Social networks

  • No categories


EBay asks users what deals they want, enhancing targeting capabilities

June 24, 2016

EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer’s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement.

Share on FacebookShare on LinkedInShare on Twitter

Free People rounds up partnerships, shoppable video, giveaways

June 21, 2016

Free People is driving sales of its athletic wear through a shoppable mobile video, advertised on social media along with a contest that taps partnerships with multiple health and fitness-related brands for giveaways.

Share on FacebookShare on LinkedInShare on Twitter

Starbucks heats up awareness for summer drinks via themed Snapchat lenses

June 16, 2016

Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.

Share on FacebookShare on LinkedInShare on Twitter

Fabletics kicks up signups through shop-now push on Instagram

June 13, 2016

Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products.

Share on FacebookShare on LinkedInShare on Twitter

J. Crew unbuttons gender-specific sales push via menswear-only Instagram account

June 10, 2016

J. Crew is attempting to direct more attention toward its menswear line by introducing the J. Crew Men’s Instagram account, which enables followers to browse new and classic apparel and accessories before clicking a link in the retailer’s bio to purchase must-have items.

Share on FacebookShare on LinkedInShare on Twitter

Sephora uncaps new mobile revenue stream via shoppable Snapchats

June 6, 2016

Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.

Share on FacebookShare on LinkedInShare on Twitter

Tok&Stok’s physical Pin It button brings Pinterest into the real world

June 3, 2016

Brazilian furniture store Tok&Stok is bringing Pinterest to life through an in-store activation that allows users to pin items to their personal accounts through a real-life button equipped with Bluetooth and paired with a mobile application.

Share on FacebookShare on LinkedInShare on Twitter

Are social media buy buttons on the way out?

June 1, 2016

Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.

Share on FacebookShare on LinkedInShare on Twitter

Rite Aid beautifies social media contests to drum up sales

May 27, 2016

Rite Aid is working to drum up sales of beauty products with a contest on Twitter that sparks a conversation through an incentive to win $200 worth of items.

Share on FacebookShare on LinkedInShare on Twitter

How Snapchat’s millennial-friendly content complements mobile ticketing

May 24, 2016

Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities.

Share on FacebookShare on LinkedInShare on Twitter