Entertainment

LOS ANGELES – A Scvngr executive at the Mobile Marketing Forum said 10,000 rewards were unlocked during a mobile scavenger hunt promotion the company did with GameStop.

Online movie ticketing company Fandango is partnering with Regal Entertainment Group to roll out a mobile ticketing program in select markets across the United States to cut down on paper movie tickets.

Software provider Ticketsoft is letting customers buy tickets directly from their Android and iPhone devices.

NEW YORK – A Live Nation executive at ad:tech said that the company is continually looking at ways to drive revenue and ticket sales with new enhancements such as letting consumers order concessions via their mobile device.

The Virginia Lottery is making mobile a marketing priority with a strategy that includes QR codes, MMS, a mobile-optimized Web site and an alerts program.

Cable television series “Sons of Anarchy” will introduce a second screen interactive shopping app for the iPad next week that is designed for fans who want to buy the fashions and other merchandise featured in the show.

Online entertainment site Fandango is continuing its push to let consumers pay for movie tickets on any platform possible with a new application specifically designed for Android tablets.

Irish horse betting organization Tote Ireland has launched a mobile gambling application that enables live betting on Irish and British horse racing pools.

SAN DIEGO – A shopkick executive at CTIA Enterprise & Applications 2011 said the company is working with The CW to offer the network’s viewers deals via mobile calls-to-action while they are watching their favorite shows.

ShopNBC has enhanced its mobile site to let consumers watch live, broadcast video from the shopping network on Android and iPhone devices.