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DSW aims to increase shoe sales via QR code initiative

February 10, 2012

DSW is placing QR codes on its static magazine ads that lead consumers to the company’s commerce-enabled site where they can shop the latest looks.


Will Bango help Facebook monetize its 60 million-plus mobile app users?

February 10, 2012

With more than 60 million mobile app users, Facebook could be looking to a new agreement with Bango to introduce carrier billing as a way to monetize mobile.

Peapod, P&G tap mobile to simplify grocery shopping for commuters

February 10, 2012

Internet grocer Peapod, Coca-Cola and Procter & Gamble’s Charmin are giving smartphone owners in Philadelphia another way to shop for groceries while they commute to work.

Mobile traffic to Rockport.com has grown 76pc in past year

February 9, 2012

Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.

EBay, Make It Right nonprofit team up to mobilize charity auction

February 9, 2012

EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the displayed item with their mobile device.

Amazon Appstore customers nearly triple in fourth quarter

February 2, 2012

In its latest financial results released this week, Amazon revealed that the number of customers for the Amazon Appstore nearly tripled in the fourth quarter compared to the third quarter.

Mobile marks a fundamental shift for retailers: Google

January 26, 2012

With consumers increasingly using mobile for price comparison, finding retail locations and shopping, retailers need to develop and think strategically about ways to integrate mobile into their overall marketing channels with smartphone and tablet uses.

Mobile made up 14pc of Black Friday Web traffic: study

January 24, 2012

Mobile shopping proved to be on the rise for the 2011 holiday season with 14.3 percent of Black Friday Web traffic attributed to mobile, according to a new report from IBM Coremetrics.

Sears keynote: 2012 will be mobile’s tipping point

January 20, 2012

NEW YORK – A Sears executive at the Mobile FirstLook: Strategy 2012 conference yesterday said seven out of 10 smartphone owners have either shopped or browsed on their mobile device, proving that mobile is an opportunity for retailers to drive sales.

64pc of holiday shoppers plan to use mobile device more in 2012: study

January 19, 2012

After a season of explosive growth for mobile commerce, a study commissioned by Motricity found that 64 percent of mobile holiday consumers plan to use their devices to shop more in 2012.