Online retailers

NEW YORK – A Lot18 executive said that since rolling out a mobile site and iPhone application over the past year, the membership-only Web site has seen an uptick in both revenue and traffic generated from mobile.

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EBay has updated its Fashion iPhone application to not only let consumers browse by brand and pinpoint exactly what they are searching for within a category, but make the overall shopping experience easier.

For the first time in flash sales site Rue La La’s history, mobile sales surpassed online sales on April 14, representing 53 percent of the day’s total revenue.

HSN has partnered with the March of Dimes for a new marketing campaign that aims to raise awareness and funds for organizations and lets consumers make donations via the retailer’s on-air, online and mobile mediums.

Flash sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.

Peapod is giving Chicago commuters a way to simplify grocery shopping by using their smartphones to scan and order items from inside a train station.

NEW YORK – A Zappos executive at Mobile Commerce Daily’s Mcommerce Summit conference said that although the mobile Web is a great way to capture new customers, the company is seeing more sales coming from its mobile applications.

Personalization is not a new concept in marketing, but it is definitely going to be a key factor in the success of mobile commerce. However, marketers need to realize that getting consumers to buy a product or service is not as important as providing a tailored experience.

Online retailer Zappos is running an interactive mobile ad campaign that lets consumers create their own spring style story and shop new fashion trends.