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Polyvore acquired by Yahoo as social’s role in commerce grows

August 4, 2015

The announcement that Yahoo is acquiring Polyvore is the latest signal of the growing potential in social media to drive mobile conversions for retailers through both organic reach and paid placements.

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Yiftee ramps up retailer sales and consumer convenience via Twitter gift cards

August 3, 2015

Digital gifting company Yiftee is allowing brands and retailers to reward their loyal followers with egifts via Twitter, increasing sales and securing devoted customers.

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Suja Juice turns Instagram into top referral site for mobile sales

July 28, 2015

Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.

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Target’s pop-culture trivia game on Instagram scores mcommerce points

July 21, 2015

Target is playing a guessing game with its Instagram followers and, in doing so, is driving digital sales, boosting its use of mobile video and enhancing its image as on-trend through pop-culture trivia.

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ShopSavvy innovates personal shopping experience through Twitter

July 20, 2015

Discount mobile application ShopSavvy has created a personal shopping experience on social media providing immediate discount comparisons, showcasing how social media and mobile can create personal experiences that provide solutions to real consumer needs.

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Discovery Channel feeds Shark Week frenzy with Twitter daily deals

July 8, 2015

Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz.

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Ulta gamifies product promotion with mobile update of Truth or Dare

July 7, 2015

Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.

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Gardener’s Supply Company cultivates benefits of early introduction to Pinterest’s buyable pin

July 2, 2015

Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.

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QSRs, retailers have highest commerce potential with Snapchat geofilters

June 29, 2015

The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.

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Kohl’s and Fifth Harmony sing the praises of combining social with sales

June 26, 2015

Kohl’s junior apparel brand Candie’s created a sensation through social media after announcing a partnership with singing group Fifth Harmony, and is now taking the viral commotion to retail by driving sales through social channels.

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