PALM SPRINGS, CA – A Target executive at the Mobile Shopping Summit 2016 walked through how it is able to create magical moments on mobile that keep the focus on helping its customer by emphasizing on the little things, keeping it simple and testing every detail.
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Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement.
Thanks to a mobile sweepstakes held in partnership with Sony, Taco Bell customers who purchase a Big Box meal will become eligible to win a PlayStation virtual reality headset by texting in a code found on the packaging.
Warehouse club chain BJ’s is bringing significant upgrades to its mobile and desktop sites, such as easier membership signup options and improved navigation capabilities, to enhance its omnichannel experience.
In the wake of the wildly popular Pokémon Go application, retailers are brainstorming ways to integrate augmented reality features into their bricks-and-mortar stores to draw in millennial shoppers and add interactivity to shopping experiences – a feat that could be accomplished with the right partnerships.
Cosmetics and salon chain Ulta Beauty is one of the first retailers to take advantage of Spotlight search for its iPhone application, enabling users to easily find recently viewed items by swiping on the screen.
Chase is making it easier for shoppers to find and finance a vehicle anywhere and at any time by creating a mobile-optimized online hub that allows users to search for available cars and get the tools required to finance.
Paul Mitchell is enabling beauty enthusiasts to test out different hair colors by uploading a photo of themselves into the YouCam Makeup application, showcasing how beauty brands can drive product sales with virtual technology.
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
BOSTON – An executive from CVS at eTail East 2016 stressed the importance of evaluating and alleviating customer problems, reaching customers where they are and focusing on innovation to create a useful omnichannel experience through mobile and digital.