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WGSN bets on third-party vendors to introduce ecommerce on Instagram

August 20, 2014

Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.

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Wanelo launches push notifications for sale items

August 19, 2014

Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.

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Dunkin’ Donuts celebrates app’s anniversary with Twitter sweepstakes

August 18, 2014

Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.

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Urban Outfitters masters social by mimicking millennials’ behaviors

August 12, 2014

PHILADELPHIA – Lifestyle brand and retailer Urban Outfitters’ is experiencing social success by catering content to millennials who are overwhelmed by technology, according to a marketing executive at the Social Commerce Summit at eTail East 2014.

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Mall of America makes mobile marketing more human

August 12, 2014

PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.

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Deb Shops uses variegated social media strategies to acquire new shoppers

August 12, 2014

Specialty retail chain Deb Shops experiments with new social platforms on an ongoing basis and urged marketers at eTail East 2014 to create compelling and engaging content that differs per platform.

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Lands’ End rewards Twitter followers with jean giveaway

August 11, 2014

Apparel and accessories retailer Lands’ End is giving away a free pair of jeans to its Twitter followers every day in August as families prep for the back-to-season by packing away their shorts and shopping for long pants.

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Subway’s Sharknado 2 comedic tweets bite back

August 1, 2014

Fast food franchise Subway took puns to a new level in a series of tweets during the premiere of Syfy’s disaster movie sequel Sharknado 2 that showcased a common denominator between fans of the film and of the brand’s sandwiches: biting.

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Coca-Cola launches Tweet-a-Coke as trackable social coupons gain

July 30, 2014

As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.

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Aeropostale teases AeroNow rebranding with social, text campaigns

July 24, 2014

Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.

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