Toys and hobbies

Toys R Us is looking to increase its mobile sales via an iAd campaign that encourages users to download its iPhone shopping application.

Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys.

Toys R Us has enhanced its mobile initiatives for the holiday season by letting consumers redeem coupons via scanned bar codes at the point of sale.

Toys R Us has taken its Great Big Christmas Book holiday catalog and made it available in a digital version for the iPad, letting children drag items they want to receive into a gift box to create their must-have list for family members.

Toys “R” Us launched an iPhone app that integrates QR codes, videos and rewards into a daily retail shopping experience to enhance its marketing and loyalty initiatives.

Toys”R”Us Inc. is ramping up its mobile shopping capabilities with a new mobile Web site and two applications.

Outdoor gear and apparel retailer Recreational Equipment Inc. has launched a new snow-conditions mobile application, but with a twist: It has an embedded storefront.