Mobile retailers

The top executive at MoreMagic Solutions, a global mobile commerce and financial services provider, said that mobile payments have made great strides but that the industry is still two or three years away from mass-market adoption.

The mobile sites of OpenTable and Ghirardelli came out on top in terms of performance this Valentine’s Day, according to research from Keynote Systems Inc.

With more than 200 million mobile users, Facebook and its currency platform Credits is poised to be the future of how we pay for both virtual and physical goods.

A majority of the respondents to an Adobe survey – 62 percent – said that they have bought physical goods from their smartphone devices in the last six months.

Applebee’s, American Eagle, AMC Theatres, Blockbuster, Bass Pro Shops and SpaFinder are driving revenue by offering Valentine’s Day digital gift cards that are redeemable via mobile.

Consumers are demanding content-driven, multichannel commerce that includes mobile access, according to a survey by Endeca Technologies.

MasterCard and Telefonica have launched a joint venture to lead the development of mobile financial services in 12 countries in Latin America where the carrier’s Movistar brand operates.

Multiple reports are adding fuel to the fire of rumors that Apple’s iPhone 5 will be embedded with a near field communication chip, a move that could shoot mobile payments into the stratosphere.

Mobile payments will approach $1 trillion by 2015 in the United States if retailers receive lower payment-processing fees based on a more efficient system, according to The Luciano Group.

Brands and retailers must integrate mobile into their overall long-term multichannel strategy, stay on top of trends in application programming interface development and make it a priority for 2011.