Entertainment

The Virginia Lottery is making mobile a marketing priority with a strategy that includes QR codes, MMS, a mobile-optimized Web site and an alerts program.

Cable television series “Sons of Anarchy” will introduce a second screen interactive shopping app for the iPad next week that is designed for fans who want to buy the fashions and other merchandise featured in the show.

Online entertainment site Fandango is continuing its push to let consumers pay for movie tickets on any platform possible with a new application specifically designed for Android tablets.

Irish horse betting organization Tote Ireland has launched a mobile gambling application that enables live betting on Irish and British horse racing pools.

SAN DIEGO – A shopkick executive at CTIA Enterprise & Applications 2011 said the company is working with The CW to offer the network’s viewers deals via mobile calls-to-action while they are watching their favorite shows.

ShopNBC has enhanced its mobile site to let consumers watch live, broadcast video from the shopping network on Android and iPhone devices.

Broadway musical “Wicked” is turning to targeted, commerce-enabled mobile banner advertisements to increase ticket sales.

Multichannel retailer HSN is featuring on-air retail QR codes that let consumers shop with their television in a new way.

Coca-Cola is expanding its interactive mobile challenge game “Happiness in Numbers” that was launched this summer and bringing it to GameStop stores throughout the United States.

NEW YORK – Showtime saw approximately 3,000 mobile check-ins when it ran a foursquare campaign that promoted its reality series, “The Franchise: A Season with the San Francisco Giants.”