NEW YORK – A Domino’s Pizza executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the brand’s strong digital sales, which stem from enabling mobile-savvy consumers to place pizza orders via an application, social media, a virtual voice assistant and an online site to ensure maximum convenience and reach.
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Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.
Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events.
A study from Suite 48 Analytics shows that going mobile is the best option for photograph-printing vendors in terms of sales.
Sephora is experiencing a digital gifting revenue growth rate that is eight times faster after its integration with prepaid commerce solution CashStar, proving that offering the capability on standalone mobile applications can ramp up gift card sales.
Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey.
While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.
GrubHub’s acquisition of two online delivery sites that are optimized for mobile devices, DiningIn and Restaurant on the Run, points to the company’s growing focus on ramping up mobile ordering as leading brands such as Taco Bell and Starbucks continue to roll out similar offerings.
Amazon’s fast shipping Prime service gained more than 10 million members worldwide while Amazon.com saw nearly 60 percent of its consumers shop for the holidays via mobile devices, cementing its status as the mobile retailer to beat in 2015.
Walmart’s revenue results from Thanksgiving and Cyber Monday reveal mobile drove approximately 70 percent of traffic to Walmart.com, reflecting the growing role of smartphones and tablets in the path to purchase.