New York magazine, Crumbs Bake Shop debut QR codes with incentivized campaign
April 9, 2013New York magazine has teamed up with Crumbs Bake Shop on a campaign that rewards consumers for scanning mobile bar codes on static pages.
Software and technology
Costco packs digital watermarks into pages to drive mcommerce, engagement
April 4, 2013Costco has mobile-enabled more than 50 pieces of content in its monthly magazine to bring static pages to life.
KFC flaunts new product, drives sweepstake entries via QR code implementation
April 2, 2013KFC is mobilizing a new children’s meal option via QR codes that provides easy access to product information and a way to enter a sweepstakes.
Chuck E. Cheese drives foot traffic to locations with interactive augmented reality app
March 27, 2013Chuck E. Cheese has rolled out an augmented reality mobile application to drive traffic to its locations and interact with consumers in a new, innovative way.
Adspace Digital Mall Network implements NFC to bolster consumer interaction
March 13, 2013Adspace Digital Mall Network has teamed up with Blue Bite to install near field communication technology into 140 malls and interact with shoppers in a new way.
Redbook revamps magazine to make featured products shoppable via mobile
March 7, 2013Redbook is revamping its print magazine to focus more on offering affordable shopping ideas for readers, with many items shoppable via a consumer’s mobile device.
Lumber Liquidators bets big on mobile with catalog efforts
February 7, 2013Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.
Duane Reade tries in-store mobile gaming to drive foot traffic
February 6, 2013Walgreens-owned Duane Reade is building up its mobile and social presence by partnering with Google’s augmented reality application Ingress on an initiative that marries the physical and virtual worlds.
Freya leverages augmented reality for in-store Valentine’s Day promotion
February 5, 2013Lingerie brand Freya is leveraging augmented reality for an in-store promotion for Valentine’s Day giving customers a chance to win a trip for two to Paris.
Bed Bath & Beyond taps QR codes to bolster product sales
January 28, 2013Bed Bath & Beyond is letting consumers buy products straight from its print advertisements by scanning the mobile bar codes featured prominently on the static ad.
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