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Pay-per-view jumps to mobile, despite slow payment adoption fears

August 28, 2015

Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.

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Dr. Martens takes mobile on the road to drive in-store sales

April 17, 2015

Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events.

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Creation of photo print products via apps attracting new customers to sharing services: study

March 17, 2015

A study from Suite 48 Analytics shows that going mobile is the best option for photograph-printing vendors in terms of sales.

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Sephora’s digital gifting revenue takes off with CashStar

March 12, 2015

Sephora is experiencing a digital gifting revenue growth rate that is eight times faster after its integration with prepaid commerce solution CashStar, proving that offering the capability on standalone mobile applications can ramp up gift card sales.

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Fandango sees 65pc ticket sales via mobile for Fifty Shades

February 18, 2015

Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey.

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Taco Bell wraps up mobile ordering with 20pc higher order values

February 9, 2015

While Taco Bell’s parent company Yum! Brands saw an $86 million fourth-quarter loss, the taco chain is heating up sales thanks to its new mobile ordering app, which is seeing the average order come in at 20 percent higher than in-store orders.

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GrubHub picks up delivery sites in mobile-ordering land grab

February 6, 2015

GrubHub’s acquisition of two online delivery sites that are optimized for mobile devices, DiningIn and Restaurant on the Run, points to the company’s growing focus on ramping up mobile ordering as leading brands such as Taco Bell and Starbucks continue to roll out similar offerings.

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Amazon.com sees nearly 60pc of consumers shop for holidays on mobile

December 29, 2014

Amazon’s fast shipping Prime service gained more than 10 million members worldwide while Amazon.com saw nearly 60 percent of its consumers shop for the holidays via mobile devices, cementing its status as the mobile retailer to beat in 2015.

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Walmart sees 70pc of Thanksgiving traffic from mobile

December 3, 2014

Walmart’s revenue results from Thanksgiving and Cyber Monday reveal mobile drove approximately 70 percent of traffic to Walmart.com, reflecting the growing role of smartphones and tablets in the path to purchase.

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Thanksgiving weekend shows highest numbers yet for mobile sales

December 2, 2014

As retailers’ use of mobile becomes more advanced, consumers are faced with less need to shop in-store, causing an unprecedented number to skip the lines and opt for online, as shown from this past weekend.

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