Social networks

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Benefit wings it with mobile social giveaway promoting friendship

September 23, 2014

Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.

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Alex and Ani promotes roots in music-themed Twitter contest

September 22, 2014

New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.

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Lesser-known social networks offer holiday marketing opportunities for retailers

September 19, 2014

While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It.

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Marni bolsters social media presence before 20th anniversary

September 19, 2014

Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.

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Budweiser tests Facebook promotions with mobile-only redemption

September 10, 2014

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

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Target, Nordstrom boost mcommerce with shoppable Instagram images

August 28, 2014

In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.

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IHOP pits new menu items against one another in Twitter contest

August 27, 2014

Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.

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WGSN bets on third-party vendors to introduce ecommerce on Instagram

August 20, 2014

Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.

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Wanelo launches push notifications for sale items

August 19, 2014

Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.

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Dunkin’ Donuts celebrates app’s anniversary with Twitter sweepstakes

August 18, 2014

Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.

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