GrubHub is finishing off its first-ever week-long Snapchat scavenger hunt in which it randomly gave away free grub while engaging with consumers on the increasingly popular channel.
SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.
Heineken is leveraging Foursquare’s post-check-in ad to connect bar-goers in the United States with the UEFA Champions League.
Several Colorado professional sports teams are doubling down on Facebook with new tools that drive ticket sales straight from the social media site.
New York-based restaurant Blockheads is making a strong push into mobile and social to drive consumer engagement and increase store traffic.
WholeSoy yogurt may have been out of production and off grocers’ shelves for more than six months, but the brand is staying top-of-mind for consumers through mobile initiatives on Facebook and Twitter.
MasterCard is crowdsourcing its New Year’s Eve campaign by asking consumers to contribute their priceless moments via Facebook, Twitter and Instagram.
As the leading retailers on Pinterest, Amazon.com and Walmart present some important best-practices for others looking to leverage the quickly-growing social network, including the importance of integrating Pinterest on product pages and the need for themed boards.
Target is pushing the envelope with Twitter this holiday season with a strategy that revolves around the retailer’s Cartwheel deal application.
Starting Dec. 15, New York merchants will be able to interact with consumers via a new Wi-Fi service that helps draw in-store traffic with geo-targeted ads.