Bruegger’s Bagels is thanking loyal customers and driving its social media strategy with an offer for three free bagels that can be redeemed by showing a coupon on their smartphones at checkout.
Mobile Marketer today – Mobile social advertising makes quantum leap forward; Dictionary.com exec: 65pc of users share location within in-app feature.
PALM DESERT, CA – An Urban Outfitters executive at eTail West last week said that mobile-only platforms such as Instagram and Vine play a big role in the company’s social media strategies by letting the brand highlight its personality and inspire consumers.
Mobile Marketer today – Facebook exec: Newsfeed advertising is only way to get into mobile; Android is target of 94pc of mobile malware threats – up from 65pc.
American Express has expanded its ongoing Sync program to let consumers buy products from a handful of retailers by tweeting at special hashtags.
Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.
Mobile Marketer today – Facebook to put mobile-first experiences at the core of its strategy; Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car.
Dunkin’ Donuts is continuing to make mobile a big priority by marrying the medium with social media in a new campaign that invites coffee lovers to guess the latest Dunkin’ K-Cup pack flavor.
Domino’s is bringing a one-day Facebook promotion to mobile for the first time, enabling customers in select countries to claim the 50 percent off discount when they order.
Mobile Marketer today – Facebook’s stock value rises on increased mobile advertising; Red Bull taps Nokia market for content curation.
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June 19, 2013