Sporting goods

British outdoor goods retailer Go Outdoors is mobilizing its loyalty program to drive consumers in-store via an iPhone app.

Specialty sporting goods retailer Sport Chalet is piloting a new mobile application for the iPad that gives shoppers a way to apply for instant in-store credit.

Bass Pro Shops is piloting the use of iPod touches in stores to reduce the amount of time customers spend waiting in line to make a purchase.

Outdoor apparel and gear retailer Eastern Mountain Sports is rolling out iPads in its stores that leverage its existing point-of-sale, ecommerce and store systems.

Outdoor apparel and accessories retailer REI is using an augmented reality application to let consumers win prizes and drive in-store traffic to its new New York location.

Outdoor specialty retailer Moosejaw is integrating mobile into its point-of-sale systems in time for the holiday season.

Golf Galaxy has launched a mobile commerce site to make it easy for mobile users to shop and buy golf-related items such as clubs.

Sportswear brand adidas is targeting high school athletes with a mobile video campaign that aims to sell the new adiZero Rose 2 line of shoes.

Outdoor goods retailer Cabela’s is cementing its mobile strategy by partnering with digital gift card service Swagg.

Allstate Insurance Co. is giving college football fans a chance to win a new car and trip to the BCS National Championship game via a text-to-win sweepstakes.