NEW YORK – A HotelTonight executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed that mobile search is imperative for the hospitality brand, and will continue its upward trajectory as paid search, application store optimization and app indexing take off.
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BOSTON – An executive from Blinds.com at eTail East 2015 explained the importance of testing and customizing paid search results for individual products on Google, making sure to adjust a strategy based on what works for a particular item and platform.
A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.
In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.
JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.
Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association.
EBay Classifieds is teaming up with search advertising network adMarketplace to augment the search experience for mobile and tablet users as the site experiences an influx of visitors from mobile platforms.
PALM DESERT, CA – A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
ShopSavvy, a mobile shopping application that incorporates barcode scanning as its primary search function, has undergone an update which brings a new kind of accessibility to pricing, product specs and customer reviews.