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Denny’s mobile location push brings 162pc increase in search impressions

April 20, 2016

In a reflection of the growing number of merchants tapping mobile location data, Denny’s bolstered its visibility across several sites and mobile applications, successfully reaching on-the-go consumers and urging them to visit a nearby restaurant.

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Sears Outlet exec: Mobile search results in higher in-store traffic

March 25, 2016

NEW YORK – A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association’s Mobile Location Leadership Forum revealed that local discoverability is one of the company’s top uses of mobile, as four in five local mobile searches culminate in a purchase.

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Google tackles online travel agencies with vacation-booking tool on mobile

March 11, 2016

Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile search – a tactic that could put a dent in online travel agencies’ bookings.

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Booking.com remodels travel search with focus on consumers’ interests

March 2, 2016

Booking.com has revamped search on its mobile and digital properties so users can find travel destinations that fit their passions, supporting the discovery of new locations.

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Best Buy plugs scan-to-shop search feature into Android app

January 28, 2016

Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.

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Harry & David focuses on mobile search to drive local sales

December 9, 2015

Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.

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How Urban Outfitters plans to boost mobile sales with visual search

October 7, 2015

Urban Outfitters is going beyond the standard millennial retailer’s digital commerce offerings by collaborating with mobile visual search company Slyce to enable customers to snap photos of desired items with their smartphones and find similar products within its inventory.

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DoSomething.org taps mobile search to drive charitable donations among millennials

October 5, 2015

DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.

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HotelTonight exec: Mobile search will gain traction with app indexing

September 30, 2015

NEW YORK – A HotelTonight executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed that mobile search is imperative for the hospitality brand, and will continue its upward trajectory as paid search, application store optimization and app indexing take off.

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Blinds.com exec emphasizes importance of testing paid search for individual products

August 11, 2015

BOSTON – An executive from Blinds.com at eTail East 2015 explained the importance of testing and customizing paid search results for individual products on Google, making sure to adjust a strategy based on what works for a particular item and platform.

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