Online retailers

Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.

It is no wonder that QR codes are changing the way consumers shop via their mobile devices and companies such as L’Oreal and Coach are continually looking at ways to incorporate the technology to help drive sales.

Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

SAN DIEGO – A ShopNBC executive at the Mobile Shopping Spring Summit said that revenue generated from mobile has grown 3.5 times over the past 13 months and is being largely driven by the iPad.

SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.

Designer Tory Burch is encouraging fashion-savvy consumers to shop the latest spring trends via a targeted mobile ad campaign.

HSN is continuing to prove that it is a force to reckon with in the mobile commerce space with a new multichannel campaign that lets consumers shop exclusive products.

Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.

H&M is driving consumers to its locations and letting them learn more about the latest fashion trends through a new targeted mobile advertising campaign.