Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.
Home furnishings and housewares
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Ashley Furniture, the country’s largest furniture manufacturer and retailer, is partnering with a mobile solutions firm to leverage a platform that will power mobile integration within its physical locations.
Online home furnishing retailer Wayfair is releasing a new virtual reality app that lets users explore and shop for pieces from an interactive virtual showroom.
After years of being a coupon-cutter’s dream, Bed, Bath & Beyond announced earlier this month that it would drop coupons in favor of a subscription loyalty-based system that gives a permanent 20 percent discount.
PALM SPRINGS, CA – A Crate & Barrel executive at the Mobile Shopping Summit 2016 discussed the home décor brand’s mobile and digital solutions it uses to make it simpler for consumers to make a purchase decision.
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
Sur La Table is hoping to convert its massive online and mobile traffic into actual sales through a new solution that helps users find the best product for their needs and makes product detail jargon more shopper friendly.
Home décor online retailer Joss & Main is adhering digital stickers to its mobile application to enhance the shareability of idea boards and make the experience more fun.
Jo-Ann Fabric and Craft Stores is leveraging mobile shopping application Ibotta’s customer relationship management platform and segmentation capabilities to serve cash-back rebates and personalized content based on previous purchase behavior.
Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying.