Beauty brand Benefit cosmetics is wielding an innovative tool in which users on mobile can create their own videos featuring different shades of its new lipstick and then purchase.
Software and technology
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A recent update to Starbucks’ uber-popular application was one of the most significant ones in recent memory, including the long-awaited rollout of My Starbucks barista and a serious user experience revamp.
Online home furnishing retailer Wayfair is releasing a new virtual reality app that lets users explore and shop for pieces from an interactive virtual showroom.
NEW YORK – A panel of experts in artificial intelligence discussed the technology’s future and if the current hot commodity has lasting power in the long term at ad:tech New York 2016.
NEW YORK – A panel at ad:tech New York 2016 consisting of five executives representing influential companies in the Internet of Things discussed the state and future of a technology that is marketing’s most nascent development.
PALM SPRINGS, CA – A Target executive at the Mobile Shopping Summit 2016 walked through how it is able to create magical moments on mobile that keep the focus on helping its customer by emphasizing on the little things, keeping it simple and testing every detail.
Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement.
Thanks to a mobile sweepstakes held in partnership with Sony, Taco Bell customers who purchase a Big Box meal will become eligible to win a PlayStation virtual reality headset by texting in a code found on the packaging.
Warehouse club chain BJ’s is bringing significant upgrades to its mobile and desktop sites, such as easier membership signup options and improved navigation capabilities, to enhance its omnichannel experience.
In the wake of the wildly popular Pokémon Go application, retailers are brainstorming ways to integrate augmented reality features into their bricks-and-mortar stores to draw in millennial shoppers and add interactivity to shopping experiences – a feat that could be accomplished with the right partnerships.