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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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How The North Face uses voice search to drive mcommerce sales

March 13, 2014

Outdoor gear and apparel retailer The North Face continues to see strong results from its use of natural language and voice-enabled search, helping its sites across mobile and desktop in several European counties to deliver a 35 percent increase in search conversion rate and 24 percent increase in revenue from search.

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Mobile search drives in-store traffic and accelerates buying intent

January 17, 2014

NEW YORK – Mobile search and mobile SEO push publishers, brands and retailers into the forefront, bring consumers into stores and boost sales, according to executives at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference on Wednesday.

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How Lenovo leverages mobile search to drive in-store sales

October 31, 2013

LITCHFIELD PARK, AZ – A Lenovo executive at the Mobile Shopping Fall Summit said that the brand is working around the fact that that it does not have physical stores with 5,053 location-based mobile search pages to increase traffic to consumer electronics retailers.

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Deb Shops drives mcommerce results by enhancing on-site search

July 16, 2013

Deb Shops is driving key mobile commerce metrics such as revenue per visitor by enhancing the on-site experience for its mobile Web site to make it easier for users to find items of interest.

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Webinar on April 24: Why retailers and brands must get mobile search right

April 19, 2013

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Google delivers strong Q1 results despite ongoing questions about monetizing mobile – Mobile Marketer

April 19, 2013

Mobile Marketer today – Google delivers strong Q1 results despite ongoing questions about monetizing mobile; ComScore exec: Digital omnivore is a challenge.

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Webinar on April 24: Why retailers and brands must get mobile search right

April 10, 2013

Register for this free webinar April 24 at 2–3 p.m. ET on why retailers and brands must get mobile search right as more research, shopping and buying occurs on smartphones and tablets, driving both in-store and on-device sales. Hear experts from Resolution Media, Strategy Analytics, IgnitionOne and R/GA deep-dive into the issues.

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Is Google vulnerable in mobile search? – Mobile Marketer

December 5, 2012

Mobile Marketer today – Is Google vulnerable in mobile search?; Apple closes gap in ad impressions, still lags behind Android: report.

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Personalization is core to the future of mobile search – Mobile Marketer

September 20, 2012

Mobile Marketer today – Personalization is core to the future of mobile search; Entertainment Weekly promotes HTC One X through multichannel campaign.

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