Mass merchants, department stores and malls

Walmart has rolled out a new mobile initiative that lets consumers learn about fishing gear products and buy them via their handsets.

Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.

Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

Users of television loyalty application Viggle have redeemed their points with reward partners such as Amazon and Starbucks more than 375,000 times, pointing to the synergy that can result when mobile and TV are leveraged simultaneously to engage consumers.

Aldo has introduced an in-store mobile game that offers consumers a chance to win up to $500 when they play.

NEW YORK – A General Growth Properties executive at Mobile Commerce Daily’s Mcommerce Summit conference said that mobile is helping the mall operator build a relationship with shoppers and, as a result, help drive sales and traffic for its retail tenants.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Walmart customers can turn their in-store shopping experience into a scavenger hunt via a new augmented reality application featuring characters from Disney’s upcoming “The Avengers” film.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.