Webster Bank is one of the first United States-based banks to leverage Apple’s Touch ID feature into its mobile banking application as it aims to drive user adoption with streamlined security features, proving that the appeal of fingerprint identification is growing.
Software and technology
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In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.
After implementing mobile chat and guide functions, Total Gym Fitness has found that its mobile customers are five times more likely to engage with mobile guides on the smartphone in the early website navigation phase.
HealthWarehouse.com, a nationally accredited online pharmacy, is reaching out to buyers of out-of-pocket prescriptions on mobile with a newly launched Web site that features responsive design.
John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations.
Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.
In a reflection of how mobile is driving the on-demand economy and disrupting traditional business models, Miller Lite is piloting the use of Promoted Tweets during football games to enable beer home deliveries.
Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.
As buzz about beacons continues, small, local businesses are banding together and experimenting with the technology to leverage their collective power to provide greater value and reach.
Simon Malls and eBay have teamed up for a connected shopping mall experience that offers holiday consumers an interactive directory, personalized deals and point-to-point navigation on mobile devices in an effort to boost holiday sales.