Retailers Macy’s, H&M and Anthropologie are burrowing through social media to celebrate the Punxsutawney groundhog not seeing his shadow and get an early start on warmer seasonal sales through eye-popping imagery.
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Fast food chain Bojangles is hoping to drive sales ahead of this year’s Super Bowl through a publicized road trip to support the Carolina Panthers, during which fans can request a stop in their town through social media.
Victoria’s Secret is building its popular swimwear line with a mobile-optimized platform on which users can mix and match bikini tops and bottoms, reflecting the growth of convenient and individualized shopping experiences.
Krispy Kreme is lacing up its mobile sales strategy with a Super Bowl tie-in, creating two football-themed donuts and tracking their popularity on social media daily leading up to the big game.
Swiss watchmaker Tag Heuer is taking its ambassador relationship a step further through consumer-facing personalization.
Amazon is appealing to consumers making New Year’s resolutions while driving sales with a contest asking users to share their favorite organizational product.
Mazda Motor Corporation is driving fast and furious sales with a mobile advertising campaign focused on interacting with consumers through a native integration with Instagram, which links to the automaker’s site.
German automaker Porsche is bringing poetry to the tracks in an effort to showcase its vehicles’ desirability and potential.
Kohl’s, Maison Jules and H&M are among the slew of retailers sharing product style images on social media, driving interest in New Year’s Eve attire to maximize the last of sales potential from the holiday season.
Italian jeweler Bulgari has reunited the influencers from its Roman holiday campaign for one last gifting push.