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Nissan promotes X-Trail SUV with custom online store, social media campaign

January 20, 2017

Japanese car manufacturer Nissan is offering a unique promotion for consumers in its home country in promotion of its latest SUV model, opening a mobile-optimized store that features five products inspired by the vehicle.

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Evite brings real people onto its invites, making products more special

January 11, 2017

Online-invitation platform Evite is hoping to kick start sales of its new wedding invitation collection through a social media contest that leans on the wedding tradition of sharing pictures.

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Social media is the link to consumers during red carpet season

January 6, 2017

Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.

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Guess compiles top social campaigns for New Year’s outfit inspiration

December 30, 2016

Guess is leaning on fashion experts to help suggest style choices to social media followers for New Year’s Eve, instead of pumping out stock images, as so many others do for a lasting impression.

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Williams-Sonoma touts an upper class image with new social campaign

December 29, 2016

Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.

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Esquire editorializes pop-up for Armani-sponsored Snapchat effort

December 15, 2016

Hearst-owned men’s lifestyle publication Esquire took the concept of a pop-up to the digital realm with a 48-hour Snapchat Discover experience.

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Will Pinterest’s update for retailers mean social commerce will see fruition?

December 5, 2016

As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.

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Sephora rewards social media users without having to go private

November 22, 2016

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Will Instagram’s shoppable-photos strategy finally usher in social media sales?

November 2, 2016

Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.

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Victoria’s Secret use of Snapchat modernizes its traditional freebie coupons

October 31, 2016

Victoria’s Secret is influencing its millennial demographic to come into its bricks-and-mortar stores through a special Snapchat freebie, in an adapted version of its iconic coupons.

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