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Social networks

Will Bango help Facebook monetize its 60 million-plus mobile app users?

February 10, 2012

With more than 60 million mobile app users, Facebook could be looking to a new agreement with Bango to introduce carrier billing as a way to monetize mobile.


Groupon beefs up mobile social strategy with Mertado.com acquisition

January 24, 2012

Groupon has acquired social shopping site Mertado.com, which lets consumers find and buy products through social networks, including Facebook.

Twitter mobile users can shop while they tweet via Payvment solution

December 16, 2011

Twitter mobile users can now click on a tweet in their stream to purchase a product via a new mobile shopping experience from Payvment.

Dunkin’ Donuts lets users win prizes via mobile check-ins

December 6, 2011

Dunkin’ Donuts is rewarding consumers who check-in via foursquare and Facebook Places with a campaign that involves mobile, social media and email.

Domino’s builds loyalty via foursquare, Facebook Places incentive

November 28, 2011

Domino’s is rewarding its customers with tasty deals when they use foursquare and Facebook Places to check-in to its locations.

LivingSocial enhances mobile apps with Twitter integration

October 17, 2011

LivingSocial has enhanced its mobile application to support Twitter integration in iOS 5 to provide consumers with a quicker means to free deals.

State Farm taps mobile, social to promote sweepstakes initiative

September 8, 2011

State Farm is letting consumers enter for a chance to party on the Intrepid aircraft carrier museum via a sweepstakes campaign that marries mobile and social.

Dallas Fort Worth International Airport taps mobile to reward travelers

August 5, 2011

Dallas Fort Worth International Airport is letting travelers access special concession deals and discounts offered from companies such as Starbucks, Auntie Anne’s Pretzels and Brookstone within a few yards of their location.

Louis Vuitton Voyages enlists mobile social media for China

June 10, 2011

Louis Vuitton debuted a new social media application for its upcoming exhibition at the National Museum of China in Beijing that will further the label’s branding in the world’s No. 2 luxury market.

Buffalo Wild Wings pushes wings and flavors via new SCVNGR campaign

May 27, 2011

Restaurant chain Buffalo Wild Wings is working with game service SCVNGR to launch a new mobile marketing campaign to increase consumer activity and maintain brand engagement.