Home furnishings retailer Wayfair revealed that one of its digital tools, an Idea Board that enables consumers to create product wish lists and plan redecorating initiatives, is responsible for 31 percent of mobile application revenue.
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Pizza Hut enjoyed record-breaking sales on the day of the Super Bowl, with orders coming from mobile devices representing approximately one-third of total sales, underscoring consumer demand for on-the-go food purchases during major sporting events.
Comfort footwear retailer Rockport is leaving behind a significant digital footprint, as evidenced by a massive jump in mobile commerce revenue and a 124 percent year-over-year increase in holiday weekend sales.
In a reflection of consumers’ growing digital shopping habits, mobile commerce made up a significant portion of 2015’s holiday sales, with $12.7 billion spent on smartphones and tablet devices, according to a new report from comScore.
Apple experienced a jolly holiday commerce season, with customers spending more than $1.1 billion on new mobile applications and in-app purchases within a two-week period.
Shoes.com is tightening the laces on its mobile strategy after seeing 31.8 percent of purchases stem from smartphones this year, up by nearly 21 percent since 2014.
Starbucks experienced a considerable rise in revenue this third quarter, with sales toppling 18 percent higher, as the brand admits stores that were early adopters of its mobile ordering and payments options were the biggest winners.
Panera Bread is continuing to convert more of its locations into its Panera 2.0 initiative, which includes a bigger focus on mobile ordering, payments and delivery options, as the company experiences downtrodden profits due to costs.
While Chipotle Mexican Grill was one of the first quick service restaurant chains to implement mobile ordering, the brand’s stagnant third quarter is prompting it to debut more enhancements to the platform, as well as an online catering service, in a bid to further optimize the experience and boost sales next year.
NEW YORK – A Domino’s Pizza executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the brand’s strong digital sales, which stem from enabling mobile-savvy consumers to place pizza orders via an application, social media, a virtual voice assistant and an online site to ensure maximum convenience and reach.