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Target gets personal on Periscope to tease Eddie Borgo collaboration

May 22, 2015

Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo.

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Good Housekeeping extends into paid classes through mobile video

May 19, 2015

Hearst Corporation’s Good Housekeeping magazine is launching a series of paid how-to video classes through social media to extend the title’s reach and capitalize on the growing possibilities of mobile.

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Forever 21 uniquely drives sales through consumer-generated outfit gallery

May 14, 2015

Apparel retailer Forever 21 is encouraging shoppers to upload their own photos of summer looks for a chance to be promoted through the chain’s social networks and on its mobile-optimized site with shoppable links to featured merchandise, bringing the customer to the forefront in a unique effort to drive sales.

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Kay Jewelers adds sparkle to Pinterest, Instagram for Mother’s Day

May 8, 2015

Kay Jewelers is gearing up to drive sales ahead of Mother’s Day with the rollout of Pinterest and Instagram pages that offer guests eye-catching visuals and more means of engagement with the brand, alongside a sweepstakes for a shopping spree at a local store, proving that social-enabled contests are still potent.

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Victoria’s Secret drops a bombshell to drive in-store sales

May 4, 2015

Lingerie brand and retailer Victoria’s Secret recently live-streamed a preview of its Bombshell’s Day event on Periscope, capitalizing on how live events can go viral while pushing sales and awareness of a new bra line.

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Guess wears nonprofit campaign with pride to drive online sales

April 29, 2015

Apparel brand and retailer Guess is partnering with Peace Over Violence for Denim Day today, raising awareness and funds to combat sexual violence while driving online sales and its brand image.

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H&M stays in style with curated lists on social media

April 28, 2015

Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on consumers’ love of pictures and snackable content.

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Twitter’s buy button entices event marketers via geo-location, instant purchases

April 23, 2015

Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.

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Triumph laces up social media and sales with animated-themed contest

April 14, 2015

Triumph Lingerie is attempting to ramp up sales of its merchandise by unveiling its first cartoon model and short animated movie to depict the process of finding a perfectly fitting bra, and is asking consumers to answer questions on social media for a chance to have their likenesses animated.

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Redfin leverages sharing to streamline mobile home-buying research

April 8, 2015

Real estate brokerage Redfin is capitalizing on homebuyers’ penchant for shared search by launching a tool that will let mobile consumers save, share and comment on their favorite homes with their co-buyer, real estate agent, friends or family.

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