Search

Google projects that 44 percent of total searches for last-minute gifts and store locator terms will take place via mobile devices this coming holiday season.

Consumers are becoming more dependent on using their smartphones as shopping tools, giving brands and retailers an unprecedented opportunity in terms of ramping up their mobile search efforts to drive more sales.

Local business search company thomsonlocal.com has launched an application for Google’s Android.

AT&T has updated its Yellow Pages application for Apple’s iPhone to include local deals from merchants and enhanced search capabilities.

Orbitz has launched applications for Apple’s iPhone and Google’s Android mobile devices that let customers shop and book a selection of air, car rental and hotel options.

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.

Hotel.info has entered mobile commerce, extending its “Check & Book” motto to mobile.

Google has integrated mobile coupons into its Google Earth and Maps features providing brands the ability to serve location-based deals to consumers.

NearU Search has launched Qpons Small Business Editions — a completely self-service Web application that allows anyone to register, create and implement a mobile advertising campaign.

NearU Search, an SMS search company, has introduced Qpons, a tool that will enable small local businesses to quickly and effectively implement mobile marketing campaigns.