Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.
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Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.
Urban Outfitters is going beyond the standard millennial retailer’s digital commerce offerings by collaborating with mobile visual search company Slyce to enable customers to snap photos of desired items with their smartphones and find similar products within its inventory.
DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.
NEW YORK – A HotelTonight executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed that mobile search is imperative for the hospitality brand, and will continue its upward trajectory as paid search, application store optimization and app indexing take off.
BOSTON – An executive from Blinds.com at eTail East 2015 explained the importance of testing and customizing paid search results for individual products on Google, making sure to adjust a strategy based on what works for a particular item and platform.
A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.
In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.
JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.
Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association.