Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.
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New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.
While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It.
Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.
Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.
In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.
Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.
Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.
Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.
Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.