Social networks

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Target scares up Halloween sales with Instagram treats

October 22, 2014

In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects.

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Lands’ End uses dynamic videos, Twitter for breast cancer awareness

October 22, 2014

Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.

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Toys “R” Us crafts sweeping social campaign for annual fundraiser

October 17, 2014

Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.

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Twitter may have advantage over Facebook in mobile payments

October 15, 2014

The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay’s launch looms.

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Secret sniffs success from social in promotion of clinical-strength deodorant

October 13, 2014

Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.

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Chipotle taps social in Halloween selfie contest, charity fund-raiser

October 10, 2014

Chipotle is leveraging social to engage costumed Halloween customers in a contest while raising up to $1 million for its Chipotle Cultivate Foundation.

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Benefit wings it with mobile social giveaway promoting friendship

September 23, 2014

Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.

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Alex and Ani promotes roots in music-themed Twitter contest

September 22, 2014

New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.

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Lesser-known social networks offer holiday marketing opportunities for retailers

September 19, 2014

While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It.

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Marni bolsters social media presence before 20th anniversary

September 19, 2014

Italian apparel and accessories label Marni is expanding its social media presence just in time for Milan Fashion Week with new Twitter and Instagram accounts.

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