Software and technology

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John Frieda triggers mobile experience with sound waves in mass merchant

December 15, 2014

John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations.

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Amazon’s Surprise! app points to growing role for mobile gifts cards

December 12, 2014

Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.

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Miller Lite taps mobile to horn in on beer home deliveries

December 9, 2014

In a reflection of how mobile is driving the on-demand economy and disrupting traditional business models, Miller Lite is piloting the use of Promoted Tweets during football games to enable beer home deliveries.

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Starbucks brews iBeacon strategy to support premium coffee play

December 8, 2014

Starbucks’ plan to begin using Apple’s iBeacons in its premium coffee stores next year blends the coffee retailer’s leveraging of mobile with its emphasis on upscale lines of java, although it must tread carefully in the technology space to avoid alienating customers.

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Local businesses join beacon coalitions for mobile presence

December 4, 2014

As buzz about beacons continues, small, local businesses are banding together and experimenting with the technology to leverage their collective power to provide greater value and reach.

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Simon Malls, eBay leverage mobile for connected shopping mall

December 3, 2014

Simon Malls and eBay have teamed up for a connected shopping mall experience that offers holiday consumers an interactive directory, personalized deals and point-to-point navigation on mobile devices in an effort to boost holiday sales.

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Image recognition increasingly an app must-have as scanning gains ground

November 26, 2014

With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.

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United Airlines deploys iPads for airport purchases funded by miles

November 19, 2014

United Airlines is offering consumers the option of using mileage redemption to pay for in-person purchases at Newark Liberty Airport’s Terminal C restaurants and stores.

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Walmart taps image recognition for holiday photo cards

November 18, 2014

Walmart is attracting tech-savvy consumers this holiday season by giving them an option of using image recognition technology when building their annual photo cards.

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Kahuna introduces RevIQ to combat mobile shopping cart abandonment

November 18, 2014

Marketing automation company Kahuna is introducing RevIQ to brands and marketers looking to implement a solution that combats mobile shopping cart abandonment by determining the right type of push notification to send to consumers.

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