Social networks

  • No categories


Loft unzips in-store traffic with coupon tease on Instagram

August 31, 2015

Ann Inc.’s Loft tapped Instagram to post a summery image enticing its New York-based fans to flock to their nearest store to receive a $10-off coupon, proving that social media is effective for dispersing news of limited-time offers.

Share on FacebookShare on LinkedInShare on Twitter

Sam’s Club promotes business support services with social media advice

August 24, 2015

Sam’s Club is extending its corporate social responsibility initiatives and promoting its business support solutions by unrolling an interactive social campaign inviting small business owners to submit their questions on its Facebook and Twitter accounts for expert advice.

Share on FacebookShare on LinkedInShare on Twitter

Jack Rogers’ Instagram effort to drive in-store sales reaches limited audience

August 21, 2015

Women’s shoe designer Jack Rogers is attempting to drive in-store sales by asking fans to upload a picture of themselves wearing the brand’s classic sandals for a special discount, but will likely fall short of its goal due to its limited bricks-and-mortar storefronts.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s showcases monetization potential of live-streaming apps

August 19, 2015

Kohl’s is monetizing mobile live streams for its apparel brand LC Lauren Conrad, exhibiting the potential of applications such as Periscope and Meerkat not just to connect with fans, but to drive sales as well.

Share on FacebookShare on LinkedInShare on Twitter

Sephora cedes Snapchat to Clinique for chummy sales pitch

August 18, 2015

Sephora recently partnered with Clinique spokeswoman Hannah Bronfman for a takeover of its Snapchat, showcasing how retailers, brands and celebrities are teaming up for social media cross-promotion to drive sales.

Share on FacebookShare on LinkedInShare on Twitter

Pinterest competes with Amazon for iPhone users with buyable pin search

August 7, 2015

Pinterest is moving further into the retail landscape with a new feature for its iOS application that allows users to search for buyable pins, competing with major mobile commerce apps such as Amazon and Etsy.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s appeals to fans of Disney’s Descendants via Twitter to drive sales

August 5, 2015

Kohl’s is driving sales of a new collaborative collection with Disney via social platforms, leveraging a multitude of tactics to attract fans of the Descendants made-for-TV film, including a social media sweepstakes, question-and-answer segments and trivia games.

Share on FacebookShare on LinkedInShare on Twitter

Polyvore acquired by Yahoo as social’s role in commerce grows

August 4, 2015

The announcement that Yahoo is acquiring Polyvore is the latest signal of the growing potential in social media to drive mobile conversions for retailers through both organic reach and paid placements.

Share on FacebookShare on LinkedInShare on Twitter

Yiftee ramps up retailer sales and consumer convenience via Twitter gift cards

August 3, 2015

Digital gifting company Yiftee is allowing brands and retailers to reward their loyal followers with egifts via Twitter, increasing sales and securing devoted customers.

Share on FacebookShare on LinkedInShare on Twitter

Suja Juice turns Instagram into top referral site for mobile sales

July 28, 2015

Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.

Share on FacebookShare on LinkedInShare on Twitter