Marketers

  • No categories


Visa, IBM make every connected device a possible point of sale

February 17, 2017

Visa has partnered up with IBM Watson to bring its mobile payment system to all of IBM’s IoT-connected devices as consumers become more comfortable with the technology, driving mcommerce further into a futuristic era.

Share on FacebookShare on LinkedInShare on Twitter

What to expect from eTail West 2017

February 17, 2017

With the lead up to this year’s eTail West in full swing, here is what is awaiting attendees of the conference, which begins on February 27 and touts 60 percent retail attendance.

Share on FacebookShare on LinkedInShare on Twitter

By 2020, businesses will have to get used to the open economy: report

February 17, 2017

Mobile has made businesses more open and collaborative with each other, but those that resist this trend will be left behind in the coming years, according to a new report from Samsung.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Unions court Tesla workers; eBay AI; Apple TV; Snap valuation goals

February 17, 2017

Today in mobile marketing – Auto union courts Tesla workers, amplifies ‘buy American’ message; eBay CEO: Supersmart AI will help you sell everything; Apple vowed to revolutionize television. An inside look at why it hasn’t; Snap aims for valuation of more than $20 billion in I.P.O.

Share on FacebookShare on LinkedInShare on Twitter

Facebook’s new jobs feature should worry LinkedIn – Mobile Marketer

February 17, 2017

Mobile Marketer today – Facebook’s new jobs feature should worry LinkedIn; Michelin cuts through marketing fog with contextual advertising.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Apple vs. FBI; Uber gives employees way out; Toyota hybrids, TiVo lives

February 16, 2017

Today in mobile marketing – Apple vs. FBI one year later: Still stuck in limbo; Uber gives restless employees a way to cash out; Toyota sees plug-in hybrids catching on faster than conventional hybrids; Why I still love TiVo and how a sous vide gadget rescued me.

Share on FacebookShare on LinkedInShare on Twitter

Folgers leverages user-generated content for jingle-themed campaign – Mobile Marketer

February 16, 2017

Mobile Marketer today – Folgers leverages user-generated content for jingle-themed campaign; Coach, Simon make bold move for attention with virtual runway creation.

Share on FacebookShare on LinkedInShare on Twitter

Snuggle turns videos into customer connections

February 15, 2017

Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

Share on FacebookShare on LinkedInShare on Twitter

Q4 mcommerce spending grew 45pc year-over-year: report

February 15, 2017

While the rise of mcommerce and ecommerce at large is unsurprising to anyone paying attention, online retail is usurping bricks-and-mortar spending in Q4, the most active retail quarter, according to the latest comScore report.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple’s record high; AI wars

February 15, 2017

Today in mobile marketing – Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.

Share on FacebookShare on LinkedInShare on Twitter