Health and beauty

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Dior Insider launches, bringing AI to luxury beauty sector

March 15, 2017

French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.

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YouCam adds live streaming feature to augmented reality makeup app

March 14, 2017

Paul Mitchell, Ardell and Glamour are just a few of the brands that will soon be able to reach even more customers through YouCam’s new live streaming makeup service.

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Urban Mattress focuses on personalization in ecommerce with Mattress Match

March 9, 2017

Mattress purveyor Urban Mattress is debuting a new ecommerce Web site that provides an emphasis on personalization, something that the traditionally bricks-and-mortar mattress industry is sorely missing in its transition to digital sales.

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Axe eases men’s fears of styling with recommendations and social influencers

March 6, 2017

Unilever’s Axe is tapping into the increase in men’s interest with hair through a social influencer campaign that not only blends personalization, humor and information together, but also ties into direct-purchase capability.

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Olay taps mobile platform for skincare recommendations

February 28, 2017

Procter & Gamble’s skincare brand Olay is joining the onslaught of other beauty brands in leveraging mobile to assist in product recommendations with a new mobile tool.

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Benefit turns its customers into video editors

February 6, 2017

Beauty brand Benefit cosmetics is wielding an innovative tool in which users on mobile can create their own videos featuring different shades of its new lipstick and then purchase.

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Physicians Mutual integrates services from ScriptSave mobile app

February 2, 2017

Physicians Mutual is giving its clients more control over their health insurance information by migrating its services to a new and enhanced mobile application to keep up with the new way of prescription management set on from major pharmacies.

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Vitamin Shoppe slowly but surely making mobile a priority

January 19, 2017

NEW YORK – With a new mobile application on the horizon, Vitamin Shoppe is in the middle of a slow but steady modernization effort to bring real mobile value to its customers.

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Sephora innovates business practices with mobile buying platform

January 11, 2017

Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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L’Oréal joins other beauty retailers in adopting live chat

January 5, 2017

French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.

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