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Taco Bell simultaneously drives foot traffic, builds lifestyle brand with wedding

February 15, 2017

Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.

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How effective was Best Buy’s Grammys engagement on Twitter?

February 14, 2017

Big-box retailer Best Buy’s Twitter feed lit up on Sunday in response to the Grammys festivities, presumably to take advantage of a spike in music sales (especially physical copies) that occurs during the awards ceremony.

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Banana Republic wields in-store, online tools for bigger social influencer impact

February 10, 2017

Gap Inc.’s Banana Republic is building on its relationship with brand ambassador Olivia Palermo through in-store popup shops that are live streamed on YouTube to drive sales.

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Marriott uses interactive tools to drive V-day bookings, rewards members

February 8, 2017

Hospitality brand Marriott is hoping to jumpstart Valentine’s Day bookings with a campaign for its rewards that leans on an interactive mobile game on social, a fun way for consumers to get excited about rewards points.

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Twitter’s Buy Button fails, but there is hope for Instagram, Pinterest

February 3, 2017

As buy buttons on social media have had a disappointing run, Twitter is killing off its own but that does not mean the rest are doomed, as experts say the social site’s disregard for relevancy and focus on convenience had it condemned from the start.

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Nissan promotes X-Trail SUV with custom online store, social media campaign

January 20, 2017

Japanese car manufacturer Nissan is offering a unique promotion for consumers in its home country in promotion of its latest SUV model, opening a mobile-optimized store that features five products inspired by the vehicle.

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Evite brings real people onto its invites, making products more special

January 11, 2017

Online-invitation platform Evite is hoping to kick start sales of its new wedding invitation collection through a social media contest that leans on the wedding tradition of sharing pictures.

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Social media is the link to consumers during red carpet season

January 6, 2017

Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.

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Guess compiles top social campaigns for New Year’s outfit inspiration

December 30, 2016

Guess is leaning on fashion experts to help suggest style choices to social media followers for New Year’s Eve, instead of pumping out stock images, as so many others do for a lasting impression.

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Williams-Sonoma touts an upper class image with new social campaign

December 29, 2016

Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.

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