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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Kohl’s teases new Peter Som line via shoppable social video

April 14, 2014

Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.

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Top 10 luxury brand social marketers of Q1

April 3, 2014

Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.

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Pinterest weaves social sharing, cataloging for jewelry brand exposure

March 31, 2014

Unlike Instagram, social networking and imagery-based inspiration board tool Pinterest allows consumers to browse a wide array of products and includes the option to seamlessly connect to a brand’s Web site where items can be explored further, potentially leading to a purchase.

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Fashion brands, retailers look to Twitter for liberated communication

March 28, 2014

Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.

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EBay Collections continues to grow – but why no mobile yet?

March 10, 2014

EBay has just expanded its Collections feature to Britain and Germany, but the online giant has yet to carry the feature over to its mobile site, missing out on a key medium for social engagement.

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GrubHub unleashes Snapchat’s engagement potential via scavenger hunt

March 7, 2014

GrubHub is finishing off its first-ever week-long Snapchat scavenger hunt in which it randomly gave away free grub while engaging with consumers on the increasingly popular channel.

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How mobile helps QVC own social shopping

March 6, 2014

SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.

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Heineken connects soccer fans to UCL via Foursquare check-ins at bars

February 20, 2014

Heineken is leveraging Foursquare’s post-check-in ad to connect bar-goers in the United States with the UEFA Champions League.

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Denver Nuggets try Facebook to bolster mobile ticketing

January 30, 2014

Several Colorado professional sports teams are doubling down on Facebook with new tools that drive ticket sales straight from the social media site.

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