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Wingstop soars on Periscope with live auction using taps as currency

July 29, 2016

Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 26, 2016

U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise

July 22, 2016

Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers.

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Pottery Barn taps users to drive inspiration in shoppable digital gallery

July 19, 2016

Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying.

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Pinterest bets on shopping bag feature to corner social media commerce

June 30, 2016

With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.

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EBay asks users what deals they want, enhancing targeting capabilities

June 24, 2016

EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer’s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement.

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Free People rounds up partnerships, shoppable video, giveaways

June 21, 2016

Free People is driving sales of its athletic wear through a shoppable mobile video, advertised on social media along with a contest that taps partnerships with multiple health and fitness-related brands for giveaways.

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Starbucks heats up awareness for summer drinks via themed Snapchat lenses

June 16, 2016

Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.

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Fabletics kicks up signups through shop-now push on Instagram

June 13, 2016

Online subscription retailer Fabletics is making it easier for its key demographic to signup through a shop now Instagram ad campaign in which users fill out a quiz to get personalized products.

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J. Crew unbuttons gender-specific sales push via menswear-only Instagram account

June 10, 2016

J. Crew is attempting to direct more attention toward its menswear line by introducing the J. Crew Men’s Instagram account, which enables followers to browse new and classic apparel and accessories before clicking a link in the retailer’s bio to purchase must-have items.

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