Food and beverage

Domino’s Pizza was quick to embrace mobile as a way to enable customers to place orders and the numbers speak to the company’s success, with more than 20 percent of digital orders now taking place via the company’s mobile site and apps.

T.G.I. Friday’s orders another round of mobile with a new application enabling customers to place an order and pay their bills via their smartphones.

Fast food chains Pizza Hut and Boston Market are enhancing their loyalty strategies by giving customers a way to scan 2D bar codes for a chance to win a prize.

Chain restaurant Minsky’s Pizza Cafe and Bar is letting diners enter for a chance to win free food with a mobile campaign that includes applications, SMS and QR codes.

Several food trucks in the Los Angeles area are using a new mobile payments app so that customers can easily place orders and pay for them without having to wait in line.

Ragu is running a mobile advertising campaign that lets users browse recipes that they can make using the company’s pasta sauces.

CHICAGO – An executive from Restaurant.com at the Results 2012: Mobile Marketing Day conference said that mobile is a critical marketing piece to getting a 360-degree understanding of consumers.

Starbucks’ mobile payments strategy continues to gain steam, with recent reports stating that the coffeehouse chain has processed 42 million payments processed via its mobile application.

El Torito Grill has launched a mobile site as part of a new digital initiative that also includes a social media application.

Restaurant chain Chili’s Grill & Bar is giving diners free food when they check-in to participating restaurants.