Dunkin’ Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion.
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The Wendy’s Co. is differentiating itself from the slew of fast food chains rolling out mobile-optimized games by attempting to bolster awareness and sales for the newly returned Pulled Pork BBQ Sandwich via a variety of choose-your-own-adventure YouTube videos.
Facebook has updated its Pages feature to aid businesses in bolstering their mobile presence and sales via more prominent call-to-action buttons, improved layout and new sections for showcasing relevant information to users.
Old Navy is not letting the end of summer pass by without a final attempt to drive sales for its warm weather apparel, leveraging the pull of fashion bloggers and Twitter to help extend the appeal of these items into fall.
Casual diner chain Denny’s is rolling out a new line of burgers as well as a social media sweepstakes that promotes sales of the new menu items with gift card giveaways and Instagram engagement.
Ann Inc.’s Loft tapped Instagram to post a summery image enticing its New York-based fans to flock to their nearest store to receive a $10-off coupon, proving that social media is effective for dispersing news of limited-time offers.
Sam’s Club is extending its corporate social responsibility initiatives and promoting its business support solutions by unrolling an interactive social campaign inviting small business owners to submit their questions on its Facebook and Twitter accounts for expert advice.
Women’s shoe designer Jack Rogers is attempting to drive in-store sales by asking fans to upload a picture of themselves wearing the brand’s classic sandals for a special discount, but will likely fall short of its goal due to its limited bricks-and-mortar storefronts.
Kohl’s is monetizing mobile live streams for its apparel brand LC Lauren Conrad, exhibiting the potential of applications such as Periscope and Meerkat not just to connect with fans, but to drive sales as well.
Sephora recently partnered with Clinique spokeswoman Hannah Bronfman for a takeover of its Snapchat, showcasing how retailers, brands and celebrities are teaming up for social media cross-promotion to drive sales.