Mobile retailers

Brands and marketers are taking note that mobile is a key ingredient in driving in-store traffic and retail sales. It is no surprise that companies are building apps specifically for Black Friday to provide consumers with another purchasing medium.

EBay confirmed that 2011 will be its largest mobile shopping season to date with an expected $5 billion in mobile sales, driven in part by the holidays.

Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.

Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.

Retailers have been slow to keep up with tablet shopping behavior, with the average company investing just $14,000 on tablet commerce tools, per a new study by Forrester Research.

In the past six months, mcommerce has grown by 25 percent, faster than any other mobile channel, according to a Forrester analyst.

The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon?

BilltoMobile is set to introduce its payment service to let merchants process Web purchases on more than 200 wireless carriers worldwide.

Fifty percent of consumers in the United States use a mobile device to navigate their hectic shopping experience, according to a study by Leo Burnett’s marketing services arm Arc Worldwide.

Businesses may be losing customers due to poor mobile experiences, as 63 percent of all online adults surveyed said they would be less likely to buy from the same company via other channels if they experienced a problem with a mobile transaction.