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Macy’s celebrates Groundhog Day with spring-themed images on social media

February 3, 2016

Retailers Macy’s, H&M and Anthropologie are burrowing through social media to celebrate the Punxsutawney groundhog not seeing his shadow and get an early start on warmer seasonal sales through eye-popping imagery.

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Bojangles brings social media followers on journey to Super Bowl

February 2, 2016

Fast food chain Bojangles is hoping to drive sales ahead of this year’s Super Bowl through a publicized road trip to support the Carolina Panthers, during which fans can request a stop in their town through social media.

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Victoria’s Secret matches bikinis with mobile on interactive shopping platform

February 1, 2016

Victoria’s Secret is building its popular swimwear line with a mobile-optimized platform on which users can mix and match bikini tops and bottoms, reflecting the growth of convenient and individualized shopping experiences.

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Krispy Kreme gears up for social media-supported sales touchdown

February 1, 2016

Krispy Kreme is lacing up its mobile sales strategy with a Super Bowl tie-in, creating two football-themed donuts and tracking their popularity on social media daily leading up to the big game.

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Tag Heuer puts a face to watch displays through ambassador project

January 22, 2016

Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization.

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Amazon powers office supply category through Twitter contest

January 6, 2016

Amazon is appealing to consumers making New Year’s resolutions while driving sales with a contest asking users to share their favorite organizational product.

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Mazda revs up sales through Instagram conversation and conversion

January 4, 2016

Mazda Motor Corporation is driving fast and furious sales with a mobile advertising campaign focused on interacting with consumers through a native integration with Instagram, which links to the automaker’s site.

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Porsche targets “The Man Who Thinks He Can” in new video

December 31, 2015

German automaker Porsche is bringing poetry to the tracks in an effort to showcase its vehicles’ desirability and potential.

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Kohl’s, H&M fashion last-minute NYE style inspiration on social media

December 30, 2015

Kohl’s, Maison Jules and H&M are among the slew of retailers sharing product style images on social media, driving interest in New Year’s Eve attire to maximize the last of sales potential from the holiday season.

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Bulgari authenticates campaign with follow-up blog post

December 29, 2015

Italian jeweler Bulgari has reunited the influencers from its Roman holiday campaign for one last gifting push.

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