LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.
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Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.
In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.
While PayPal is fueling much of eBay’s mobile growth, the company’s local and offline initiatives have been slower to take off, highlighting the challenge in leveraging mobile to drive multichannel experiences.
NEW YORK – An Office Depot executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that mobile represented 24 percent of Cyber Monday Web traffic in 2013, fueling a stronger focus on personalization this year.
Pizza Hut is chalking up the growth in online and mobile orders this year primarily to the increase in sales made via the mobile Web versus through applications.
NEW YORK – A Gilt executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2013 conference said that as mobile’s role continues to grow for flash retailers, it is possible to imagine some companies hitting significantly higher revenue percentages through the medium.
PHILADELPHIA – A Hautelook executive at eTail East revealed that in addition to seeing an uptick in mobile traffic, the medium is also converting significantly.
So far this year, Seamless has processed an average of nearly 150,000 monthly green orders, with mobile playing a big deal in the company’s ongoing eco-friendly efforts.