Nonprofits

WASHINTON – Phase one of World Childhood Foundation USA’s mobile strategy focused on donations, while phase two expanded that focus to include engagement, relations and interactivity with the goal of stirring up emotions with the target audience.

A recent survey by mGive found that consumers find text giving to be a positive donor experience, with 62 percent of respondents donating to two or more organizations via SMS.

The University Co-op, a retailer of University of Texas merchandise targeting students and fans, has launched a mobile-optimized, commerce-enabled Web site.

The Salvation Army is enhancing its mobile giving initiatives with a donation-enabled mobile application for multiple platforms.

The American Red Cross is upping the ante on its mobile giving initiatives this holiday season, letting donors text to donate $25 at a time to support the nonprofit organization.

The Salvation Army DFW Metroplex Command is the latest chapter of the nonprofit organization to run a Mobile Bell Ringer campaign.

The Salvation Army Tidewater Area Command has rolled out a Mobile Bell Ringer campaign running through Dec. 24 to raise funds for families in need.

The Jimmie Johnson Foundation recently tapped mobile giving to raise $10,000 at the Sprint-sponsored annual charity golf tournament dinner on Oct. 5 at The Grand Del Mar Resort in San Diego.

Obopay and Benevity have partnered for a new text-to-donate service that lets nonprofits set up mobile donation programs.

UNICEF is rolling out an iPhone application in conjunction with the 60th anniversary of its Trick-or-Treat campaign, letting users donate directly via their mobile device.