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Will Pinterest’s update for retailers mean social commerce will see fruition?

December 5, 2016

As conversion rates on social buy buttons remain low, there has been a slight increase due to updates to user experiences, inspiring Pinterest to majorly tweak its for-business capabilities on mobile and desktop.

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Sephora rewards social media users without having to go private

November 22, 2016

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Will Instagram’s shoppable-photos strategy finally usher in social media sales?

November 2, 2016

Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.

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Victoria’s Secret use of Snapchat modernizes its traditional freebie coupons

October 31, 2016

Victoria’s Secret is influencing its millennial demographic to come into its bricks-and-mortar stores through a special Snapchat freebie, in an adapted version of its iconic coupons.

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Au Bon Pain ramps up social and mobile marketing to appeal to younger demographics

October 24, 2016

Au Bon Pain, the casual dining chain, is ramping up its efforts to get consumers engaged and to sign up for its rewards programs through a series of social and mobile campaigns.

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Facebook Pages converts into purchasing platform, but further threatens big business

October 21, 2016

Facebook is announcing a host of new ways for consumers to interact with brands and businesses through the Facebook mobile application, some of which will be a considerable boost to small businesses without a large digital marketing budget.

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Marshalls surprises customers with curated gifts inspired by their Pinterest boards

September 23, 2016

Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.

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Pizza Hut heats up impulse sales with fantasy football-themed ESPN contest

September 19, 2016

Pizza Hut is hosting a collaborative contest with ESPN that invites consumers to nominate their fantasy draft team’s commissioner for a prize and simultaneously order a pizza to sweeten their football-viewing experiences.

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Kenzo translates social media to reality in humorous film

September 15, 2016

French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce.

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Bloomingdale’s gets the word out with mobile-only sweepstakes

September 14, 2016

Department store chain Bloomingdale’s is asking consumers to say anything with a user-generated content contest that solicits for text over photos.

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