Sporting goods

Outdoor apparel and gear retailer Eastern Mountain Sports is rolling out iPads in its stores that leverage its existing point-of-sale, ecommerce and store systems.

Outdoor apparel and accessories retailer REI is using an augmented reality application to let consumers win prizes and drive in-store traffic to its new New York location.

Outdoor specialty retailer Moosejaw is integrating mobile into its point-of-sale systems in time for the holiday season.

Golf Galaxy has launched a mobile commerce site to make it easy for mobile users to shop and buy golf-related items such as clubs.

Sportswear brand adidas is targeting high school athletes with a mobile video campaign that aims to sell the new adiZero Rose 2 line of shoes.

Outdoor goods retailer Cabela’s is cementing its mobile strategy by partnering with digital gift card service Swagg.

Allstate Insurance Co. is giving college football fans a chance to win a new car and trip to the BCS National Championship game via a text-to-win sweepstakes.

The US Open is using mobile ticketing as a way to increase participation for the tournament.

Cabela’s new branded iPhone and Android apps enhance the shopping experience with in-app purchasing and the ability to scan items in store.

As an official launch partner of Foursquare version 3.0, sporting goods retailer Sports Authority is offering consumers Flash Special deals and other discount offers via the location-based mobile social network.