EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer’s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement.
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Free People is driving sales of its athletic wear through a shoppable mobile video, advertised on social media along with a contest that taps partnerships with multiple health and fitness-related brands for giveaways.
Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.
Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products.
J. Crew is attempting to direct more attention toward its menswear line by introducing the J. Crew Men’s Instagram account, which enables followers to browse new and classic apparel and accessories before clicking a link in the retailer’s bio to purchase must-have items.
Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.
Brazilian furniture store Tok&Stok is bringing Pinterest to life through an in-store activation that allows users to pin items to their personal accounts through a real-life button equipped with Bluetooth and paired with a mobile application.
Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.
Rite Aid is working to drum up sales of beauty products with a contest on Twitter that sparks a conversation through an incentive to win $200 worth of items.
Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities.