The flurry of mobile ticketing innovations seen by marketers in a slew of industries suggests transportation companies will also begin investing more heavily in these solutions, due to the sheer convenience and last-minute purchasing ability they offer.
Software and technology
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McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.
AOL’s Huffington Post, Vox Media and Bonnier Corp are all streamlining native purchasing on mobile through a solution that provides a way for consumers to shop directly from publication content.
In a reflection of how shoppers are using their smartphones to find in-stock merchandise, mobile shopping application ShopAdvisor has acquired Retailigence, which provides real-time product availability across 200,000 bricks-and-mortar stores.
In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film.
Online fashion retailer Bluefly has revamped its Web site and mobile application to better reflect its modern brand image through a streamlined interface, including push notifications and instant updates across platforms.
Kitchenware marketer World Kitchen saw a spike in traffic from millennials following a Web site refresh that values mobile-first experiences, relevant content and social media integration to drive sales.
Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
Century 21 Real Estate is streamlining mobile research for homebuyers around the world with a newly responsive Web site that provides a more convenient experience for browsing properties.
Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.