As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.
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Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.
Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.
Victoria’s Secret is influencing its millennial demographic to come into its bricks-and-mortar stores through a special Snapchat freebie, in an adapted version of its iconic coupons.
Au Bon Pain, the casual dining chain, is ramping up its efforts to get consumers engaged and to sign up for its rewards programs through a series of social and mobile campaigns.
Facebook is announcing a host of new ways for consumers to interact with brands and businesses through the Facebook mobile application, some of which will be a considerable boost to small businesses without a large digital marketing budget.
Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.
Pizza Hut is hosting a collaborative contest with ESPN that invites consumers to nominate their fantasy draft team’s commissioner for a prize and simultaneously order a pizza to sweeten their football-viewing experiences.
French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce.
Department store chain Bloomingdale’s is asking consumers to say anything with a user-generated content contest that solicits for text over photos.