Marketers

A new study from MasterCard found that although the United States is ready for mobile payments, nine of the 10 countries most set up for the technology are in Africa, the Middle East and Asia.

Mobile Marketer today – Groupon’s mobile volume grows, reaches 30pc; Six Flags teams up with Nokia on its only smartphone app this summer.

Domain issuer ICANN’s controversial decision to allow applications for suffixes based on brands and categories has already stirred the pot and caused major concern across organizations and marketers.

Mobile Commerce Daily presented its Mcommerce Summit on Thursday, May 3 in New York. Here are some pictures from the event – enjoy.

NEW YORK – A Bonobos executive at Aberdeen Group’s Retail and Consumer Markets Summit said that with consumers comparison shopping online, using only price as the determining factor behind companies such as Amazon can be a risky move for marketers.

NEW YORK- A Brooks Brothers executive at Aberdeen Group’s Retail and Consumer Markets Summit said that in addition to investing in an iPad application, the retailer is looking for ways to empower its store associates with mobile devices.

NEW YORK – A Gilt Groupe executive at Aberdeen Group’s Retail and Consumer Markets Summit said that mobile plays a crucial role for the company with 30 percent of revenue on weekends coming from the medium.

These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.

SAN DIEGO – A Dell executive at the Mobile Shopping Spring Summit said that consumers do not care what form mobile payments take as long as it is simple.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.