Comfort footwear retailer Rockport is leaving behind a significant digital footprint, as evidenced by a massive jump in mobile commerce revenue and a 124 percent year-over-year increase in holiday weekend sales.
- No categories
In a reflection of consumers’ growing digital shopping habits, mobile commerce made up a significant portion of 2015’s holiday sales, with $12.7 billion spent on smartphones and tablet devices, according to a new report from comScore.
Apple experienced a jolly holiday commerce season, with customers spending more than $1.1 billion on new mobile applications and in-app purchases within a two-week period.
Shoes.com is tightening the laces on its mobile strategy after seeing 31.8 percent of purchases stem from smartphones this year, up by nearly 21 percent since 2014.
Starbucks experienced a considerable rise in revenue this third quarter, with sales toppling 18 percent higher, as the brand admits stores that were early adopters of its mobile ordering and payments options were the biggest winners.
Panera Bread is continuing to convert more of its locations into its Panera 2.0 initiative, which includes a bigger focus on mobile ordering, payments and delivery options, as the company experiences downtrodden profits due to costs.
While Chipotle Mexican Grill was one of the first quick service restaurant chains to implement mobile ordering, the brand’s stagnant third quarter is prompting it to debut more enhancements to the platform, as well as an online catering service, in a bid to further optimize the experience and boost sales next year.
NEW YORK – A Domino’s Pizza executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the brand’s strong digital sales, which stem from enabling mobile-savvy consumers to place pizza orders via an application, social media, a virtual voice assistant and an online site to ensure maximum convenience and reach.
Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.
Footwear brand Dr. Martens took its #Standforsomething campaign around the United States with indie rock band Drowners, leveraging mobile application Bandsintown to drive sales with meet-and-greets and in-store events.