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LevelUp cuts fees again but goal of total elimination remains elusive

April 16, 2014

LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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Yogen Fruz treats customers with new mobile payment option

April 3, 2014

Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.

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Taco Bell feeds millennials’ high-tech appetites with mobile ordering

February 12, 2014

In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.

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EBay struggles with translating mobile might offline

January 24, 2014

While PayPal is fueling much of eBay’s mobile growth, the company’s local and offline initiatives have been slower to take off, highlighting the challenge in leveraging mobile to drive multichannel experiences.

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Office Depot prioritizes mobile personalization following strong holiday sales

January 16, 2014

NEW YORK – An Office Depot executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that mobile represented 24 percent of Cyber Monday Web traffic in 2013, fueling a stronger focus on personalization this year.

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Mobile Web outpaces app in Pizza Hut’s digital ordering

December 13, 2013

Pizza Hut is chalking up the growth in online and mobile orders this year primarily to the increase in sales made via the mobile Web versus through applications.

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Gilt exec: Mobile could end up driving 75-80pc of flash retail sales

September 13, 2013

NEW YORK – A Gilt executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2013 conference said that as mobile’s role continues to grow for flash retailers, it is possible to imagine some companies hitting significantly higher revenue percentages through the medium.

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Nordstrom’s Hautelook drives 40pc of conversions via mobile

August 15, 2013

PHILADELPHIA – A Hautelook executive at eTail East revealed that in addition to seeing an uptick in mobile traffic, the medium is also converting significantly.

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Seamless processes 150,000 green orders per month

April 19, 2013

So far this year, Seamless has processed an average of nearly 150,000 monthly green orders, with mobile playing a big deal in the company’s ongoing eco-friendly efforts.

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