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Netflix, Royal Caribbean cozy up to snowbound on mobile

January 28, 2015

As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.

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Mobile is retailers’ hotline to consumers during winter storm Juno

January 27, 2015

As the East Coast deals with winter storm Juno, transportation, fashion and banking companies such as Uber, H&M and Refinery 29 are taking to mobile to reach customers with relevant offers for merchandise they might need during the inclement weather.

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How Starbucks’ social strategy won the holidays and drove sales

January 20, 2015

Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.

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Twitter advises marketers to anticipate spontaneous moments on social media

January 16, 2015

NEW YORK – A Twitter executive at Mobile Marketer’s FirstLook: Strategy 2015 conference said that brands should be equipped to anticipate spontaneous moments on social media related to live events so that they can capitalize on them and create a buzzworthy yet authentic connection with consumers.

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Outback Bowl taps social media to fuel football fans

January 2, 2015

Restaurant chain Outback Steakhouse is giving away free appetizers for viewers of its Outback Bowl and is promoting the effort via social media.

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Ulla Popken reaches 65K shoppers in social commerce test

December 30, 2014

In a recent attempt to try out social commerce, German clothing retailer Ulla Popken reached more than 65,000 shoppers and saw high return-on-investment stats in 60 days.

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Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

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Wanelo’s Shopify integration unites independent shops on one platform

December 17, 2014

Wanelo’s integration of Shopify’s retailers within its mobile application brings the social shopping network a step closer to its goal of building a single dominant platform for shopping by uniting all of the world’s merchants.

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Twitter’s growing influence on ticket sales reflects spontaneous shopping trend

December 11, 2014

Online ticket services such as SeatGeek as well as movie studios are seeking out Twitter for mobile ticket sales through Promoted Tweets and embedded links, reflecting the social network’s potential as a platform for mcommerce.

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Pinterest drives largest growth in online Black Friday sales

December 3, 2014

Top social networks such as Facebook and Pinterest are playing a bigger role for retailers’ mobile strategy by propelling shoppers into social commerce, as evidenced by sales numbers from Thanksgiving weekend.

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