Online fashion marketplace Farfetch is kicking off the official start of the holiday shopping season with a scavenger hunt across its ecommerce site.
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Apparel retailer Asos streamlined its mobile signup process through social media integration in an attempt to drive return visits by better serving experiences customers want.
Apparel and accessories brand Kate Spade recently aired the latest episode in a social media video series featuring actress Anna Kendrick as it looks to drive holiday sales with shoppable mobile content.
The Salvation Army updates its annual Red Kettle holiday campaign by offering a free trip to New York and a giving spree to an individual whose contest entry is selected by social media users.
Victoria’s Secret is inviting customers to partake in a social-enabled fashion show party on November 10 by asking for a ticket in stores, snapping a photo with the ticket and uploading it on Instagram in exchange for a $10 coupon.
Target has several mobile-first treats planned for customers this Halloween, including shoppable 360-degree virtual reality videos on YouTube and a crowdsourced social network to help parents find the best houses for experiencing the holiday.
NEW YORK – A celebrity chef and image activist at the third annual Total Market Summit claimed that social media and mobile are helping showcase more accurate representations of the African-American community, therefore displaying to brands what their target markets really are.
Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs.
With approximately one-quarter of millennials using Pinterest for Halloween costume inspiration and a host of new commerce-driven capabilities now available, the social media site should be playing a big part in retailers’ mobile outreach this month.
U.S. fashion label Diane von Furstenberg is rewarding loyal viewers of its branded reality show “House of DVF” with a giveaway of a custom-branded Fiat during the finale.