Rite Aid is working to drum up sales of beauty products with a contest on Twitter that sparks a conversation through an incentive to win $200 worth of items.
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Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities.
Best Buy ramped up sales of classic horror films by celebrating Friday the 13th on Twitter, pairing the social media platform’s polling feature with a mobilized curated film list for easy purchase.
Kohl’s is piggybacking on the excitement surrounding the new Captain America: Civil War film and driving merchandise sales by featuring specific items in a contest on Twitter.
While the retail sector has perhaps benefited the most from advertising partnerships with social influencers – such as fashion and lifestyle bloggers – mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.
Chinese department store chain Lane Crawford is helping consumers get closer to their fitness and wellness goals with the launch of an athleisure shopping destination.
Philly Pretzel Factory is driving sales during National Pretzel Day – coinciding with the Pennsylvania presidential primary – by inviting consumers to share photos of pretzels made in the top candidates’ likeness on Facebook, showcasing how brands are increasingly tying in their sales strategies with current events.
German automaker Mercedes-Benz is proving it knows how to make an impression when it matters.
Forever 21 is attempting to drive in-store sales through social media by sharing a digital coupon with Twitter followers, who can redeem the discount at bricks-and-mortar locations by scanning their mobile screens.
Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform LiketoKnow.it, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property.