Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button.
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U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.
Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers.
Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying.
With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer’s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement.
Free People is driving sales of its athletic wear through a shoppable mobile video, advertised on social media along with a contest that taps partnerships with multiple health and fitness-related brands for giveaways.
Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.
Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products.
J. Crew is attempting to direct more attention toward its menswear line by introducing the J. Crew Men’s Instagram account, which enables followers to browse new and classic apparel and accessories before clicking a link in the retailer’s bio to purchase must-have items.