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CheapTickets enhances search flexibility with split-ticketing options

August 11, 2016

CheapTickets is enticing travelers to book trips through its mobile application by enabling them to take advantage of split ticketing, a feature that lets users browse for two one-way flights during any round trip search, typically yielding better deals.

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How Greekgear drove a 33pc lift in mobile conversion

August 4, 2016

Online retailer Greekgear has seen a 33 percent increase in its mobile conversion rate and a 10 percent mobile conversion lift for pay-per-click campaigns after refocusing its Web site for smartphone users and doubling down on mobile text and display ads on Google, including using location targeting.

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Can OTAs upstage Google’s travel updates and reclaim mobile customers?

July 25, 2016

Google’s recent travel updates include consumer-friendly booking tools such as hotel smart filters and enhanced flight price tracking, but threaten to overshadow airlines’ and travel providers’ own mobile platforms unless they leverage more predictive analytics and real-time inventory changes.

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Best Buy drives 1M store visits with mobile content, local ads

July 13, 2016

Best Buy drove more than one million in-store visits after focusing on mobile to answer customers’ product-related questions via buying guides, video tutorials on YouTube and localized mobile ads.

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BeddingStyle.com sees 28pc mobile revenue jump thanks to search optimization

June 27, 2016

BeddingStyle.com saw a nine percent increase in average order volume after making search on mobile much easier for customers, streamlining the technology capabilities for greater product viewability and relevant results.

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Kohl’s spurs impulse purchases with in-app voice search

June 14, 2016

Kohl’s is cementing its status as an early adopter of mobile technologies by integrating voice search functions into its application, enabling users to skip browsing hundreds of inventory items and find products more easily, potentially resulting in greater impulse buys.

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Mobile search’s role expands as cross-platform partnerships bloom

June 8, 2016

Local merchants are realizing a more powerful stance on mobile search with users increasingly able to directly order services within results, as evidenced by Pingup’s partnership with Yahoo as well as Yelp’s new tie-ups, including with Delivery.com.

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Lighting New York switches on mobile search with discovery focus

May 31, 2016

Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.

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Denny’s mobile location push brings 162pc increase in search impressions

April 20, 2016

In a reflection of the growing number of merchants tapping mobile location data, Denny’s bolstered its visibility across several sites and mobile applications, successfully reaching on-the-go consumers and urging them to visit a nearby restaurant.

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Sears Outlet exec: Mobile search results in higher in-store traffic

March 25, 2016

NEW YORK – A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association’s Mobile Location Leadership Forum revealed that local discoverability is one of the company’s top uses of mobile, as four in five local mobile searches culminate in a purchase.

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