Cosmetics retailer L’Occitane en Provence has updated its mobile application to let consumers point their smartphone to the company’s catalog and get additional content about products and add them to a shopping list.
Software and technology
Fast food chain Burger King is leveraging QR codes on its packaging to enable users to play a soccer-themed game on their mobile devices and enter for a chance to win tickets to a match in Barcelona.
New York magazine has teamed up with Crumbs Bake Shop on a campaign that rewards consumers for scanning mobile bar codes on static pages.
Costco has mobile-enabled more than 50 pieces of content in its monthly magazine to bring static pages to life.
KFC is mobilizing a new children’s meal option via QR codes that provides easy access to product information and a way to enter a sweepstakes.
Chuck E. Cheese has rolled out an augmented reality mobile application to drive traffic to its locations and interact with consumers in a new, innovative way.
Adspace Digital Mall Network has teamed up with Blue Bite to install near field communication technology into 140 malls and interact with shoppers in a new way.
Redbook is revamping its print magazine to focus more on offering affordable shopping ideas for readers, with many items shoppable via a consumer’s mobile device.
Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.
Walgreens-owned Duane Reade is building up its mobile and social presence by partnering with Google’s augmented reality application Ingress on an initiative that marries the physical and virtual worlds.