Health Mart’s Tarrytown Pharmacy has rolled out beacon technology throughout its store to provide a more personalized interaction with shoppers as they browse shelves.
Software and technology
As fast casual chains including Applebee’s and Chili’s are rolling out tablets to improve customer service and mobile ordering, Cheesecake Factory is one restaurant that will not be following suit.
Alex and Ani is rolling out mobile beacons in 40 of its retail stores to help consumers better understand the brand’s line of jewelry products.
As beacon technology picks up speed for marketers, outdoor venues such as sports stadiums and theme parks are among the first to deploy the Bluetooth technology to deliver geolocated, personalized deals and messaging.
Dutch theme park Fluwel’s Tulpenland is leveraging iBeacons to help guide visitors through the park with relevant messaging.
After hitting 650,000 downloads of its mobile loyalty application, Meijer is arming its stores with Wi-Fi to increase coupon redemptions and keep shoppers engaged for longer periods of time.
Indochino is taking its custom-tailored men’s suits from online to in-store with pop-up shops where tailors measure consumers and use mobile devices to send the order details to Shanghai for construction and fast turn-around.
NEW YORK – A Mall of America executive at the NRF 103rd Annual Convention & Expo Sunday revealed that the 4.2 million-square-foot venue will roll out free Wi-Fi this year, signaling the growing role that showrooming plays in the consumer experience.
Domino’s Pizza is teaming up with Ford to offer mobile ordering via the automaker’s SYNC AppLink starting mid-year.
While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.