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Applebee’s taps power of social gifting to engage consumers on mobile

November 25, 2014

Applebee’s Neighborhood Grill & Bar is leveraging the growing popularity of mobile gift cards and social media to engage social media and mobile users in sending each other drink and food gift-card items, creating a convivial atmosphere heading into the holiday shopping season.

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Amazon boosts social prowess with Snapchat, Instagram, but more needed

November 24, 2014

Amazon, which has been slow to jump onboard with social media, is making a bigger push into Instagram and Snapchat in time for the holiday shopping season, reflecting social’s growing influence on the customer journey.

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How Rue La La, Urban Outfitters use social content to become lifestyle brands

November 18, 2014

Ecommerce boutique retailer Rue La La and clothing corporation Urban Outfitters are two brands that can transform an ordinary animal photo into a social trend to help achieve engagement with their most dedicated followers.

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Charlotte Russe sees 60pc CTR with Instagram Like2Buy mcommerce solution

November 17, 2014

Mall retailer Charlotte Russe recently tried out Curalate’s Like2Buy mcommerce solution and saw a 60 percent click-through rate from the Like2Buy page to product pages.

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Kohl’s taps Twitter trivia to drive holiday shopping engagement

November 11, 2014

Kohl’s is leveraging a Twitter trivia contest and a $20,000 gift card giveaway to boost engagement with its merchandise and its brand heading into the crucial holiday shopping season.

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Bauble Bar humanizes its brand with cancer-focused social fundraiser

October 27, 2014

New York-based jewelry retailer Bauble Bar is requesting social photo submissions in a campaign that supports survivors of leukemia and lymphoma diseases and is donating $1 for every photo submitted.

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Target scares up Halloween sales with Instagram treats

October 22, 2014

In a reflection of Target’s growing Instagram strategy, the retailer is treating the social media site’s users to do-it-yourself Halloween content, including recipes, decorations and craft projects.

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Lands’ End uses dynamic videos, Twitter for breast cancer awareness

October 22, 2014

Apparel and accessories retailer Lands’ End is extending the reach of its breast cancer awareness efforts on Twitter by requesting user-generated content and showcasing employees telling their personal stories related to the disease.

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Toys “R” Us crafts sweeping social campaign for annual fundraiser

October 17, 2014

Toys “R” Us is again leveraging NBA legendary player Shaquille O’Neal to promote its Toys for Tots fundraiser as well as the hashtag #PlayItForward, a video series and exclusive social content across Instagram, Twitter and Facebook.

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Twitter may have advantage over Facebook in mobile payments

October 15, 2014

The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay’s launch looms.

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