Mobile retailers

The new Anttenna app for Apple’s iPhone has reconceived the classified listings space, innovating the Craigslist model by taking elements from Twitter and foursquare.

PayPal, a subsidiary of eBay, announced that its Mobile Payments Library is now in open beta and available to developers everywhere the Apple App Store is available.

The top executive of mobile payments specialist mPayy discussed his company’s new Android application and the state of mobile commerce in an exclusive interview.

Mobile payments let retailers close the loop on their marketing initiatives and drive revenue via the mobile Web and applications. But what options are out there?

Marketing communications service provider Tukaiz’s PixyMe is a social networking application for the iPhone with a mobile commerce element.

SAN FRANCISCO - Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Dave Sikora, CEO of Digby, Austin, TX, kicked off Mobile Boot Camp, cohosted by the NRF’s Shop.org, Mobile Marketer and Mobile Commerce Daily, with an introductory speech.

Only about 10 percent of retailers are full mobile players, with services such as a mobile-optimized app and a mobile Web site with commerce capabilities, according to Rosetta research.

In the United States, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009, and ABI Research projects 100 percent growth this year to reach $2.4 billion in 2010.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.