Marketers

SAN DIEGO – A Marriott International executive at the Mobile Shopping Spring Summit said that the company is seeing a high number of smartphone bookings being made for same-day reservations.

Twice as many merchants plan to invest $100,000 or more in mobile this year versus last year, according to a new report from the e-tailing group.

TV viewers are engaging with the social media symbols they see on their TV screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.

The number of emails from retailers that were opened via a mobile device nearly doubled between the fourth-quarter of 2010 and the second half of 2011 for a total of 28.1 percent, according to a new report from Knotice.

Facebook is continuing its push into mobile with its latest deal to acquire the loyalty app Tagtile pointing to how the social media giant might use mobile to connect the dots between social media display ads and in-store activity.

Not only are consumers watching television on multiple screens, they are also more likely to make a purchase and remember a brand when an ad is served across TVs, tablets and smartphones, according to a new study from the Nielsen Co.

While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.

While consumers love augmented reality because of its futuristic promise to break down barriers between the physical and digital world, the technology has seen only limited use. Google can change all of that with its plans to introduce AR glasses.

CHICAGO – An Unbound Commerce executive at the Results 2012: Mobile Marketing Day conference said that retailers need to focus their mobile efforts around a solid, holistic strategy before picking a channel.

CHICAGO – An Arc Worldwide executive at the Results 2012: Mobile Marketing Day 2012 conference said that mobile devices play a key role in understanding consumer shopping behavior.