Software and technology

  • No categories


Elle magazine drives sales through beacons and RetailMeNot, ShopAdvisor partnership

August 25, 2015

Women’s fashion media brand Elle magazine is the first publication to introduce partnerships with beacon and geo-fencing technology, allowing readers to shop its editions.

Share on FacebookShare on LinkedInShare on Twitter

Niemann Foods’ beacon rollout sees 20pc shopper engagement growth

August 19, 2015

Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.

Share on FacebookShare on LinkedInShare on Twitter

Beyond the Rack exec: If you build it, they will download it

August 14, 2015

BOSTON – An executive from Beyond the Rack at eTail East 2015 believes that all retailers should introduce a mobile commerce application, but they need to put significant effort into it and not simply launch one for the sake of being mobile.

Share on FacebookShare on LinkedInShare on Twitter

The Limited shifts majority of technology focus to mobile

August 13, 2015

BOSTON – An executive from The Limited at eTail East 2015 explained that the retailer is focused on mobile growth for the future, as the technology is in constant upheaval and requires significant effort to stay on top of the latest developments.

Share on FacebookShare on LinkedInShare on Twitter

Toys R Us integrates app, print coupons and loyalty for new omnichannel experience

August 5, 2015

Toys R Us is tapping visual search company Slyce to enable consumers to take a picture of a receipt, catalog or newspaper coupon and generate a mobile-optimized version to store in the retailer’s application, driving cross-screen marketing and retargeting opportunities.

Share on FacebookShare on LinkedInShare on Twitter

EBay acquires mobile app Twice to attract more sellers

July 22, 2015

Peer-to-peer digital retailer eBay has recently acquired second-hand clothing application Twice to grow its eBay Valet service and mobile presence, gaining access to a new generation of sellers in an attempt to climb back up the retail ladder.

Share on FacebookShare on LinkedInShare on Twitter

Home Depot’s visual search beta highlights technology’s appeal beyond apparel

June 25, 2015

Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.

Share on FacebookShare on LinkedInShare on Twitter

Wyndham streamlines experience for guests on mobile via analytics

June 17, 2015

NEW YORK – Wyndham Worldwide executives at CXNYC 2015 said the hotel and resorts company is uncovering hidden pain points on its mobile properties with analytics tools designed to improve the customer experience.

Share on FacebookShare on LinkedInShare on Twitter

Magnum kicks off summer with beacon-enabled deals for Tesco shoppers

June 15, 2015

Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.

Share on FacebookShare on LinkedInShare on Twitter

Walgreens prescribes telehealth expansion to additional platforms, geographies

June 11, 2015

Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.

Share on FacebookShare on LinkedInShare on Twitter