology throughout its store to provide a more personalized interaction with shoppers as they browse shelves.

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Cheesecake Factory turns down in-restaurant tablets

February 18, 2014

As fast casual chains including Applebee’s and Chili’s are rolling out tablets to improve customer service and mobile ordering, Cheesecake Factory is one restaurant that will not be following suit.

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Alex and Ani scales iBeacon to aid in product education

February 14, 2014

Alex and Ani is rolling out mobile beacons in 40 of its retail stores to help consumers better understand the brand’s line of jewelry products.

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