Nonprofits

Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.

The Humane Society of the United States is letting animal lovers experience what it is like to rescue pets via a new mobile game called Fluff Friends Rescue while also trying to raise funds to help protect animals.

The Western Pennsylvania Salvation Army is using SMS this holiday season to encourage more donations and appeal to a younger, savvy group of consumers.

The American Red Cross is committed to raising money via mobile for the victims of the earthquake and tsunami that hit Japan last week.

Nonprofit organizations such as the American Red Cross and the Salvation Army, wireless carriers and a range of celebrities have stepped up to issue mobile calls-to-action to raise funds to support victims of the tragedy in Japan.

WASHINGTON – Having already launched text-to-give initiatives and two applications for Apple’s iPhone, the American Cancer Society is ramping up its mobile efforts to engage potential donors and drive donations.

WASHINGTON – The American Red Cross drove 7 percent of all funds benefiting Haiti earthquake victims via mobile – more than $32 million – and an executive discussed the organization’s increasing focus on mobile at Nonprofit Mobile Day.

WASHINTON – Phase one of World Childhood Foundation USA’s mobile strategy focused on donations, while phase two expanded that focus to include engagement, relations and interactivity with the goal of stirring up emotions with the target audience.

A recent survey by mGive found that consumers find text giving to be a positive donor experience, with 62 percent of respondents donating to two or more organizations via SMS.

The University Co-op, a retailer of University of Texas merchandise targeting students and fans, has launched a mobile-optimized, commerce-enabled Web site.