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Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

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Wanelo’s Shopify integration unites independent shops on one platform

December 17, 2014

Wanelo’s integration of Shopify’s retailers within its mobile application brings the social shopping network a step closer to its goal of building a single dominant platform for shopping by uniting all of the world’s merchants.

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Twitter’s growing influence on ticket sales reflects spontaneous shopping trend

December 11, 2014

Online ticket services such as SeatGeek as well as movie studios are seeking out Twitter for mobile ticket sales through Promoted Tweets and embedded links, reflecting the social network’s potential as a platform for mcommerce.

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Pinterest drives largest growth in online Black Friday sales

December 3, 2014

Top social networks such as Facebook and Pinterest are playing a bigger role for retailers’ mobile strategy by propelling shoppers into social commerce, as evidenced by sales numbers from Thanksgiving weekend.

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Spiegel, Fair Indigo make social media posts shoppable via Shoppost

December 1, 2014

In a reflection of the growing social commerce trend, Spiegel, Fair Indigo and Harley-Davidson Military Sales are among the retailers taking advantage of new capabilities enabling Facebook, Twitter and Pinterest users to shop from in-stream posts.

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Applebee’s taps power of social gifting to engage consumers on mobile

November 25, 2014

Applebee’s Neighborhood Grill & Bar is leveraging the growing popularity of mobile gift cards and social media to engage social media and mobile users in sending each other drink and food gift-card items, creating a convivial atmosphere heading into the holiday shopping season.

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Amazon boosts social prowess with Snapchat, Instagram, but more needed

November 24, 2014

Amazon, which has been slow to jump onboard with social media, is making a bigger push into Instagram and Snapchat in time for the holiday shopping season, reflecting social’s growing influence on the customer journey.

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How Rue La La, Urban Outfitters use social content to become lifestyle brands

November 18, 2014

Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.

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Charlotte Russe sees 60pc CTR with Instagram Like2Buy mcommerce solution

November 17, 2014

Mall retailer Charlotte Russe recently tried out Curalate’s Like2Buy mcommerce solution and saw a 60 percent click-through rate from the Like2Buy page to product pages.

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Kohl’s taps Twitter trivia to drive holiday shopping engagement

November 11, 2014

Kohl’s is leveraging a Twitter trivia contest and a $20,000 gift card giveaway to boost engagement with its merchandise and its brand heading into the crucial holiday shopping season.

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