Lingerie brand and retailer Victoria’s Secret recently live-streamed a preview of its Bombshell’s Day event on Periscope, capitalizing on how live events can go viral while pushing sales and awareness of a new bra line.
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Apparel brand and retailer Guess is partnering with Peace Over Violence for Denim Day today, raising awareness and funds to combat sexual violence while driving online sales and its brand image.
Fashionable apparel and accessories retailer Hennes & Mauritz, commonly known as H&M, is boosting sales with curated lists of trending items in the form of a blog post on social media, playing on consumers’ love of pictures and snackable content.
Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.
Triumph Lingerie is attempting to ramp up sales of its merchandise by unveiling its first cartoon model and short animated movie to depict the process of finding a perfectly fitting bra, and is asking consumers to answer questions on social media for a chance to have their likenesses animated.
Real estate brokerage Redfin is capitalizing on homebuyers’ penchant for shared search by launching a tool that will let mobile consumers save, share and comment on their favorite homes with their co-buyer, real estate agent, friends or family.
Hilton Garden Inn is fueling guests to participate in the Garden Getaway Tour, a four-city event which brings consumers to popular city landmarks, by asking them to snap a photo with a Getaway Greeter and share on via their social media applications for a chance to visit the brand’s new property in Hawaii.
Kohl’s is ramping up efforts to bridge the gap between the retail world and the fitness sector by partnering with popular bloggers and instructors to provide workout tips on the retailer’s social media channels, in a bid to drive sales of its expanded active wear offerings.
Discount retailer Target is driving product sales through colorful images on Twitter and Instagram with a high engagement rate.
Century 21 Real Estate is aiming to leverage social media as an additional selling tool by partnering with platform Hootsuite, enabling brokers and sales associates to engage in social selling by managing several networks from one dashboard to allow for quick responses via mobile.