Having followed brand and retailer activity on photo sharing platform Instagram, online industry resource Worth Global Style Network believes a number of third-party sources could open the doors of sales for the platform through the use of action tags.
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Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale.
Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.
PHILADELPHIA – Lifestyle brand and retailer Urban Outfitters’ is experiencing social success by catering content to millennials who are overwhelmed by technology, according to a marketing executive at the Social Commerce Summit at eTail East 2014.
PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.
Specialty retail chain Deb Shops experiments with new social platforms on an ongoing basis and urged marketers at eTail East 2014 to create compelling and engaging content that differs per platform.
Apparel and accessories retailer Lands’ End is giving away a free pair of jeans to its Twitter followers every day in August as families prep for the back-to-season by packing away their shorts and shopping for long pants.
Fast food franchise Subway took puns to a new level in a series of tweets during the premiere of Syfy’s disaster movie sequel Sharknado 2 that showcased a common denominator between fans of the film and of the brand’s sandwiches: biting.
As a digital extension of the “Share a Coke” campaign, Coca-Cola enters into its first social commerce foray with the introduction of a Twitter program that enables users to send a soft drink to their friends for $5.
Fashion retailer Aeropostale is using social and mobile messaging to build anticipation for the upcoming reveal of its new rebranding initiative on July 28, including a text campaign inviting customers in-store and hashtag promotions.