The University of Notre Dame is testing indoor mobile mapping technology that can be used to provide real-time updates on parking lot availability while helping the university to build deeper student connections.
Software and technology
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Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8′s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow.
NEW YORK – Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an “always on” approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores, according to DigitasLBi at the Mobile Marketing Summit: Holiday Focus 2014.
Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.
Canadian restaurant chain La Cage aux Sports Bar and Restaurant is increasing customers’ satisfaction by allowing orders to be received instantly as well as food and drinks to be delivered faster, using Motorola’s mobile order-taking technology.
Mobile basketball fans watching TV broadcasts of FIBA World Cup games on a big arena screen in Vilnius, Lithuania, will have the added convenience of being able to order and pay for food from their seats.
Online designer-dress rental service Rent the Runway will open its first bricks-and-mortar location in New York next month, using iPad minis in the dressing room as technological advances are blurring the lines between online and offline commerce and laying the groundwork for the emergence of a whole new retail environment.
Fairytale Brownies has simplified the giving of gifts of its gourmet chocolate brownies by launching a mobile ordering platform.