Entertainment

AMC Theatres is adding all of its theaters in the United States to Fandango’s system to let consumers buy movie tickets across Fandango’s mobile services and Web site.

Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.

Fandango claims that 50 percent of its movie fans are using its mobile ticketing after rolling out the program last year.

Sony Pictures is letting consumers check showtimes and buy movie tickets for its new “The Girl with the Dragon Tattoo” film.

Movie rental merchant redbox has rolled out a gifting option in time for the holiday season that lets movie lovers gift DVD rentals to friends and family through the company’s Web site or SMS.

Twenty-two percent of Fandango’s sales for the “The Twilight Saga: Breaking Dawn, Part 1” movie came through mobile during opening weekend, setting a new mobile percentage record for the company.

LOS ANGELES – A Scvngr executive at the Mobile Marketing Forum said 10,000 rewards were unlocked during a mobile scavenger hunt promotion the company did with GameStop.

Online movie ticketing company Fandango is partnering with Regal Entertainment Group to roll out a mobile ticketing program in select markets across the United States to cut down on paper movie tickets.

Software provider Ticketsoft is letting customers buy tickets directly from their Android and iPhone devices.

NEW YORK – A Live Nation executive at ad:tech said that the company is continually looking at ways to drive revenue and ticket sales with new enhancements such as letting consumers order concessions via their mobile device.