Entertainment

An NBC Universal executive discussed the company’s new mobile storefront and the tactics used to drive sales of mobile content related to its television properties.

FlickRocket, an online video distribution platform, is letting people distribute their content and extend their audience via the iPhone and iPod touch platforms.

Movie-ticketing giant Fandango tapped mobile ad network Apptera to develop and operate 1-800-Fandango, an interactive voice recognition movie show time and mobile ticketing service.

The Oakland A’s have become the first Major League Baseball club to implement the full functionality of Tickets.com’s ProVenueMobile to enable mobile commerce.

Movie ticket vendor Fandango is continuing to extend its reach, with four versions of its smartphone application and a mobile commerce Web site.

Offerpal Media is helping monetize the virtual currency for Digital Chocolate’s MMA Pro Fighter game on the Facebook platform.

Home Box Office Inc. has launched a free application for iPhone and iPod touch to expand its mobile footprint and drive purchases of mobile content.

Mobile payments for virtual goods and services sold via online gaming and social-networking sites will continue to grow in 2010, according to a Boku executive.

Best Buy is using Brightkite’s augmented reality advertising platform to drive consumers in-store.

Universal Studios Home Entertainment is enabling in-banner shopping for consumers on the go this holiday season with a mobile commerce advertising campaign.