Software and technology

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Alleviating pain points is key in optimizing the customer experience: Citibank exec

June 23, 2016

NEW YORK – A Citibank executive at Forrester’s CXNYC 2016 detailed how the bank sought to determine all the pain points for customers and discovered a need for payment account setup on mobile, which quickly accounted for 35 percent of signups after the fix.

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Etsy discovers A/B testing is best used for buyers, not sellers

June 22, 2016

NEW YORK – An Etsy executive at Forrester’s CXNYC 2016 claimed that while the online marketplace relies heavily on A/B testing for optimizing its site layout and checkout options, the strategy is best leveraged from the buyer side rather than the sellers’ side.

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StubHub leaps into virtual reality-enabled commerce with new app feature

June 21, 2016

StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.

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Attract new customers with mobile sites rather than apps: Shinola exec

June 15, 2016

NEW YORK – A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.

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Sephora boosts in-store services with mobile booking capability

May 26, 2016

In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.

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Grubhub cooks up restaurant efficiency via in-house omnichannel platform

May 23, 2016

Grubhub is cementing its status as a mobile leader in the food and beverage industry by rolling out an in-restaurant technology tool – usable on any mobile, tablet or desktop device – that employees can leverage to manage menus, review finances and process orders.

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How VR commerce could transform bricks-and-mortar retail

May 20, 2016

The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.

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Mobile commerce review: Beacons and banks blast off

May 16, 2016

With research showing that millennial and Gen X consumers consider banks’ applications when deciding where to do business, Citibank astutely launched a beacon pilot. Watch this video for the full analysis.

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Kayak lands on Amazon Alexa, bringing voice search to travel discovery

May 12, 2016

Travel search engine Kayak has launched voice-enabled travel search on Amazon Alexa, underscoring the interest in the platform and the potential for natural language processing to support research for products and services.

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Small NJ merchants drive cross-selling opportunities via beacons

May 10, 2016

A group of small merchants in New Jersey is leveraging beacons and a mobile application to deliver relevant offers to customers at nearby businesses, driving cross-selling opportunities.

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