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EBay takes a page from Pinterest with visual-heavy app update

April 25, 2014

EBay has updated its mobile applications and mobile Web site with new features that enhance browsing, shopping and selling capabilities.

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Bloomingdale’s inspires selfies with blogger beauty guide

April 22, 2014

Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring.

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Coca-Cola shows how to make anything – even a building – into a shareable touch point – Mobile Marketer

April 22, 2014

Today on Mobile Commerce Daily – Coca-Cola shows how to make anything – even a building – into a shareable touch point; Tribeca Film Festival loads up on iBeacons for event information

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LevelUp cuts fees again but goal of total elimination remains elusive

April 16, 2014

LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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Yogen Fruz treats customers with new mobile payment option

April 3, 2014

Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.

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Taco Bell feeds millennials’ high-tech appetites with mobile ordering

February 12, 2014

In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.

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EBay struggles with translating mobile might offline

January 24, 2014

While PayPal is fueling much of eBay’s mobile growth, the company’s local and offline initiatives have been slower to take off, highlighting the challenge in leveraging mobile to drive multichannel experiences.

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Office Depot prioritizes mobile personalization following strong holiday sales

January 16, 2014

NEW YORK – An Office Depot executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that mobile represented 24 percent of Cyber Monday Web traffic in 2013, fueling a stronger focus on personalization this year.

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Mobile Web outpaces app in Pizza Hut’s digital ordering

December 13, 2013

Pizza Hut is chalking up the growth in online and mobile orders this year primarily to the increase in sales made via the mobile Web versus through applications.

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