Ann Inc.’s Loft tapped Instagram to post a summery image enticing its New York-based fans to flock to their nearest store to receive a $10-off coupon, proving that social media is effective for dispersing news of limited-time offers.
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Sam’s Club is extending its corporate social responsibility initiatives and promoting its business support solutions by unrolling an interactive social campaign inviting small business owners to submit their questions on its Facebook and Twitter accounts for expert advice.
Women’s shoe designer Jack Rogers is attempting to drive in-store sales by asking fans to upload a picture of themselves wearing the brand’s classic sandals for a special discount, but will likely fall short of its goal due to its limited bricks-and-mortar storefronts.
Kohl’s is monetizing mobile live streams for its apparel brand LC Lauren Conrad, exhibiting the potential of applications such as Periscope and Meerkat not just to connect with fans, but to drive sales as well.
Sephora recently partnered with Clinique spokeswoman Hannah Bronfman for a takeover of its Snapchat, showcasing how retailers, brands and celebrities are teaming up for social media cross-promotion to drive sales.
Pinterest is moving further into the retail landscape with a new feature for its iOS application that allows users to search for buyable pins, competing with major mobile commerce apps such as Amazon and Etsy.
Kohl’s is driving sales of a new collaborative collection with Disney via social platforms, leveraging a multitude of tactics to attract fans of the Descendants made-for-TV film, including a social media sweepstakes, question-and-answer segments and trivia games.
The announcement that Yahoo is acquiring Polyvore is the latest signal of the growing potential in social media to drive mobile conversions for retailers through both organic reach and paid placements.
Digital gifting company Yiftee is allowing brands and retailers to reward their loyal followers with egifts via Twitter, increasing sales and securing devoted customers.
Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.