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Best Buy plugs scan-to-shop search feature into Android app

January 28, 2016

Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.

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Harry & David focuses on mobile search to drive local sales

December 9, 2015

Gourmet gifts retailer Harry & David is hoping to streamline the customer journey by focusing on boosting store locator and location pages on mobile search for easier consumer access.

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How Urban Outfitters plans to boost mobile sales with visual search

October 7, 2015

Urban Outfitters is going beyond the standard millennial retailer’s digital commerce offerings by collaborating with mobile visual search company Slyce to enable customers to snap photos of desired items with their smartphones and find similar products within its inventory.

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DoSomething.org taps mobile search to drive charitable donations among millennials

October 5, 2015

DoSomething.org is leveraging mobile search to highlight social causes important to young consumers by accepting a 10 cent donation from Yahoo for every eligible search performed on a mobile browser throughout October.

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HotelTonight exec: Mobile search will gain traction with app indexing

September 30, 2015

NEW YORK – A HotelTonight executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed that mobile search is imperative for the hospitality brand, and will continue its upward trajectory as paid search, application store optimization and app indexing take off.

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Blinds.com exec emphasizes importance of testing paid search for individual products

August 11, 2015

BOSTON – An executive from Blinds.com at eTail East 2015 explained the importance of testing and customizing paid search results for individual products on Google, making sure to adjust a strategy based on what works for a particular item and platform.

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Q&A: JCPenney’s visual search simplifies shopping research for consumers

June 9, 2015

A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.

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Can Google change mobile shopping behavior with a buy button?

May 19, 2015

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

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JCPenney embraces on-the-spot purchasing capability of visual mobile search

April 1, 2015

JCPenney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon, Macy’s and other retailers who are leveraging image recognition to enable customers to snap photos and view similar items.

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Mobile devices top online searches for local products: report

March 16, 2015

Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association.

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