Marketers

Because 82 percent of shoppers use their mobile phone while in the store, marketers need to develop a mobile presence for the 2010 holiday buying season.

Intuit has partnered with Mophie to help small businesses get everything they need in one package to start processing credit cards via Apple’s iPhone.

Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through mobile devices, according to JiWire.

Qualcomm’s Firethorn Holdings has partnered with Discover Financial Services to create the transactional backbone for its new Swagg mobile gift card application.

Mobile bar code provider Scanbuy tapped Mike Wehrs, former chief of the MMA, to succeed four-year company veteran Jonathan Bulkeley as interim CEO.

Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

Sanford’s Sharpie and Cadbury’s Dentene have partnered with location-based mobile social network Brightkite to enhance their respective loyalty initiatives.

A new study finds that retailers and marketers are not taking full advantage of the opportunities that exist for integrating mobile and social.

Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010.