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Dunkin’ taps bevy of Twitter Pumpkin celebration with sweeps

August 23, 2016

Dunkin’ Donuts is getting an early start on promoting sales for its pumpkin-flavored products with a sweepstakes on Twitter that prompts users to retweet a photo to celebrate the flavor’s arrival.

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Ann Taylor’s Pinterest board blends vintage styles with modern sales

August 12, 2016

Ann Taylor is reminding consumers of its historic roots by showcasing retro looks on a Pinterest board interspersed with new products that direct users to shop its collection based on the classic styles.

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Best Buy competes for gold in Twitter contests during Olympics frenzy

August 11, 2016

Best Buy is bringing the Olympics to social media users at home in a contest that prompts consumers to post photos of themselves completing athletic tasks for a chance to win a prize.

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DFS Group tells personal stories to spur loyalty program enrollment

August 9, 2016

LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.

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Dunkin’ Donuts heats up Cold Brew debut via Snapchat geofilters

August 3, 2016

Dunkin’ Donuts foreshadowed the rollout of its Cold Brew coffee this past weekend by enabling its Snapchat followers to be the first to unlock a series of themed geofilters now available in all stores, showcasing how brands can inject exclusivity into their social channels.

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Bobbi Brown, Steve Madden usher in sales through social shopping platform

August 1, 2016

Bobbi Brown, French Connection and Steve Madden are taking a modern approach to summer campaigns by driving sales through bloggers on social media, aggregated in a shoppable format on Stylinity.

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Wingstop soars on Periscope with live auction using taps as currency

July 29, 2016

Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 26, 2016

U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Warby Parker focuses mobile sales vision with Snapchat-exclusive merchandise

July 22, 2016

Warby Parker heightened the Snapchat monetization stakes by rolling out exclusive merchandise for its followers on the photo-sharing application, suggesting that the cachet of products only available via social media could result in more mobile purchases from younger consumers.

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Pottery Barn taps users to drive inspiration in shoppable digital gallery

July 19, 2016

Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying.

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