Online home furnishing retailer Wayfair is releasing a new virtual reality app that lets users explore and shop for pieces from an interactive virtual showroom.
Software and technology
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NEW YORK – A panel of experts in artificial intelligence discussed the technology’s future and if the current hot commodity has lasting power in the long term at ad:tech New York 2016.
NEW YORK – A panel at ad:tech New York 2016 consisting of five executives representing influential companies in the Internet of Things discussed the state and future of a technology that is marketing’s most nascent development.
PALM SPRINGS, CA – A Target executive at the Mobile Shopping Summit 2016 walked through how it is able to create magical moments on mobile that keep the focus on helping its customer by emphasizing on the little things, keeping it simple and testing every detail.
Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement.
Thanks to a mobile sweepstakes held in partnership with Sony, Taco Bell customers who purchase a Big Box meal will become eligible to win a PlayStation virtual reality headset by texting in a code found on the packaging.
Warehouse club chain BJ’s is bringing significant upgrades to its mobile and desktop sites, such as easier membership signup options and improved navigation capabilities, to enhance its omnichannel experience.
In the wake of the wildly popular Pokémon Go application, retailers are brainstorming ways to integrate augmented reality features into their bricks-and-mortar stores to draw in millennial shoppers and add interactivity to shopping experiences – a feat that could be accomplished with the right partnerships.
Cosmetics and salon chain Ulta Beauty is one of the first retailers to take advantage of Spotlight search for its iPhone application, enabling users to easily find recently viewed items by swiping on the screen.
Chase is making it easier for shoppers to find and finance a vehicle anywhere and at any time by creating a mobile-optimized online hub that allows users to search for available cars and get the tools required to finance.