In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects.
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Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.
Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.
The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay’s launch looms.
Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.
Chipotle is leveraging social to engage costumed Halloween customers in a contest while raising up to $1 million for its Chipotle Cultivate Foundation.
Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.
New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.
While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It.
Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.