Target is pushing the envelope with Twitter this holiday season with a strategy that revolves around the retailer’s Cartwheel deal application.
Starting Dec. 15, New York merchants will be able to interact with consumers via a new Wi-Fi service that helps draw in-store traffic with geo-targeted ads.
LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.
Barnes & Noble is running ads in Facebook’s mobile newsfeed encouraging college students to upload photos and have a donation made to Habitat for Humanity.
The J.M. Smucker Company is bringing back its “Mug Up” promotion for Dunkin’ Donuts packaged coffee with an added mobile twist, letting consumers enter via Instagram.
Retailers such as Office Depot, JCPenney and Staples recently took to social media to promote back-to-school shopping. However, Target’s strategy really stood out for driving 50 percent of tweets from a mobile device, according to exclusive mobile data from Engagor.
Visa is asking account holders to post their football fantasies on Twitter or Instagram for a chance of having their dreams fulfilled.
Australia-based pie franchise Pie Face has seen a huge increase in its social media presence after launching a monthly Pay with a Tweet campaign in its New York stores.
With companies such as Venmo adding social elements to mobile payments, it remains to be seen whether or not consumers are completely comfortable with merging the two spheres of social and payments on mobile.
PHILADELPHIA – A Facebook executive at eTail East said that it is crucial for retailers to get it right in mobile because they have fewer chances to succeed than they do with in-store and on desktops.