French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.
Health and beauty
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Paul Mitchell, Ardell and Glamour are just a few of the brands that will soon be able to reach even more customers through YouCam’s new live streaming makeup service.
Mattress purveyor Urban Mattress is debuting a new ecommerce Web site that provides an emphasis on personalization, something that the traditionally bricks-and-mortar mattress industry is sorely missing in its transition to digital sales.
Unilever’s Axe is tapping into the increase in men’s interest with hair through a social influencer campaign that not only blends personalization, humor and information together, but also ties into direct-purchase capability.
Procter & Gamble’s skincare brand Olay is joining the onslaught of other beauty brands in leveraging mobile to assist in product recommendations with a new mobile tool.
Beauty brand Benefit cosmetics is wielding an innovative tool in which users on mobile can create their own videos featuring different shades of its new lipstick and then purchase.
Physicians Mutual is giving its clients more control over their health insurance information by migrating its services to a new and enhanced mobile application to keep up with the new way of prescription management set on from major pharmacies.
NEW YORK – With a new mobile application on the horizon, Vitamin Shoppe is in the middle of a slow but steady modernization effort to bring real mobile value to its customers.
Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.
French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.