Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.
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Pizza Hut is hosting a collaborative contest with ESPN that invites consumers to nominate their fantasy draft team’s commissioner for a prize and simultaneously order a pizza to sweeten their football-viewing experiences.
French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce.
Department store chain Bloomingdale’s is asking consumers to say anything with a user-generated content contest that solicits for text over photos.
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional ads, but marketers should be valuing transparency, authenticity and audience targeting.
Dunkin’ Donuts is getting an early start on promoting sales for its pumpkin-flavored products with a sweepstakes on Twitter that prompts users to retweet a photo to celebrate the flavor’s arrival.
Ann Taylor is reminding consumers of its historic roots by showcasing retro looks on a Pinterest board interspersed with new products that direct users to shop its collection based on the classic styles.
Best Buy is bringing the Olympics to social media users at home in a contest that prompts consumers to post photos of themselves completing athletic tasks for a chance to win a prize.
LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.
Dunkin’ Donuts foreshadowed the rollout of its Cold Brew coffee this past weekend by enabling its Snapchat followers to be the first to unlock a series of themed geofilters now available in all stores, showcasing how brands can inject exclusivity into their social channels.