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Coca-Cola launches Tweet-a-Coke as trackable social coupons gain

July 30, 2014

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.

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Aeropostale teases AeroNow rebranding with social, text campaigns

July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

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Toms’ back-to-school Pinterest campaign redirects to sales

July 23, 2014

Apparel brand Toms is using pinning platform Pinterest for a back-to-school campaign encouraging fans to repin their favorite apparel trends, among Toms’ products, to gain a chance to win a $500 Toms gift card.

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Newegg readies students with social back-to-school giveaways

July 21, 2014

Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.

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H&M pushes sales with versatility campaign on Twitter, Facebook

July 8, 2014

Fashion label H&M is promoting its summer products on Twitter and Facebook using the hashtag #DivideOpinion by seeking responses from followers regarding their own personal style preferences.

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IKEA melds digital catalogs, Instagram for unique social merchandising strategy

July 2, 2014

Using one of the largest social sharing services to launch a Web-based catalog, IKEA’s new use-case for Instagram may help the photo-centric hub emerge from being a repository for selfies and gain steam as a digital marketplace

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JCPenney scores on Twitter with finely targeted World Cup strategy

June 30, 2014

JCPenney recently boosted a new strategic push into its U.S. World Cup initiatives by targeting Hispanics using mobile and social.

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Fair trade retailers translate emotional connection on Instagram to sales

June 26, 2014

Retailers focused on fair trade products such as The Little Market and TOMS are successfully harnessing Instagram to communicate an emotional message and engage mobile users.

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Windsor sees 5pc of volume from new social-and-payments app

June 25, 2014

A new app that combines the sharing functionality of social media with mobile payments has accounted for 5 percent of volume at New York bar Windsor in the first week, according to one of the establishment’s owners.

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Banjo and Matilda invests in Instagram promotion for annual sweater drive

June 24, 2014

Australian apparel brand Banjo and Matilda hosted its annual clothing drive Sweater Exchange with a giveaway.

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