Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.
Software and technology
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Booking.com is the latest brand to marry artificial intelligence with mobile, enabling its application users to receive instant booking access to a destination’s attractions and venues through a single QR code and offering personalized experiences based on previous travel preferences.
Avis Budget Group is retooling the car rental experience with a new feature in its mobile application enabling customers to upgrade a rental by swiping and use remote control features for their vehicle, showcasing the relevancy of connected car technology for travelers.
Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
Charity bracelet ecommerce retailer Bravelets recently saw a 48 percent decrease in customers abandoning its mobile platform to finalize purchases on desktop after streamlining the checkout process for smartphones.
Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.
NEW YORK – A Citibank executive at Forrester’s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix.
NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.
StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.
NEW YORK – A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.