PALM DESERT, CA – A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds.
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Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
ShopSavvy, a mobile shopping application that incorporates barcode scanning as its primary search function, has undergone an update which brings a new kind of accessibility to pricing, product specs and customer reviews.
EBags, an online retailer of handbags, luggage, backpacks and accessories has created an engaging, innovative way to find the essential handbag on mobile devices by letting users swipe right if they “Love it” and left to “Leave it,” ultimately delivering a better way for shoppers to sort through its vast array of over 12,000 products.
PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.
PHILADELPHIA – AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results.
Budget travel site Hostelworld has released a new native application for the iPad which recognizes the importance that mobile plays for its customers in extending booking to tablets.
Two Tap is helping publishers and retailers increase sales conversions for mobile and traditional online purchases via what purports to be the first checkout solution allowing consumers to buy any product from any retailer on any mobile app or Web site using a universal shopping cart.
Aggregated property marketplace Trulia has signed an agreement with New York State Multiple Listing System to ensure it can more accurately market listings and provide a better experience for users looking to buy or sell homes in New York state.
Heels.com is equipping mobile and Web-based users with a new visual search functionality that will produce exact or similar product offerings for uploaded sample images and will combat the ecommerce woe of discouraged or abandoned search.