Marketers

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from brands such as Macy’s and Domino’s.

Mobile Commerce Daily writers polled their Facebook friends to see whether consumers are interested in buying goods and services via their mobile phones.

Bruce Braun has joined GoldSpot Media as senior vice president of sales and marketing and will be responsible for growing relationships with premier publishers, advertisers and ad agencies, application developers and carriers.

Retailers are finally making mobile commerce a top priority and working with vendors in the space to give consumers a better shopping experience via their handsets, according to Monetate.

Response times (i.e. speed of page downloads) for mobile Web sites is still an area for improvement and optimization, according to Gomez Inc.

Mocapay, a mobile payments platform, has introduced a service that enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location.

Sybase 365 has expanded its portfolio of mobile customer relationship management tools and services that enable enterprises to engage customers throughout the entire customer lifecycle using the mobile channel.

According to a new survey by Ruder Finn, Americans are spending an average of 2.7 hours on the mobile Internet – connecting socially, managing their personal finances, and even as a means for advocacy.

First it was the Internet and now it is mobile. New technology is creating a plethora of challenges for retailers, one of which is the new, empowered consumer.

MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.