Nonprofits

WASHINGTON – An executive from The Humane Society at the Nonprofit Mobile Day said that its mobile traffic grew 137.8 percent in 2011 after rolling out an optimized site in May.

WASHINGTON – Mobile presents a big opportunity and it is important that nonprofits define the engagement strategy. However, growing a mobile database is one thing and maintaining it is another, according to a Hipcricket executive at the Nonprofit Mobile Day.

Cancer Research UK is introducing smartphone applications for several devices that will deliver content, a mobile wallet and a loyalty program for regular donors.

Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.

The Humane Society of the United States is letting animal lovers experience what it is like to rescue pets via a new mobile game called Fluff Friends Rescue while also trying to raise funds to help protect animals.

The Western Pennsylvania Salvation Army is using SMS this holiday season to encourage more donations and appeal to a younger, savvy group of consumers.

The American Red Cross is committed to raising money via mobile for the victims of the earthquake and tsunami that hit Japan last week.

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.

WASHINGTON – The American Red Cross drove 7 percent of all funds benefiting Haiti earthquake victims via mobile – more than $32 million – and an executive discussed the organization’s increasing focus on mobile at Nonprofit Mobile Day.