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Health and beauty

Bobbi Brown enters mcommerce with shoppable mobile site

April 19, 2012

Estee Lauder’s Bobbi Brown has rolled out a mobile commerce-enabled site that incorporates social media and videos to let shoppers buy their favorite cosmetic products.


Aveeno raises product awareness via mobile-enabled print ads

April 18, 2012

Hair care brand Aveeno is placing mobile calls-to-action on its magazine print advertisements to give readers a free sample.

GNC redesigns iPhone, Android app to enhance mobile shopping experience

April 10, 2012

Specialty health and wellness retailer GNC has upgraded its iPhone and Android applications to create a better mobile experience for its tech-savvy consumers.

L’Oreal sees 7pc overall purchase conversion rate after mobile bar code effort

April 4, 2012

SAN FRANCISCO – L’Oreal saw a 7 percent overall purchase conversion rate when it ran a mobile bar code campaign in New York taxis that specifically targeted fashionistas during Fashion Week.

Clinique UK bets on augmented reality to drive sales

March 27, 2012

Personal care brand Clinique UK recently placed mobile calls to action to bring its static print ads to life and encouraged users to either shop via their handsets or visit the nearest store.

Blue Cross Blue Shield mobile site helps users manage healthcare

March 13, 2012

Blue Cross Blue Shield of North Carolina has launched a mobile-optimized site to meet the needs of busy customers.

Dove Men+Care doles out rewards for TV check-ins

March 8, 2012

Unilever’s personal care brand Dove Men+Care is rewarding television viewers with prizes when they check-in to their favorite basketball games.

Unilever ramps up mcommerce strategy via mobile bar code implementation

February 17, 2012

Unilever is letting consumers shop its Dove, Tresemme and Nexxus products via mobile bar codes featured on the company’s static ads in Glamour magazine.

Benefit rewards New York shoppers via QR codes

February 14, 2012

Cosmetic brand Benefit is driving consumers to its two New York boutique locations via a mobile bar code initiative that gives users the chance to win beauty-themed prizes.

L’Oreal drives in-store makeup sales via mobile app

February 13, 2012

L’Oreal is using a mobile app to let users find the nearest location and pick up their perfect makeup product.