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Marshalls surprises customers with curated gifts inspired by their Pinterest boards

September 23, 2016

Marshalls is making some of its customers’ Pinterest boards come to life this fall with surprise packages delivered to consumers’ homes featuring gifts inspired by items they have pinned on Pinterest as part of the retailer’s Pin Pals campaign.

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Pizza Hut heats up impulse sales with fantasy football-themed ESPN contest

September 19, 2016

Pizza Hut is hosting a collaborative contest with ESPN that invites consumers to nominate their fantasy draft team’s commissioner for a prize and simultaneously order a pizza to sweeten their football-viewing experiences.

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Kenzo translates social media to reality in humorous film

September 15, 2016

French fashion house Kenzo is reflecting on the boundaries and connections created by social media in a campaign that favors content over commerce.

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Bloomingdale’s gets the word out with mobile-only sweepstakes

September 14, 2016

Department store chain Bloomingdale’s is asking consumers to say anything with a user-generated content contest that solicits for text over photos.

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Social influencer campaigns 11x more impactful than digital advertising: TapInfluence

September 1, 2016

During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional ads, but marketers should be valuing transparency, authenticity and audience targeting.

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Dunkin’ taps bevy of Twitter Pumpkin celebration with sweeps

August 23, 2016

Dunkin’ Donuts is getting an early start on promoting sales for its pumpkin-flavored products with a sweepstakes on Twitter that prompts users to retweet a photo to celebrate the flavor’s arrival.

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Ann Taylor’s Pinterest board blends vintage styles with modern sales

August 12, 2016

Ann Taylor is reminding consumers of its historic roots by showcasing retro looks on a Pinterest board interspersed with new products that direct users to shop its collection based on the classic styles.

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Best Buy competes for gold in Twitter contests during Olympics frenzy

August 11, 2016

Best Buy is bringing the Olympics to social media users at home in a contest that prompts consumers to post photos of themselves completing athletic tasks for a chance to win a prize.

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DFS Group tells personal stories to spur loyalty program enrollment

August 9, 2016

LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.

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Dunkin’ Donuts heats up Cold Brew debut via Snapchat geofilters

August 3, 2016

Dunkin’ Donuts foreshadowed the rollout of its Cold Brew coffee this past weekend by enabling its Snapchat followers to be the first to unlock a series of themed geofilters now available in all stores, showcasing how brands can inject exclusivity into their social channels.

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