Health and beauty

Estee Lauder’s Bobbi Brown has rolled out a mobile commerce-enabled site that incorporates social media and videos to let shoppers buy their favorite cosmetic products.

Hair care brand Aveeno is placing mobile calls-to-action on its magazine print advertisements to give readers a free sample.

Specialty health and wellness retailer GNC has upgraded its iPhone and Android applications to create a better mobile experience for its tech-savvy consumers.

SAN FRANCISCO – L’Oreal saw a 7 percent overall purchase conversion rate when it ran a mobile bar code campaign in New York taxis that specifically targeted fashionistas during Fashion Week.

Personal care brand Clinique UK recently placed mobile calls to action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store.

Blue Cross Blue Shield of North Carolina has launched a mobile-optimized site to meet the needs of busy customers.

Unilever’s personal care brand Dove Men+Care is rewarding television viewers with prizes when they check-in to their favorite basketball games.

Unilever is letting consumers shop its Dove, Tresemme and Nexxus products via mobile bar codes featured on the company’s static ads in Glamour magazine.

Cosmetic brand Benefit is driving consumers to its two New York boutique locations via a mobile bar code initiative that gives users the chance to win beauty-themed prizes.

L’Oreal is using a mobile app to let users find the nearest location and pick up their perfect makeup product.