Retail Sectors

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

Office supplies retailer Staples launched a tablet-optimized site this week to provide a rich browser-based experience for shoppers.

Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.

With more customers coming to its desktop site from mobile devices, Goodyear Tire & Rubber Co. has launched its first consumer-facing mobile site to make it easy for customers to shop for tires.

AMC Theatres is adding all of its theaters in the United States to Fandango’s system to let consumers buy movie tickets across Fandango’s mobile services and Web site.

EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the displayed item with their mobile device.

Mass merchandiser Target is running mobile commerce-enabled ads to let music fans buy their favorite albums before the upcoming Grammys.

Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.

Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.

Fueled by large financial institutions, mobile banking grew 63 percent from 2010 to 2011 and reached 22 million new consumers in 2011, according to a study from Javelin Strategy and Research.