Software and technology

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Getting phygital drives engagement, says DigitasLBi exec

September 11, 2014

NEW YORK – Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an “always on” approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores, according to DigitasLBi at the Mobile Marketing Summit: Holiday Focus 2014.

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Sony streamlines TV commerce via mobile

September 8, 2014

Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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State Farm claims app adds object recognition for simple submission

August 29, 2014

Auto insurance company State Farm’s Pocket Agent mobile application now has object recognition technology, allowing users to take photos rather than keying in information, such as the make and model of the vehicles involved in a claim.

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La Cage boosts customer satisfaction via mobile order-taking technology

August 29, 2014

Canadian restaurant chain La Cage aux Sports Bar and Restaurant is increasing customers’ satisfaction by allowing orders to be received instantly as well as food and drinks to be delivered faster, using Motorola’s mobile order-taking technology.

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Mobile food ordering, payment put bounce into FIBA World Cup broadcast

August 25, 2014

Mobile basketball fans watching TV broadcasts of FIBA World Cup games on a big arena screen in Vilnius, Lithuania, will have the added convenience of being able to order and pay for food from their seats.

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Rent the Runway will use iPad minis to fuse ecommerce and in-store experiences

August 20, 2014

Online designer-dress rental service Rent the Runway will open its first bricks-and-mortar location in New York next month, using iPad minis in the dressing room as technological advances are blurring the lines between online and offline commerce and laying the groundwork for the emergence of a whole new retail environment.

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Fairytale Brownies bakes convenience into mobile ordering site

August 8, 2014

Fairytale Brownies has simplified the giving of gifts of its gourmet chocolate brownies by launching a mobile ordering platform.

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Simon expands iBeacon program to outfit more smart malls

August 6, 2014

Mall owner and manager Simon is expanding its use of Bluetooth-enabled iBeacon technology to create 200-plus retail destinations in the United States and help bricks-and-mortar retailers evolve the shopping experience.

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Kansas City merchants leverage beacons for easier in-store customer engagement

August 4, 2014

Dozens of Kansas City retailers have joined the beacon bandwagon to deliver personalized targeted in-store communications and content to customers.

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