A mobile lender and a next-generation authentication platform are among the startups being funded by MasterCard and Silicon Valley Bank, pointing to the untapped potential in mobile for reimagining commerce and financial services.
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Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.
Tokyo’s Frames Café is leveraging sheet-type beacons from Teijin Limited, which claims to offer the first surface-based authentication solution to support a multilingual ordering system.
In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
Groupon is fueling engagement with its iOS mobile application by incorporating 3D Touch to further highlight daily deals and offer more user interaction.
Mobiquity Networks is forecasting an uptick in location-based targeted offers this year, as evidenced by a significant beacon expansion within General Growth Properties’ shopping centers by the second quarter.
Digital coupon service Retale is innovating online shopping with a virtual reality application, in a response to the technology’s growth that attempts to drive sales by providing a fully immersive digital retail environment.
In a reflection of malls’ increasing desire to implement targeted mobile offer solutions, Mobiquity Networks is partnering with Rouse Properties to power beacon deployments at all of its regional shopping centers.
Juke box application TouchTunes is drawing in users to local bars through beacon-powered push notifications, offering deal incentives for free credits to play music.
Shopular is integrating beacon technology into its application to deliver personalized, contextually relevant offers to users while they are shopping in more than 320 malls.