Marketers

Not only are consumers searching for deals on their mobile devices, they are also taking a direct action to redeem coupons via their handsets, according to a new study from CouponCabin.com.

Approximately 38 percent of high-end consumers are planning to spend less over the next 12 months, according to findings from a study by Boston Consulting Group.

Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice.

Speaking to a bigger issue from marketers to monetize content, 20 percent of revenue from mobile applications comes from three percent of users, according to a new study from ABI Research.

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Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an interactive mobile ad campaign that lets consumers browse ongoing deals, as well as sign-up to receive offers.

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