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Best Buy drives 1M store visits with mobile content, local ads

July 13, 2016

Best Buy drove more than one million in-store visits after focusing on mobile to answer customers’ product-related questions via buying guides, video tutorials on YouTube and localized mobile ads.

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BeddingStyle.com sees 28pc mobile revenue jump thanks to search optimization

June 27, 2016

BeddingStyle.com saw a nine percent increase in average order volume after making search on mobile much easier for customers, streamlining the technology capabilities for greater product viewability and relevant results.

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Kohl’s spurs impulse purchases with in-app voice search

June 14, 2016

Kohl’s is cementing its status as an early adopter of mobile technologies by integrating voice search functions into its application, enabling users to skip browsing hundreds of inventory items and find products more easily, potentially resulting in greater impulse buys.

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Mobile search’s role expands as cross-platform partnerships bloom

June 8, 2016

Local merchants are realizing a more powerful stance on mobile search with users increasingly able to directly order services within results, as evidenced by Pingup’s partnership with Yahoo as well as Yelp’s new tie-ups, including with Delivery.com.

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Lighting New York switches on mobile search with discovery focus

May 31, 2016

Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.

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Denny’s mobile location push brings 162pc increase in search impressions

April 20, 2016

In a reflection of the growing number of merchants tapping mobile location data, Denny’s bolstered its visibility across several sites and mobile applications, successfully reaching on-the-go consumers and urging them to visit a nearby restaurant.

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Sears Outlet exec: Mobile search results in higher in-store traffic

March 25, 2016

NEW YORK – A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association’s Mobile Location Leadership Forum revealed that local discoverability is one of the company’s top uses of mobile, as four in five local mobile searches culminate in a purchase.

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Google tackles online travel agencies with vacation-booking tool on mobile

March 11, 2016

Google is taking the travel industry head-on with the rollout of its newest tool, Destinations on Google, which lets consumers discover and book their next vacation entirely via mobile search – a tactic that could put a dent in online travel agencies’ bookings.

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Booking.com remodels travel search with focus on consumers’ interests

March 2, 2016

Booking.com has revamped search on its mobile and digital properties so users can find travel destinations that fit their passions, supporting the discovery of new locations.

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Best Buy plugs scan-to-shop search feature into Android app

January 28, 2016

Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.

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