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Entertainment

NBC Universal exec reveals tactics for driving mobile content sales

March 8, 2010

An NBC Universal executive discussed the company’s new mobile storefront and the tactics used to drive sales of mobile content related to its television properties.


FlickRocket extends video content buying to mobile

February 18, 2010

FlickRocket, an online video distribution platform, is letting people distribute their content and extend their audience via the iPhone and iPod touch platforms.

Fandango voice service drives movie ticket sales, hosts ads

February 16, 2010

Movie-ticketing giant Fandango tapped mobile ad network Apptera to develop and operate 1-800-Fandango, an interactive voice recognition movie show time and mobile ticketing service.

Oakland A’s tap Tickets.com’s ProVenueMobile for mobile commerce

February 12, 2010

The Oakland A’s have become the first Major League Baseball club to implement the full functionality of Tickets.com’s ProVenueMobile to enable mobile commerce.

Fandango mobile commerce strategy aims for ubiquity

January 7, 2010

Movie ticket vendor Fandango is continuing to extend its reach, with four versions of its smartphone application and a mobile commerce Web site.

Digital Chocolate partners with Offerpal to monetize game

January 6, 2010

Offerpal Media is helping monetize the virtual currency for Digital Chocolate’s MMA Pro Fighter game on the Facebook platform.

HBO enters mobile commerce to drive content sales

January 5, 2010

Home Box Office Inc. has launched a free application for iPhone and iPod touch to expand its mobile footprint and drive purchases of mobile content.

Mobile payments for virtual goods to grow exponentially in 2010: Boku

January 5, 2010

Mobile payments for virtual goods and services sold via online gaming and social-networking sites will continue to grow in 2010, according to a Boku executive.

Best Buy uses augmented reality platform to reach shoppers

December 28, 2009

Best Buy is using Brightkite’s augmented reality advertising platform to drive consumers in-store.

Universal Studios runs “Inglourious Basterds” mobile commerce ads

December 25, 2009

Universal Studios Home Entertainment is enabling in-banner shopping for consumers on the go this holiday season with a mobile commerce advertising campaign.