Paul Mitchell is enabling beauty enthusiasts to test out different hair colors by uploading a photo of themselves into the YouCam Makeup application, showcasing how beauty brands can drive product sales with virtual technology.
Software and technology
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BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
BOSTON – An executive from CVS at eTail East 2016 stressed the importance of evaluating and alleviating customer problems, reaching customers where they are and focusing on innovation to create a useful omnichannel experience through mobile and digital.
Sur La Table is hoping to convert its massive online and mobile traffic into actual sales through a new solution that helps users find the best product for their needs and makes product detail jargon more shopper friendly.
With competition in the home automation market growing, Staples is stepping away from its Staples Connect platform while continuing to focus on building the Staples Easy System smart-ordering service.
Travelers Insurance is attempting to onboard more customers for a digital portal that provides control over billing and policy documents with a new application and optimized Web site that also allow mobile access to ID cards.
Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.
Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.
Booking.com is the latest brand to marry artificial intelligence with mobile, enabling its application users to receive instant booking access to a destination’s attractions and venues through a single QR code and offering personalized experiences based on previous travel preferences.
Avis Budget Group is retooling the car rental experience with a new feature in its mobile application enabling customers to upgrade a rental by swiping and use remote control features for their vehicle, showcasing the relevancy of connected car technology for travelers.