Software and technology

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EBay acquires mobile app Twice to attract more sellers

July 22, 2015

Peer-to-peer digital retailer eBay has recently acquired second-hand clothing application Twice to grow its eBay Valet service and mobile presence, gaining access to a new generation of sellers in an attempt to climb back up the retail ladder.

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Home Depot’s visual search beta highlights technology’s appeal beyond apparel

June 25, 2015

Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.

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Wyndham streamlines experience for guests on mobile via analytics

June 17, 2015

NEW YORK – Wyndham Worldwide executives at CXNYC 2015 said the hotel and resorts company is uncovering hidden pain points on its mobile properties with analytics tools designed to improve the customer experience.

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Magnum kicks off summer with beacon-enabled deals for Tesco shoppers

June 15, 2015

Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.

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Walgreens prescribes telehealth expansion to additional platforms, geographies

June 11, 2015

Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.

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Google Now on Tap pressures brands to make offers more compelling

June 2, 2015

Google’s Now on Tap feature, which makes mobile commerce more immediate by serving information within the app the consumer is using, gives brands incentive to provide compelling offers that users can download to their mobile wallets while helping Google to remain relevant amid competition in mobile search.

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Carrefour’s 400pc mobile app engagement jump proves beacons’ supermarket potency

May 26, 2015

Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology’s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting.

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Boston local merchants drive foot traffic with beacon-enabled Howler app

April 21, 2015

In Boston, 150 local merchants including Grindr, Patty Chen’s Dumpling House and Sofa Cafe are delivering offers to passersby via beacon technology and the Howler mobile application, driving 52 percent of recipients into a venue.

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Discover boosts security with mobile-enabled account-freezing tool

April 16, 2015

Discover takes mobile management for credit cards to a new level with Freeze It, a tool enabling cardholders to instantly stop purchases on their account from their smartphone when a card is misplaced and just as easily reinstate purchasing once it is found.

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Shopkick expands beacon in-store marketing with white label solution

April 8, 2015

With the presence of in-store beacons continuing to grow, shopping application shopkick is bringing its mobile engagement platform built around the technology to retailers as a white label solution for the first time via a new partnership with ShopperTrak.

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