Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.
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Target is playing a guessing game with its Instagram followers and, in doing so, is driving digital sales, boosting its use of mobile video and enhancing its image as on-trend through pop-culture trivia.
Discount mobile application ShopSavvy has created a personal shopping experience on social media providing immediate discount comparisons, showcasing how social media and mobile can create personal experiences that provide solutions to real consumer needs.
Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz.
Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.
Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.
The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.
Kohl’s junior apparel brand Candie’s created a sensation through social media after announcing a partnership with singing group Fifth Harmony, and is now taking the viral commotion to retail by driving sales through social channels.
Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use.
Research showing that 33 percent of consumers who contact brands on social media with a customer service question never get a response suggests that companies are not meeting consumer needs even though social is a commonly used channel, according to The Northridge Group.