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How social influencers are disrupting mcommerce in industries besides retail

May 2, 2016

While the retail sector has perhaps benefited the most from advertising partnerships with social influencers – such as fashion and lifestyle bloggers – mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.

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Lane Crawford gets consumers moving with multichannel fitness campaign

April 29, 2016

Chinese department store chain Lane Crawford is helping consumers get closer to their fitness and wellness goals with the launch of an athleisure shopping destination.

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Philly Pretzel Factory fuels sales by leveraging Facebook’s election chatter

April 26, 2016

Philly Pretzel Factory is driving sales during National Pretzel Day – coinciding with the Pennsylvania presidential primary – by inviting consumers to share photos of pretzels made in the top candidates’ likeness on Facebook, showcasing how brands are increasingly tying in their sales strategies with current events.

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Mercedes illustrates importance of car care with grooming comparison

April 26, 2016

German automaker Mercedes-Benz is proving it knows how to make an impression when it matters.

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Forever 21 drives in-store sales with convenient scannable Twitter coupon

April 22, 2016

Forever 21 is attempting to drive in-store sales through social media by sharing a digital coupon with Twitter followers, who can redeem the discount at bricks-and-mortar locations by scanning their mobile screens.

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Starwood Hotels transforms social influencers into travel agents

April 14, 2016

Starwood Hotels & Resorts’ Tribute Portfolio brand has partnered with shopping platform LiketoKnow.it, enabling travelers to browse social influencers’ curated content on Instagram, tap a photo and receive a link via email to book a stay at a featured property.

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Sonic’s recipe for Coachella blends impulse buys and Instagram imagery

April 13, 2016

Sonic Drive-In is making a bold move with a sponsored Instagram campaign for which it developed a photogenic product that is being paired with a shop now button to target Coachella attendees.

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Express models how to leverage Snapchat for in-store activation

March 28, 2016

Express exemplifies how retailers can drive in-store shopping with Snapchat via a recent call-to-action prompting followers to screenshot a mobile-optimized checklist of festival fashions.

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Harry & David brings Easter egg hunt to social media

March 21, 2016

Gourmet gifts retailer Harry & David is driving product sales ahead of Easter by hosting a social media giveaway that encourages fans to locate hidden eggs on the brand’s social media accounts and mobile site, with each egg counting as one sweepstakes entry.

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Forever 21 celebrates music festivals with mobilized shop and social push

March 7, 2016

Forever 21 is weaving social media platforms together for a comprehensive campaign appealing to music festival fans that also integrates with a shop devoted to what to wear as an attendee on its mobilized site.

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