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Blinds.com exec emphasizes importance of testing paid search for individual products

August 11, 2015

BOSTON – An executive from Blinds.com at eTail East 2015 explained the importance of testing and customizing paid search results for individual products on Google, making sure to adjust a strategy based on what works for a particular item and platform.

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Q&A: JCPenney’s visual search simplifies shopping research for consumers

June 9, 2015

A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.

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Can Google change mobile shopping behavior with a buy button?

May 19, 2015

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

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JCPenney embraces on-the-spot purchasing capability of visual mobile search

April 1, 2015

JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.

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Mobile devices top online searches for local products: report

March 16, 2015

Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association.

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EBay Classifieds bumps up search experience for mobile, tablet users

March 11, 2015

EBay Classifieds is teaming up with search advertising network adMarketplace to augment the search experience for mobile and tablet users as the site experiences an influx of visitors from mobile platforms.

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Walmart.com exec says mobile deserves starring role in SEM, product searches

February 18, 2015

PALM DESERT, CA – A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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ShopSavvy update pits price against in-store experience and loyalty

August 20, 2014

ShopSavvy, a mobile shopping application that incorporates barcode scanning as its primary search function, has undergone an update which brings a new kind of accessibility to pricing, product specs and customer reviews.

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EBags boosts conversions by streamlining search and discovery

August 19, 2014

EBags, an online retailer of handbags, luggage, backpacks and accessories has created an engaging, innovative way to find the essential handbag on mobile devices by letting users swipe right if they “Love it” and left to “Leave it,” ultimately delivering a better way for shoppers to sort through its vast array of over 12,000 products.

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