Specialty retail/non-apparel

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Home goods retailer Williams-Sonoma has rolled out mobile gift cards in time for the holiday shopping season.

Adult product marketer Adam & Eve is seeing 8 percent of its online orders generated via its mobile site that launched two weeks ago.

Financial institution U.S. Bank and retailer REI have teamed up to make credit card approval easier and faster for consumers shopping in-store via an iPhone application.

Register now for this free hour-long webinar Thursday, June 23 at 2 p.m. ET focused on how retailers can choose a platform to meet short- and long-term mobile commerce needs. Forrester Research will present.

Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals.

Foot Locker Inc. has upgraded its mobile Internet destinations for Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS to provide customers with an optimal cross-channel experience.

Staying true to its multichannel retail support strategy, Jos. A. Bank Clothiers has rolled out an iPhone application and a mobile Web destination to engage with customers in-store.

Apps, games, music and ebooks currently dominate mobile commerce, but mobile as a medium for sales of physical goods and services is growing, driven in the near term by mobile ticketing for events and travel, per Gridley & Co.

The day the iPhone app came out, REI’s Facebook fans were asking where the Android version was. To meet the needs of its customers, the retailer quickly built an Android version.