Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay’s popular Naked Palette while providing a unique take on the typical social media contest.
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Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.
The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.
Kohl’s junior apparel brand Candie’s created a sensation through social media after announcing a partnership with singing group Fifth Harmony, and is now taking the viral commotion to retail by driving sales through social channels.
Old Navy’s summer campaign puts a new spin on emojis with a mobile-optimized site that predicts shoppers’ perfect pair of flip-flops based on their icon use.
Research showing that 33 percent of consumers who contact brands on social media with a customer service question never get a response suggests that companies are not meeting consumer needs even though social is a commonly used channel, according to The Northridge Group.
Following Target’s recent success with its Lilly Pulitzer collaboration through mobile and digital, the retailer is upping the ante with a live-stream event on Periscope to drive sales for its latest designer partnership with jeweler Eddie Borgo.
Hearst Corporation’s Good Housekeeping magazine is launching a series of paid how-to video classes through social media to extend the title’s reach and capitalize on the growing possibilities of mobile.
Apparel retailer Forever 21 is encouraging shoppers to upload their own photos of summer looks for a chance to be promoted through the chain’s social networks and on its mobile-optimized site with shoppable links to featured merchandise, bringing the customer to the forefront in a unique effort to drive sales.
Kay Jewelers is gearing up to drive sales ahead of Mother’s Day with the rollout of Pinterest and Instagram pages that offer guests eye-catching visuals and more means of engagement with the brand, alongside a sweepstakes for a shopping spree at a local store, proving that social-enabled contests are still potent.