In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.
While PayPal is fueling much of eBay’s mobile growth, the company’s local and offline initiatives have been slower to take off, highlighting the challenge in leveraging mobile to drive multichannel experiences.
NEW YORK – An Office Depot executive at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference said that mobile represented 24 percent of Cyber Monday Web traffic in 2013, fueling a stronger focus on personalization this year.
Pizza Hut is chalking up the growth in online and mobile orders this year primarily to the increase in sales made via the mobile Web versus through applications.
NEW YORK – A Gilt executive at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2013 conference said that as mobile’s role continues to grow for flash retailers, it is possible to imagine some companies hitting significantly higher revenue percentages through the medium.
PHILADELPHIA – A Hautelook executive at eTail East revealed that in addition to seeing an uptick in mobile traffic, the medium is also converting significantly.
So far this year, Seamless has processed an average of nearly 150,000 monthly green orders, with mobile playing a big deal in the company’s ongoing eco-friendly efforts.
Priceline’s Booking.com has seen the total transaction value of mobile hotel bookings rise from $1 billion in 2011 to more than $3 billion in 2012.
Seamless is seeing mobile play a big role in the company’s ongoing efforts, with more consumers turning to their smartphones and tablets to place their favorite orders.
This past Valentine’s Day, consumers continued to rely on mobile to find last-minute bookings, according to new findings from Priceline.