Visa has partnered up with IBM Watson to bring its mobile payment system to all of IBM’s IoT-connected devices as consumers become more comfortable with the technology, driving mcommerce further into a futuristic era.
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With the lead up to this year’s eTail West in full swing, here is what is awaiting attendees of the conference, which begins on February 27 and touts 60 percent retail attendance.
Mobile has made businesses more open and collaborative with each other, but those that resist this trend will be left behind in the coming years, according to a new report from Samsung.
Today in mobile marketing – Auto union courts Tesla workers, amplifies ‘buy American’ message; eBay CEO: Supersmart AI will help you sell everything; Apple vowed to revolutionize television. An inside look at why it hasn’t; Snap aims for valuation of more than $20 billion in I.P.O.
Mobile Marketer today – Facebook’s new jobs feature should worry LinkedIn; Michelin cuts through marketing fog with contextual advertising.
Today in mobile marketing – Apple vs. FBI one year later: Still stuck in limbo; Uber gives restless employees a way to cash out; Toyota sees plug-in hybrids catching on faster than conventional hybrids; Why I still love TiVo and how a sous vide gadget rescued me.
Mobile Marketer today – Folgers leverages user-generated content for jingle-themed campaign; Coach, Simon make bold move for attention with virtual runway creation.
Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.
While the rise of mcommerce and ecommerce at large is unsurprising to anyone paying attention, online retail is usurping bricks-and-mortar spending in Q4, the most active retail quarter, according to the latest comScore report.
Today in mobile marketing – Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.