DSW aims to increase shoe sales via QR code initiative
February 10, 2012DSW is placing QR codes on its static magazine ads that lead consumers to the company’s commerce-enabled site where they can shop the latest looks.
DSW is placing QR codes on its static magazine ads that lead consumers to the company’s commerce-enabled site where they can shop the latest looks.
With more than 60 million mobile app users, Facebook could be looking to a new agreement with Bango to introduce carrier billing as a way to monetize mobile.
Internet grocer Peapod, Coca-Cola and Procter & Gamble’s Charmin are giving smartphone owners in Philadelphia another way to shop for groceries while they commute to work.
Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.
EBay has teamed up with nonprofit Make It Right to let consumers bid for auctioned products by scanning a QR code near the displayed item with their mobile device.
In its latest financial results released this week, Amazon revealed that the number of customers for the Amazon Appstore nearly tripled in the fourth quarter compared to the third quarter.
With consumers increasingly using mobile for price comparison, finding retail locations and shopping, retailers need to develop and think strategically about ways to integrate mobile into their overall marketing channels with smartphone and tablet uses.
Mobile shopping proved to be on the rise for the 2011 holiday season with 14.3 percent of Black Friday Web traffic attributed to mobile, according to a new report from IBM Coremetrics.
NEW YORK – A Sears executive at the Mobile FirstLook: Strategy 2012 conference yesterday said seven out of 10 smartphone owners have either shopped or browsed on their mobile device, proving that mobile is an opportunity for retailers to drive sales.
After a season of explosive growth for mobile commerce, a study commissioned by Motricity found that 64 percent of mobile holiday consumers plan to use their devices to shop more in 2012.