Retail Sectors

RBS Citizens Financial Group is building its mobile repertoire via an application for Android devices that lets both consumers and business clients manage their money.

Mobile Marketer today – Mobile data traffic takes off, outpacing revenue opportunities; Sunkist ramps up mobile CRM efforts to build stronger brand engagment.

EBay has updated its Fashion iPhone application to not only let consumers browse by brand and pinpoint exactly what they are searching for within a category, but make the overall shopping experience easier.

Users of television loyalty application Viggle have redeemed their points with reward partners such as Amazon and Starbucks more than 375,000 times, pointing to the synergy that can result when mobile and TV are leveraged simultaneously to engage consumers.

American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.

After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

Mobile Marketer Daily – Mobile minefields – and how to avoid them; 8pc of magazine pages contained mobile bar code in Q1: study.

Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an interactive mobile ad campaign that lets consumers browse ongoing deals, as well as sign-up to receive offers.

Aldo has introduced an in-store mobile game that offers consumers a chance to win up to $500 when they play.

Online dining destination Delivery.com is rolling out an Android application to let users place orders from their handsets after seeing approximately 10 percent of orders being made from mobile devices.