Health and beauty

L’Oreal is using a mobile app to let users find the nearest location and pick up their perfect makeup product.

Sephora has implemented software from Agilysys and RedIron to turn iPod touches into mobile point-of-sale devices across a number of its stores.

American Medical ID has rolled out a commerce-enabled mobile site to let medical patients buy identification tags via their handsets.

A new study from Canadian agency Cossette finds that 41.7 percent of women who are smartphone owners surveyed said they used their mobile devices to research information about beauty products.

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

Barnes-Jewish Hospital has rolled out an SMS program that helps patients manage their appointments.

Cosmetics brand mark is driving sales for its representatives with a batch of new applications for iPhone, iPod touch, iPad and Android devices.

Cosmetic brand Urban Decay is building a mobile-optimized site that will let makeup lovers shop their favorite color palettes and product finishes no matter where they are.

Benefit Cosmetics is testing the efficacy of tablets in its boutiques and educating consumers about in-store services and products via the company’s new iPad in-store kiosk initiative.

Naturally Curly Network is targeting consumers via a commerce-enabled application that lets them buy products for their unruly hair.