Retail Sectors

Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes.

Nestlé Waters is rolling out a mobile campaign for brands including Arrowhead, Deer Park and Ice Mountain that combines QR codes, SMS and mobile Web sites to let consumers vie for a chance at winning a travel package or gift cards.

British supermarket chain Sainsbury’s is expanding its mobile commerce strategy with a new version of its online site for groceries that lets users shop and buy via a mobile device.

Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

With the iPad quickly becoming an important shopping tool for consumers, retailers such as Gap and Anthropologie are partnering with new shopping app Shopmox to be where their shoppers are.

Approximately 38 percent of high-end consumers are planning to spend less over the next 12 months, according to findings from a study by Boston Consulting Group.

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice.

American Express has rolled out a new mobile offers service that recommends and ranks relevant merchant deals based on a cardmember’s spending history and location.

Speaking to a bigger issue from marketers to monetize content, 20 percent of revenue from mobile applications comes from three percent of users, according to a new study from ABI Research.