Marketers

Customer service is the centerpiece of retailers’ strategy, and they need to keep in mind that when it comes to mobile, consumers still expect the same level of customer service that they can get in-store or online.

NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

The rapid growth of smartphone and tablet penetration in 2011 is being felt by retailers, with shoppers increasingly using mobile devices to hunt for bargains, find product information and purchase items on their shopping lists.

The Girl Scouts may be a 100-year-old organization but it is also firmly planted in the 21st century now that the young saleswomen selling much-loved cookies are accepting payments via their mobile devices.

Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts.

QVC clearly recognizes the importance of mobile performance and chose speed over dense content to provide mobile users with the fast response times they are looking for, according to a new report from Compuware.

Tablet owners are spending a significant amount of time browsing and shopping on their devices every week, according to a new report from the Interactive Advertising Bureau UK.

President Obama and Republican presidential candidate Mitt Romney are using mobile payment service Square to drive fundraising efforts, signaling a shift in consumer behavior towards mobile payments.

Two Google employees closely associated with its Google Wallet initiative have recently either left the company or moved on to other projects in a possible reflection of the challenges that Google is facing in the mobile payments space.

Retailers are increasingly focusing on new point-of-sale technology to meet the demand for immediate gratification and mobile is playing a key role, according to a new survey from Boston Retail Partners.