Marketers

Retailers are increasingly focusing on new point-of-sale technology to meet the demand for immediate gratification and mobile is playing a key role, according to a new survey from Boston Retail Partners.

There are fewer fraudulent transactions in mobile compared with desktop, according to new data from ThreatMetrix.

More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications.

Groupon has acquired social shopping site Mertado.com, which lets consumers find and buy products through social networks, including Facebook.

From companies developing tablet-specific strategies to the recent explosion of new tablet devices on the market, retailers will undoubtedly be affected.

NEW YORK – During a session at the NRF 101st Annual Convention & Expo, an executive from Best Buy revealed the company’s mobile strategy and discussed how check-ins and other mobile initiatives play an important role for the retailer.

SMS, QR codes and mobile video get the vote of the top marketing executive at Syniverse as mobile channels that will gain the most marketer and retailer traction this year.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

The Apple store and Amazon provide a significantly more satisfying mobile experience compared with other retailers, according to a new report from customer experience analytics firm Foresee Results.

Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report from Scanbuy Inc.